Many people say if you're a course hoarder, you won't succeed because you can't focus on one thing.
They have their point; you can get overwhelmed and sidetracked, even lost interest.
Sometimes, it’s like that, when we are presented with many options we get confused, dragging us slowly to success.
But not with our guest for today. For her, it’s a case of ‘one thing led to another and finally to her biggest breakthrough.
Come, join us as we find out her journey in becoming the successful freelancer that she is today.
Ivy Carla, is a conversion copywriter and a conversion consultant at Savvy Digital Marketing Management, specializing in website and sales pages, copy reports, creators coaches, and service-based businesses. Three years ago, she worked as an ESL tutor and enjoyed it a lot. She started working online as a content writer back in 2005 in the era where internet marketers were on Google ad sense, earning her passive revenue through the years. She also evolved along with the fast-changing digital marketing industry. And instead of being a virtual unicorn who can do all things like podcast management, video editing, social media management, and everything in between she decided to focus on her copywriting superpower now, and as a copywriter.
In this episode, Ivy shares how she went from one online work after another, with a culinary experience in between and finally finding her place in the virtual freelance world with copywriting. She shares how she hoards courses. To many, that seems to be overwhelming but for her it’s a welcome treat, so to speak. She attributes to where she is now for the many experiences she went through and for the courses she’s had that equip her with the many tools and knowledge for what was to come as her biggest break in copywriting.
Like most things in life, success didn’t come overnight for her. The ugly side of freelancing you will come to know with what she went through. That way you manage expectations. It may not be a bed of roses all throughout but it is all worth it.
“Success for me is earning more now without the feeling of burnout.” - Ivy Carla
What you’ll learn from this episode:
- Find out strategies and tips on how to become successful in freelancing
- Hear about why hoarding courses is more of a boon than a bane
- Discover how to know what’s best and what works for you in the freelancing world
Topics Covered:
17:12 - What makes the dress she’s wearing her lucky charm and color
18:50 - Her life growing up, interests, courses she took, and the various work experiences she had before becoming a freelancer
22:12 - Getting the chance to work in an SEO agency
25:17 - Burnt out from writing
26:26 - Starting out in freelancing with no specific niche
27:36 - Venturing into other interests and getting part-time jobs
29:04 - How her passion for writing started
31:07 - Unleashing her creative inclinations in the culinary world
35:01 - The rate for her writing projects way back
36:37 - Talking about her experience as an ESL tutor
38:35 - Grabbing every chance she had to learn a new skill
40:12 - Reaching out to mentors and applying the learnings
43:06 - A self-proclaimed course hoarder
43:22 - The start of bigger things to come
46:13 - Applying what she learned right away
47:44 - Why she never regretted hoarding courses
48:58 - Sharing her way of leveling up her skills
52:06 - She discovered that copywriting is her passion
52:50 - Her mindset around course-hoarding
54:08 - Why she calls herself a conversion copywriter
56:00 - The unromantic side of freelancing
58:18 - Overcoming her biggest challenge in freelancing
01:05:01 - Biggest wins she’s most proud of with copywriting
01:10:39 - One thing led to another and this time becoming a coach
01:12:27 - What you can do to become a successful copywriter
01:15:11 - Her definition of success
Key Takeaways:
“Even when I stopped writing for years, I busied myself studying culinary, and I also never stopped looking for other online job opportunities. I knew there was a lot of money available online.”- Ivy Carla
“2018, I already started following JTL. I tried applying his teachings but sometimes I fail to live up to it because of a poor mindset. But, at least, what you’ve learned is already sinking into you.”
“I don’t limit myself to editing or one skill when I know my clients have other needs that I can provide a solution for.”
“When I enroll in a course, I want to apply the learnings right away. Even while the course is ongoing I already do my client-getting, offering free samples and free service just so I can practice everything I learned.” -Ivy Carla
“I never regretted hoarding courses because when you look back, you will know that one thing led to another.”
“When you enroll in different courses, your network grows, you gain lots of knowledge and your confidence is boosted as you talk to clients.” -Ivy Carla
“Find out first what makes you happy and what you are interested in. Don't stop searching; continue discovering. My process was, choosing what I truly want by elimination.” -Ivy Carla
Connect with Ivy Carla:
