In this episode, we sit down with Scott Schang, seasoned mortgage professional and founder of FindMyWayHome.com, as he shares his expertise on a critical topic for loan officers: the art of crafting content that truly resonates with today's digital-savvy consumers. Scott dives deep into the dynamics of modern content creation, invaluable tips, and how it can enhance a mortgage originator’s reach, engagement, and ultimately, their success.

Resources Mentioned:

• Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller - https://amzn.to/3Z4M7Um
• NO B.S. Series by Dan Kennedy: https://magneticmarketing.com/content

Free Resources:

• Get Our Free Billion Dollar Mortgage Playbook: https://www.goodvibesquad.com/playbook
• Access Our Free Training & Resources: https://www.goodvibesquad.com/resources/

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