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Allister Frost on digital, traditional and content marketing strategies - MAF203
Episode 20314th March 2019 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Allister Frost on digital, traditional and content marketing strategies - MAF203

My guest this week is marketing expert and speaker, Allister Frost.

We chat about whether there is a difference anymore between traditional and digital marketing - it's all just marketing now isn't it? And the key steps to putting together a content marketing strategy.

Welcome to episode 203 of the Marketing and Finance Podcast.

We chat about:

  • Why "traditional" and "digital" marketing are no longer separate approaches
  • A strategy is essential before getting into marketing tactics
  • Why outsourcing your marketing can be a risk
  • The importance of developing your own strategy
  • How Allister defines content marketing
  • Using ‘small content’ for marketing success

Who is Allister Frost?

Allister spent a decade at Kimberley Clark before becoming Head of Digital Marketing Strategy at Microsoft. After 10 years there, he set up his own consultancy firm, where he helps companies make sense of technology and marketing.

He supports his clients to use both together to do things that are relevant in a world that’s accelerating at an unprecedented rate. Allister’s also a trainer and keynote speaker, but says at the heart, what he does is about marketing in the modern context.

Digital transformation, disruption and technology myths are topics Allister often speaks on. The common theme is how people can communicate effectively and how to think about their businesses.

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.