So much online content these days is video-related (think of the success of TikTok, Instagram and Facebook have their Reels, and of course, the classic YouTube) it’s no wonder that video is a highly effective marketing tool.

So, why does making that first video of you talking feel so hard?

Maybe because while video is a great way to share information, you’re also sharing yourself at the same time. Personal branding is, well, personal. A lot of coaches and consultants I work with tell me that going from ‘never done it before’ to making their first video feels like a huge task.

The kind of task that is easy to put off.

But what if there was a step in between that would make the process feel easier and less scary?