Michael:
00:00:00
So, I'm not a designer but I design all my visuals myself.
Michael:
00:00:06
I've adopted a posture that I call the posture of the lazy designer.
Michael:
00:00:12
And I thought you might be interested in it.
Michael:
00:00:14
Because I think that good designers are in a way lazy designers.
Michael:
00:00:20
For three reasons.
Michael:
00:00:21
First.
Michael:
00:00:22
A good designer will not start the design until they have
Michael:
00:00:26
clarity about what to design.
Michael:
00:00:29
Who is it for?
Michael:
00:00:30
What's the change I'm trying to affect?
Michael:
00:00:33
Why do we need that visual in the first place?
Michael:
00:00:36
Once you're clear about what to design the how becomes much
Michael:
00:00:41
easier and much more efficient.
Michael:
00:00:44
While when you're unclear about it, you can waste a lot of time designing things
Michael:
00:00:50
that no one needs, and that has no effect.
Michael:
00:00:54
Second.
Michael:
00:00:56
A good designer will let the content make as many decisions as possible.
Michael:
00:01:02
If your piece makes any sense, there will be tons of
Michael:
00:01:06
correlations among the contents.
Michael:
00:01:08
Make use of them.
Michael:
00:01:10
Things that belong together are placed close together.
Michael:
00:01:13
Things that don't, are spatially separated.
Michael:
00:01:17
Things that are the same, look the same.
Michael:
00:01:20
Things that are different, look different.
Michael:
00:01:23
And not just a bit, but no doubt different.
Michael:
00:01:26
And then third, a good designer will make effective use of constraints.
Michael:
00:01:32
One color is enough to design almost anything.
Michael:
00:01:37
Two might be useful in many situations, Three.
Michael:
00:01:41
Uh, that depends.
Michael:
00:01:42
The same is true for almost anything: fonts, shapes you name it.
A good rule of thumb is this:
00:01:48
stick with the smallest selection unless
A good rule of thumb is this:
00:01:54
you have a strong reason not to.
A good rule of thumb is this:
00:01:57
When you stick to a small selection, choosing a different color or
A good rule of thumb is this:
00:02:02
a different shape allows you to direct the attention of the viewer.
A good rule of thumb is this:
00:02:08
And so the design makes more sense, looks more professional and more beautiful.
A good rule of thumb is this:
00:02:14
So, when you design your next piece keep in mind the posture of the lazy designer.