In the latest episode of The Junction Box, Ian Bolland is joined by Stone Junction’s managing director Richard Stone and Danny Herbert, brand strategist and consultant to talk about painting your brand as the hero.

The wide-ranging conversation touches upon the transferable nature and applicability of narrative beats – using well known advertising campaigns and films as a reference point.

They also touch upon the importance of good briefs and the impact of technologies, including artificial intelligence, can impact the practices in the modern PR world.

Find out more about Stone Junction’s storytelling by visiting www.wechangeminds.com