The Sales Process: Empathize | Educate | Empower with Victor Antonio
“We have this scale in our head… on one hand you have certainty and on the other hand you have anxiety…. And the job of every sales person is to increase my certainty and reduce my anxiety”
– Victor Antonio
The Sales Process
The sales process that you use directly affects your ability to sell to people in your industry. So it’s interesting to see how unnecessarily complicated organisations make this process. This week, world renowned international speaker Victor Antonio joins the podcast and helps us break down this process into 3 easy to remember steps… EMPATHIZE … EDUCATE… EMPOWER.
Starting out in one of the roughest parts of Chicago, Victor built himself a 20 year long career as a top sales executive and became the president of global sales and marketing for a 420 million dollar company. His experience, from building his career from the bottom up – to being a top sales professional at a large firm has given him the understanding of how to build healthy relationships with his customers and get the most out of those relationships.