You've set goals before. New planner, fresh vision board, this is the year.

And by February? Those goals are collecting dust in a notebook you stopped opening.

It's not because you're lazy. It's not because you lack discipline.

It's because you're doing it alone.

Last year I set a goal that I tried to quit on multiple times. It felt too big, too overwhelming, too unclear. But someone in my planning group wouldn't let me drop it. And that one goal? It led directly to creating the coCreator Society.

Without that accountability, without someone saying "no, you said this matters," I would have abandoned it completely. And I would have missed everything that came from it.

In this episode, we're talking about why your goals keep failing, why community changes everything, and how to actually set goals that stick in 2025. From "should" goals to the power of declaring what you're working toward, we're unpacking what makes the difference between goals you abandon and goals that change your business.

If you're tired of setting goals in January and forgetting them by March, this episode is your invitation to do it differently.

In This Episode:

• Why most goals fail (and it's not what you think)
• The "should" goal trap and how to escape it
• The real story behind creating the coCreator Society—and how accountability made it happen
• Why community changes everything when it comes to goal planning
• The difference between strategically pivoting and quietly abandoning
• How to use goals as filters for decision-making
• Five steps to setting goals that actually stick
• Why sharing your goals out loud matters

Key Quotes: "Your goals didn't fail because you failed. They failed because they were set up to fail from the start."

"If I'd been planning alone, I would have dropped that goal the first time it felt unclear. And I would have missed the whole thing."

"They hold space for the goal even when you're still figuring out what it means. They keep asking. They don't let you quietly abandon it."

Action Steps:

1. Start with what you actually want—not what sounds impressive or what everyone else is doing
2. Use your goals as filters: Does this move me toward what I said matters?
3. Get people in your corner who will hold you accountable without judgment
4. Share your goals out loud—there's power in declaring what you're working toward
5. Join us for the Goal Planning Retreat on December 9th

About coCreator Society

If you're tired of setting goals alone and want people in your corner who will help you actually achieve what matters, come join us inside the coCreator Society.

We talk about strategy over FOMO. Building businesses that work for us, not following everyone else's playbook.

Monthly coaching, hot seats, workshops, and genuine support from people who understand that there's more than one way to do this.

Next Tuesday, December 9th: Goal Planning Retreat inside the Society—building out quarterly roadmaps, event calendars, and the whole system together.

👉 Head to cocreatorsociety.com

The goals that change your business don't happen alone. They happen when you have people who won't let you quit.