Allister Frost on digital, traditional and content marketing strategies - MAF203
My guest this week is marketing expert and speaker, Allister Frost.
We chat about whether there is a difference anymore between traditional and digital marketing - it's all just marketing now isn't it? And the key steps to putting together a content marketing strategy.
Welcome to episode 203 of the Marketing and Finance Podcast.
We chat about:
Why "traditional" and "digital" marketing are no longer separate approaches
A strategy is essential before getting into marketing tactics
Why outsourcing your marketing can be a risk
The importance of developing your own strategy
How Allister defines content marketing
Using ‘small content’ for marketing success
Who is Allister Frost?
Allister spent a decade at Kimberley Clark before becoming Head of Digital Marketing Strategy at Microsoft. After 10 years there, he set up his own consultancy firm, where he helps companies make sense of technology and marketing.
He supports his clients to use both together to do things that are relevant in a world that’s accelerating at an unprecedented rate. Allister’s also a trainer and keynote speaker, but says at the heart, what he does is about marketing in the modern context.
Digital transformation, disruption and technology myths are topics Allister often speaks on. The common theme is how people can communicate effectively and how to think about their businesses.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk