Geostick has a wonderful 100-year history in the Netherlands, evolving from a traditional label printer into a cutting-edge provider of self-adhesive labels and packaging solutions. The company continues to grow through innovation, strategic acquisitions and a strong commitment to customer-driven solutions.

For this episode of the "Unvarnished" video interview series, Dscoop’s Chris Hyde visits Cees Schouten at Geostick’s headquarters in the Netherlands.

As the company's operations director, Cees believes in the power of continuous innovation and investment in people. He discusses Geostick’s journey from early adhesive labels to becoming a digital printing pioneer with HP Indigo technology, as well as the impact of sustainability regulations on the industry and how the company is fostering a culture of growth and automation.

"We keep investing — not just in technology, but in our people and processes, so we can stay ahead of change," Cees said.

Watch the full episode to hear Cees’ insights on navigating industry challenges, embracing digital transformation and the exciting road ahead for Geostick.