Artwork for podcast Podcast Pontifications
Mastering Your Way To Podcast Growth
Episode 1912th August 2021 • Podcast Pontifications • Evo Terra
00:00:00 00:14:04

Share Episode

Transcripts

Evo Terra:

I've never heard a podcast listener say: I wish my favorite

Evo Terra:

podcaster cared less about their show.

Evo Terra:

Instead, they tend to be appreciative and reward those podcasters

Evo Terra:

who work to master their craft.

Evo Terra:

Today's episode is brought to you by the Advancing Podcasting

Evo Terra:

community at advancingpodcasting.xyz.

Evo Terra:

Because why would I do anything normal?

Evo Terra:

It's a special community just for listeners and readers of

Evo Terra:

Podcast Pontifications and it's populated by like-minded working

Evo Terra:

podcasters just like you who also want to make podcasting better.

Evo Terra:

You're already listening to the show.

Evo Terra:

So why not extend the conversation and your influence

Evo Terra:

on the future of podcasting?

Evo Terra:

Join us today at advancingpodcasting.xyz.

Evo Terra:

Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

Evo Terra:

Making a podcast that people want to recommend takes...

Evo Terra:

a lot.

Evo Terra:

A lot of time, as you know.

Evo Terra:

A lot of effort, often from lots of other people.

Evo Terra:

I've got a full team of people putting in the effort.

Evo Terra:

And, of course, a lot of skill by those peoples.

Evo Terra:

But many podcasters don't put in a lot of time, effort, or skill into their show.

Evo Terra:

In fact, I'll go out on a limb and say most of the millions of podcasts

Evo Terra:

available in whatever directory you use right now fall into that category.

Evo Terra:

Most podcasts are there where the host or the hosts didn't bother

Evo Terra:

to master the craft of podcasting, and, yes, podcasting, like most

Evo Terra:

other pursuits is, in fact, a craft.

Evo Terra:

And like other pursuits, the access to the tools and technology to ply that

Evo Terra:

craft, broadly speaking, is increasing.

Evo Terra:

But, a lower bar to the tech and the tools doesn't necessarily mean a lower

Evo Terra:

bar to acquire the skills necessary to master the art of podcasting, as you

Evo Terra:

can tell by listening to a lot of shows.

Evo Terra:

So get better.

Evo Terra:

Work on mastering your craft.

Evo Terra:

We all need to do that.

Evo Terra:

If anything I just said up there describes you, then seriously,

Evo Terra:

there are people out there who will help you improve your skills.

Evo Terra:

You can take a class on how to make better-sounding audio.

Evo Terra:

There are some masterful people that I have in my repertoire that I would

Evo Terra:

be happy to refer you to who teach people how to make amazing sound

Evo Terra:

with the equipment that they have.

Evo Terra:

You can enroll in classes that promise to build specific skills, not general,

Evo Terra:

interested-in-podcasting basics.

Evo Terra:

This whole week we've been talking about what happens

Evo Terra:

when your growth has plateaued.

Evo Terra:

So you get the concept.

Evo Terra:

You don't need Podcasting 101 stuff anymore.

Evo Terra:

You need skill mastery, and you need to figure out where your skills are lacking.

Evo Terra:

You might need to invest in new equipment.

Evo Terra:

You don't start there.

Evo Terra:

You should not have to invest.

Evo Terra:

People can make amazing sounding podcasts and do make amazing sounding podcasts

Evo Terra:

with the cheapest microphones on the planet with free audio editing software.

Evo Terra:

This is not something you have to buy your way into.

Evo Terra:

You may have to pay someone to teach you how to do it better, or you may have to

Evo Terra:

pay to acquire masterful skills someone else is giving to you or selling to you.

Evo Terra:

But you do not have to start by dropping a whole bunch of cash.

Evo Terra:

If you're going to invest, and you probably should invest, then

Evo Terra:

you want to invest in your time.

Evo Terra:

But, you're saying, okay, Evo, what if I've done all of that?

Evo Terra:

What if I know I'm making a masterful show, mastered the craft of podcasting,

Evo Terra:

I've done everything I can to make sure that my show is easy for people

Evo Terra:

to recommend, easy for my listeners, my hardcore audience, to recommend.

Evo Terra:

And I've even gone so far as to survey my audience, the people who listen to

Evo Terra:

me every day, week, month, whatever.

Evo Terra:

I've surveyed them.

Evo Terra:

It's a good bit of information.

Evo Terra:

I know exactly what they want from me, and I know how to deliver the unexpected.

Evo Terra:

I've done all of those things, but I'm still not growing.

Evo Terra:

How do I blast past that plateau, you say.

Evo Terra:

Well, there are a couple of ways you can do that.

Evo Terra:

I think one is that you can hire someone to make sure that you're

Evo Terra:

sure about all of those things.

Evo Terra:

Hire someone to audit all those things that you think you're doing right.

Evo Terra:

Let them audit that survey that you put together and your survey data.

Evo Terra:

There's a lot of information locked inside of surveys that we don't quite

Evo Terra:

get because we're too close to the data.

Evo Terra:

So having someone else look at it, they might go, "Oh, here's an interesting

Evo Terra:

point" that you didn't even realize.

Evo Terra:

You may pay someone to take an objective look at how you think you're making

Evo Terra:

it easy to recommend your show.

Evo Terra:

What are you doing?

Evo Terra:

Have you done all those things we talked about yesterday?

Evo Terra:

You may say yes, but paying someone to audit the process can

Evo Terra:

give you that objective opinion.

Evo Terra:

That same person might even be able to interview your existing, long-time

Evo Terra:

listeners and get honest evaluations.

Evo Terra:

They may not be telling you the truth, your audience.

Evo Terra:

They might tell that to someone who you've hired to do this.

Evo Terra:

And once you've paid that person to audit your entire process,

Evo Terra:

then act on their findings.

Evo Terra:

If it points you in various directions, take those steps.

Evo Terra:

That's option one.

Evo Terra:

The second path is strive for contentment, I guess.

Evo Terra:

I mean, maybe the audience you have built right now, your loyal audience

Evo Terra:

who hangs out with you every time you put an episode out, the 100 people, or

Evo Terra:

that 1000 people, or the 100,000 people, whatever, maybe that's what you have.

Evo Terra:

And it's going to stay niche and around that group with very modest goals.

Evo Terra:

Very modest growth, I should say.

Evo Terra:

Is that enough for you to achieve your goals?

Evo Terra:

For many, it certainly is.

Evo Terra:

Maybe that's good enough for what you want to do, but maybe it's not.

Evo Terra:

And if it's not, then it's not.

Evo Terra:

If that's not going forward there that may tell you that that's not going forward.

Evo Terra:

Try something else.

Evo Terra:

Now I know you're asking, well, hang on a minute.

Evo Terra:

Are my two options.

Evo Terra:

Only pay someone to see if I'm doing a good enough job.

Evo Terra:

Deal with just live with low growth.

Evo Terra:

Can I market or advertise my way to achieve my goals?

Evo Terra:

Yeah.

Evo Terra:

Well, as I said in the first episode of this series that can, and oftentimes

Evo Terra:

does work for some podcasters, but before you start throwing money down

Evo Terra:

the promotional shoot, remember there's no substitute for fixing the problems

Evo Terra:

with your show's recommendable.

Evo Terra:

Spending money to market or advertise or otherwise promote a show that you are

Evo Terra:

most ardent fans can't be bothered to recommend seems rather unproductive to me.

Evo Terra:

Now, speaking of unproductive things yesterday, I mentioned I was eating my own

Evo Terra:

dog food and I've put my own survey out to survey you the podcast pontification.

Evo Terra:

And thank you very much to the nine of you.

Evo Terra:

Yes.

Evo Terra:

That's the total number nine of you who have taken the five

Evo Terra:

minutes and filled out the survey.

Evo Terra:

Now, if you're not one of those nine, I would greatly appreciate it.

Evo Terra:

I know you're busy.

Evo Terra:

The weekend's coming up.

Evo Terra:

We don't put episodes out of Podcast Pontifications on Friday,

Evo Terra:

so maybe now's a great time and I would greatly appreciate it.

Evo Terra:

If you would fill out that survey.

Evo Terra:

I'm already seeing some excellent data and suggestions from there.

Evo Terra:

So these are helping Podcast Pontifications get better in the future.

Evo Terra:

Your input matters to me Podcast Pontifications.com/survey, simple, but

Evo Terra:

name of the website end slash survey.

Evo Terra:

And yes, there'll be a link to it in the episode notes as well.

Evo Terra:

Now, if you received value from my breaking down and unpacking of

Evo Terra:

the recommend ability challenges.

Evo Terra:

I thank you very much to Tom Webster from Edison research for inspiring

Evo Terra:

this talk with your inspiring keynote from podcast movement 2021.

Evo Terra:

If you got value from my thoughts, please return that value.

Evo Terra:

We call that value for value in the podcasting world by visiting,

Evo Terra:

buy me a coffee.com/ebook.

Evo Terra:

And I shall be back on Monday with yet another Podcast Pontifications cheers

Evo Terra:

Podcast Pontifications is written and narrated by Evo Terra.

Evo Terra:

He's on a mission to make podcasting better.

Evo Terra:

Links to everything mentioned in today's episode are in the notes

Evo Terra:

section of your podcast listening map.

Evo Terra:

A written-to-be-read article based on today's episode is available at

Evo Terra:

podcastpontifications.com where you'll also find a video version and a corrected

Evo Terra:

transcript, both created by Allie Press.

Evo Terra:

Podcast Pontifications is a production of Simpler Media.