John Christie of Tab Eastern Kansas makes a persuasive argument that the customer experience must be at the center of your Business DNA. You have to start with knowing what your clients want before you can deliver an experience and service that will keep them around. John warns you can't guess what your clients want and there is no substitute for one-to-one conversations with your customers. John lays out exactly how you do that and then gives 4 steps you need to follow to create an amazing customer experience.

Show highlights

02:50 Why customer service is so hard to get right

03:43 What you need to know to deliver great customer service

05:58 How to find out what your customers want

08:37 You learn from every customer interaction you have

10:02 Customer service drives customer satisfaction and employee retention

13:50 A great customer experience creates a positive business ecosystem

15:10 4 primary steps to create the right customer experience for your entire business.

17:34 Learn about John. Email John at johnchristie@tabeasternks.com

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.