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Watering Holes Where Humans Gather - Episode 46
Episode 462nd June 2021 • Social Lights • Kate vanderVoort
00:00:00 00:50:24

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In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Paul Zelizer, one of the first business coaches to focus on the needs of social entrepreneurs and social impact businesses. Paul is the founder of Awarepreneurs, a top social entrepreneur podcast and online community.

About Paul

Paul has helped hundreds achieve their impact and financial goals whilst learning to create an enjoyable life. He's the former Director of Social Media for Wisdom 2.0, one of the premier conscious business brands in the world. In that role, he helped create and implement strategies that grew the conference from 650 attendees to over 1800 in one year. Paul is passionate about the intersection of conscious business, social impact, and aware practices.


“The most powerful technology on the planet is an optimized human nervous system!” (17:13)

Paul explains the intersection of conscious business, social impact, and awareness practices. He believes these are the three most important or most powerful technologies or forces for good on the planet right now. Conscious business and people who are paying attention to positive impact by promoting a helpful community, will be the most powerful technology in the industry.


“A way to build community is by looking where people are gathering” (33:26)

He describes how to build a community and how there are so many strategies to do so. He goes in depth on how you can use hashtags to research where your target audience is already gathering. Other options like exploring podcasts, find the right guest strategy, go pitch them an interesting topic to an established community. Try position yourself to be a part of the conversation by providing value to leaders within the community.


“What are we doing this for?” (46:24)

Paul mentions how he would like business leaders to improve by being more intentional about values and the purpose of their business. If it is about entrepreneurship and using social media to grow your business, really establish your core values, your mission statement and think “what are you doing this for?”. Follow your established values and respect the boundaries that are in place, straying from these may end up doing more harm than good. 

Episode Links

You can find Paul Zelizer, and more on Awarepreneurs at:





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Thanks for your time and stay inspired,

Kate vanderVoort