What if spending just five minutes and two dollars a day could completely separate you from every other salesperson in your industry?

In a world dominated by automation, AI, and endless digital communication, most professionals are struggling to create genuine relationships that actually build trust. This episode explores why thoughtful, handwritten communication is becoming one of the most powerful and overlooked ways to stand out, strengthen customer loyalty, and create long-term business opportunities.

In this episode you will

• Learn why handwritten notes create emotional impact that emails and automated follow-ups simply cannot replicate
• Discover how top performers use thoughtfulness, generosity, and specificity to build stronger client relationships
• Hear real-world examples of young sales professionals winning business and building trust with a simple, inexpensive strategy

Press play to discover the timeless relationship-building habit that can help you stand out instantly, deepen trust, and create more profitable opportunities in your business.

The Craft of LBM Sales Podcast is presented by GenetiQ—the next evolution of ERP.

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at [email protected] or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.