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Transformational Marketing Blueprint - Know - E026
Episode 2616th July 2021 • Tales of Marketing Transformation • Dr Jürgen Strauss
00:00:00 00:14:59

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You've probably heard that we work with people that we know, like, and trust. How do we build relationships along that journey?

Our Transformational Marketing Blueprint is a framework for that journey. Over the next 3 marketing episodes, I'll walk you through an overview of that blueprint.

The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.

In this episode, we'll cover the Know phase, the start of a new marketing journey. The four steps of this phase are:

  1. My Lighthouse (it's a metaphor)
  2. My Target Market and Dream Customer
  3. Their Problem or Need and Transformation
  4. My Message to My Target Market

Listen to the podcast to learn more. 

Show Notes and Blog

Tales of Marketing Transformation