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Behind The Membership with Callie Willows - The Membership Guys EPISODE 5, 14th September 2017
Attracting Ideal Members with Julie Christie
00:00:00 00:45:04

Attracting Ideal Members with Julie Christie

Julie Christie from Togs in Business joins Callie on this week's episode of Behind the Membership.

Julie's membership is less than a year old, and Julie shares some great insights into the first 6 months of her membership and how important narrowing down her ideal member has been and why her focus is on quality of members rather than quantity.

We talk Julie's journey so far, including:

  • How Julie began teaching the business of photography and decided to escape the launch cycle
  • The challenge - and importance - of identifying and attracting her ideal members
  • How quality of members is more important than quantity
  • Juggling both a forum and a Facebook group for her membership community
  • Moving to an application process and purposefully adding obstacles to joining
  • Attracting members with live and automated webinars
  • How Julie created 'Success Month' to get new members off to a great start
  • And more!