Have you ever wondered why you see some people posting about all the success they've had in their podcast, but you're only getting crickets? Over the next few episodes, I'm going to share the framework with you that I teach all of my clients to sell one-to-ones, masterminds, and more right from their podcasts:

• Positioning
• Crafting content that converts
• Selling in your podcast
• Making your podcast part of your overall marketing strategy

First things first - you have to start your podcast intentionally as a marketing tool or it's not going to work as one. What is your goal? How is your podcast supporting that goal, if at all?

This is why it's beneficial to hire an expert so you're not stuck in the learning curve, wasting time that you could use elsewhere in your business.

If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

So do you ever wonder why you see some people

posting about the results they're getting from their podcasts, but

you are only getting crickets?

In this episode, I'm gonna share with you what I believe to be the

secret sauce of making this happen.

From what I've learned in my experience of launching over a hundred podcasts in the

last two years for service-based business owners and coaches in the online space.

These are the very things that I teach them that have helped many of my

clients close high ticket one-on-one clients in the dms, and sell right

into their masterminds and high ticket programs right from their podcast.

So listen up.

So it's so funny saying secret sauce.

When I was naming this episode and I was naming it secret Sauce, it made

me think of Kung Fu Panda, and then finding the secret sauce for his like

to unlock his like awesome kung fu.

But that's definitely not what we're talking about here.

We are talking about finding the secret sauce to having a podcast that makes

you money, um, having a podcast that actually works for your business.

And in this case, the secret sauce is this framework that I'm about to teach you.

So I'm going to get into what I believe is the secret sauce for

making money with your podcast.

This is the same framework that I use to help my clients sign people into.

One-on-ones.

They're high ticket programs, their masterminds.

and so in the next few episodes, I'm gonna break down each one of these topics.

So number one, positioning.

We're gonna talk about positioning.

Number two, we're gonna talk about crafting content that

converts my very favorite topic.

Number three, we're gonna talk about selling in your podcast.

And number four, we're gonna talk about making your podcast

a part of your overall strategy.

Because that is so super important and something that is highly

forgotten about and something that a lot of people don't do.

So having a framework and being intentional with your podcast is the

number one thing you need to be doing.

So what I see people do so often is they approach podcasting and they have no idea

what to do, what their like, what their purpose is, what's happening, any of that.

And so I've created this framework, which I'm gonna share with you, and

I'm gonna give you an overview in this episode of the entire framework first.

And then I'm gonna break down each one of these pieces, the

pieces that I told you earlier.

Uh, I'm gonna break down each of those in subsequent episodes.

So for the next, like four or five episodes, stick with me and you will

get the entire framework that I feel is like what you need, the secret sauce,

like what it takes to really turn your podcast into a lead generation machine

and to help it work for your business.

Okay.

Why don't people do this?

Why don't people approach podcasting in an intentional way?

Right.

So most people who come to me, I'll, I'll say the, one of the first things

that they tell me, and it's like the first red flag, the first sign.

is they come to me and they're like, you know what?

I really wanna start a podcast because I wanna be able to say all the things

that I can't say on social media.

Like, I feel like I get, so, like, I have to like, be so focused on, like,

talking about my business and I have to worry about like, everything has to be

content for, like, it's for a purpose and I really just wanna talk about blah, blah,

blah and most of that blah, blah, blah.

It, it typically is stuff that has nothing to do with their business.

So they're coming to.

and they're saying, Hey, I wanna start this podcast for my business.

But then they don't wanna talk about their business.

And this is like real life.

This is true story folks.

Like this is the true story.

Like, and for me, I'm like, okay, that is so cool.

Like I understand that, I respect that, and that is totally fine if

that is something that you want to do.

, but it all depends on what your goals are.

So if your goals are to have a podcast where you get to talk about everything

that you don't talk about in your business, Don't expect to come in and

have people be excited about your business because you have come to me telling

me that you don't wanna center it.

Right?

So number one is like, what?

What are you expecting?

You know, what do you, you have to come with the intention of, I'm gonna

use this for my business, and you have to create it for your business.

Okay?

Now, if you want to, it's all good.

You wanna create a podcast where you can talk about all the things?

Cool.

Just don't have the same expectation.

and I get that desire to want to talk about more things because you're getting

on a mic and it's fun and it's exciting.

Um, and I promise and I tell this to my clients, like I, I have a,

a knack for helping people like do things that actually really work for

them and their business and actually still have fun at the same time.

Right.

So you can do both and you can talk about like your life and stories.

story tell and things like that.

But if you wanna have one that generates leads and sells into your

high ticket offers and your one-on-ones, then you ha you're gonna have to

like focus on your business, right?

You're gonna have to focus on using this podcast as a marketing tool.

So another reason why and why people don't go into this with intentionality or

having any kind, any kind of framework is because they just don't know any better.

They just haven't learned.

It's like when I started podcasting, I had no idea, like

I had no idea what I was doing.

I had no idea about intentionality, about frameworks.

I kind of just happened to get lucky, to be honest.

I did a lot of the right things early on without a lot

of guidance, which it's like.

I, I mean, the best way to say it is I just got freaking lucky.

Okay.

So I did a lot of these things that I still teach, but a lot of people

don't do these things, and so, There is a, a hard learning curve.

Like there is a learning curve.

You have to learn your new audience, you have to learn this platform and

how your audience consumes the content you're learning the buying behaviors

of your audience on this new platform.

So this is why it is actually beneficial to hire an expert because what you're

doing is you're cutting out that learning time, you're cutting out that

learning period where you're gonna get on here, you're going to flail around,

you're gonna waste a lot of time.

creating a lot of stuff that does not, it might feel fun to create,

but after a while it doesn't feel so fun when you're not getting

the results that you want to get.

Right.

And then another thing is why people don't, or don't come into this

with intentionality and like being really focused on their business is

because a lot of people are worried about leaving people out and they're

worried about like, you know what?

Down the.

, I'm going to, I think I'm gonna shift and talk about X, Y, Z I think I might

like wanna talk about, like right now I'm a podcast coach and I'm talking about

podcasting, but like later I wanna talk about building your business and I wanna

talk about like marketing principles.

And so we don't wanna leave anyone out or we're like making this

podcast for five years down the road.

Like we can't.

Like we can't pivot, like we can't like change our minds.

Like we have to do this like finite thing.

And that's another thing that keeps people from starting and makes people

feel overwhelmed in the beginning too.

Right.

So why is it important to have a framework to have something with

intentionality, a strategy going into.

Creating your podcast, right?

And this is, I'm specifically speaking to people who want to generate leads, who

want to make money from their podcast.

I'm specifically speaking to these people.

So the number one reason, and I'm not, it's not even in an order, but like

one of the most important reasons is so that you can attract the right people.

like, we want to be attracting the right people.

So if you don't have this, you know, this framework, if you don't have

the intentionality going into this, you're not gonna be attracting the

the people that you are wanting to attract into your business.

Okay?

And, . You know, it also, when you go into it with intentionality, when

you go into it with a solid framework and a solid strategy, it makes it

a lot easier for your marketing.

Like I will never understand why people hate nicheing down so much.

like, I mean, I get it like creatives, like naturally, and I'm an entrepreneur.

And naturally, like it gets boring and I get it, but when you niche down, when

you are really intentional about like what this is going to be about, who this is

going to be for, it just makes it so much easier to market when you're really clear

than you can send a really clear message and it actually just makes it easier.

For you.

Right?

And it's also important because clarity, simplicity, and repetition

are key ingredients to helping you sell your offers in your podcast.

Very, very, very, very key.

And so if you don't have clarity of who you're talking to, if your

podcast doesn't have clarity, it has to have simplicity, right?

It can't be all over the place and repetition.

So talking about the same thing.

Talking about it in a different angle, sharing your offers every

single episode, like stuff like that.

Those are like key ingredients to help you sell your offers in your podcast.

And you'll definitely need each and every one of those things.

Okay?

So let's get into a little bit more into those things that you are

going to need, which remember I said positioning, crafting your content

that converts selling in your podcast and making your podcast a part of

your overall marketing strategy.

Those are the four things that are included in the secret sauce.

Okay?

So let's get into each of those things and kind of talk about

what each one of those are as an overview and then each, you know, I.

, I told you each episode, after this one we're gonna go a little bit deeper

so that you can really have a better understanding of each one of those things.

And, um, just so you know, this is exactly how I teach my clients to set up their,

you know, frameworks and talk about like what they do and highlight what they do.

We do this overview episode first and we talk about like what this is about and

do an overview and then we, you know, do an episode each one after for, you

know, going a little deeper for each.

So the first topic let's get into is talking about positioning.

So positioning is both.

It includes naming and includes knowing who you are talking to and

E and being easily identifiable.

So that means that when people see your podcast, when they see your podcast cover

art, they should be able to raise their hand and say, oh yeah, this is for me.

Like this person is talking directly.

Okay.

And that's important because a lot of times you just have that split second.

It, a lot of times you just have a, a minute to, not even a minute, um, I

don't know what the actual like number of seconds is, but it is an actual number

of seconds, like research, you know, data of like the amount of time that you have

to actually capture somebody's attention.

And so we wanna make sure that we are positioned in a way that

someone can easily raise their hand and say, I know this is for.

. So this is why like when we talk about naming, I'm always like,

please don't name your podcast after yourself unless you're like Oprah.

Because although you can like, this is not a like you can't, can or can't do.

This is a, if you want the ingredients, the secrets all to a podcast

that's gonna get you leads quicker.

It's the straightest line to point A to point B.

It's like, how do we name this in a way where the people who are

looking for what I'm offering.

can easily identify with this and they want to purchase this, right?

Or they're going to want to buy from me, or they're gonna be able to

know that this is exactly for them.

So that's positioning.

It's like being easily identifiable.

Like how do we, you know, it also has to do with like having your finger on the

pulse of like, what's the most, current need that your clients have right now.

What is it that they want to hear?

What is it that they need to.

Like that, you need to say to them, what message do you need to get across?

Like, you know, if you're a business, um, coach, like maybe instead of having like

the business coach podcast, how about we.

Attack a particular angle of business coaching.

Like maybe it's like we're talking specifically about offers because maybe

in the, you know, in the industry, that's the thing that's like really

struggling right now and we want more people to, like, we wanna appeal to

like what's going on in the industry.

Or maybe if you're a marketing coach, maybe you are, you focus in

on a, maybe doing an a AI podcast.

Like I've just been kind of crazy.

AI and all the, the things that are going on with it and everything that

you're gonna be able to do with it.

Um, because it's like timely.

Okay.

And like, yeah, sure.

Maybe later on down the road you can rebrand or you can open up your topics.

You can talk about more, you know, more than just ai.

But, um, in the beginning that's gonna give you the best chance is being really

specific and positioning yourself like in that need that your people are having.

. Okay.

The next part is content, which again, it's my favorite,

favorite, favorite topic.

And it's because it's the most important.

So your messaging and positioning, I mean, they go like really

closely, hand in hand, right?

So like, if we are talking about ai, like, that informs a lot of the

messaging that we get to put into our.

Like what people are feeling, how they're, you know, like what's, what's

going on in real life for them right now?

and then also positioning yourself as the answer to what it is that these

people are really, like your people are really needing or wanting in this moment.

And also, you know, part of content is just like understanding your

audience and understanding again, where they are and creating content

that meets them where they're at.

And really doing that in a way where you are inspiring people to take action.

Where you are shifting beliefs.

Your content is less about three ways to create your perfect, podcast now.

And it's more about how we are shifting people to believe that

they need or want something.

So here in this episode, for instance, this is like I'm telling

you like I'm my goal, okay?

So if I get it wrong, I get it wrong, but this is what I'm trying to do.

It's to convince you to shift your belief from I can go into this, however, to

like really understanding that if you do go into this with a solid framework,

with a solid strategy, you can have the results that you're wanting to have.

You can, so that's the goal of this, right?

And so that's why we're like, giving examples and that's the goal.

I'm not necessarily.

talking all about like, here's exactly how you do this.

Like step one, step two, step three.

Because again, you have to understand your audience and how to craft content

that your audience is going to want and need and get them inspired to want to

listen and take the next steps, right?

And then you need to also create content based on what you're.

Like I, I know that's not like a, like a groundbreaking concept, but it can be.

So I just did a strategy called with someone for their second season, and

we based the whole season around.

The Mastermind that's gonna be launching around the same time as

we're gonna launch the second season.

Like that makes sense, right?

Like that's, it's silly to think that we would not do that, but

you would just be surprised.

I'm not surprised anymore, but you'd be surprised at how many people are

creating this random content that has nothing to do with like what's

going on in their marketing calendar, what's going on like in their

business or what they're trying to.

So when you create content in this way, all those things that

I talked about, that is gonna be like your winning way ingredient.

And when we go into the content episode, I will actually break down

and tell you exactly how to do this.

And what I do with my clients.

Okay.

I'm just gonna go ahead and tell you,

I'm just gonna go ahead and tell you.

Usually I'm not into the like Ttt g part of here, but this part I'm gonna be T tee.

So if you go skip or you go listen to that episode, you need to be prepared to

like learn some, like some, some shit, because there's gonna be lots of nuggets.

And then the next thing that you need in, in the secret ingredients is.

Is selling Jesus Christ.

This is the part that makes me like giggle the most.

Okay.

Not to like poke fun, but I have so many people who come to me and they're like,

can you help me make money on my podcast?

And I say, okay, let's go take a listen.

Let's go see what you're.

Okay.

And you know, to mine, not surprised anymore in their podcast

episode, they don't sell anything.

They don't talk about their offers.

I don't even know what they do.

To be honest, , like after their episode, I don't know what you're doing.

Like I don't even know what you actually do in your business, and I have no idea.

You never talk about your offer.

And maybe, maybe, maybe, maybe, maybe, maybe, maybe in the very end of your

episode at the very last sentence of your outro, you share that with me.

maybe then, right?

And I'm like, why are you putting your offer.

Your thing that you want to sell the whole purpose of your podcast in the

very end of your episode, like if you were to get a sponsor for your

podcast tomorrow, I can guarantee you that they would not put their offer

at the end of your podcast episode.

By the way, they're gonna put it at the beginning.

They're gonna put it in the first 25% and they're gonna put it the

first 50%, or they're not gonna want.

Okay, so why are you putting your own stuff back there?

But that's how it always is.

They're afraid to do a commercial.

Like, oh my God, my people are gonna be so offended that they're

listening to this free content.

And there's a fricking commercial in it.

Like, oh my God, I can't do that.

So they are going to, they're , like, it's kind of funny.

Um, And I, they're really scared to talk about their offers or they don't

know how to talk about their offers, and nobody knows what they're talking about.

So selling in your podcast is going to be so key, and knowing

how to do that skillfully and actually knowing how to do that.

Unafraid and straight up dropping your offers is, um, obviously one of the

most important parts of this, like making money from your podcast thing.

But you know, I digress.

We'll talk about that more later.

And then the last part is making your podcast.

This is the last part of the special sauce in the framework, is really

making your podcast a part of your overall marketing strategy.

And.

You know, primarily for my agency, we help people launch their podcasts and

so we don't get to do this part really until after when someone comes back

to us for like a second season or they sign on with us for like a year long

and we get to really work together on their marketing strategy and their

podcast, this part is really the key to.

Turning this into a lead generation machine because when you're launching

a podcast, like a lot of the focus is on like, let's get a bunch of

eyeballs, let's get some reviews, let's get like this content put out there.

But once you get the content put out there and you get the hang of like recording and

your production and like how all of this fits together and what's going on, right?

Once you get the hang of all of that, then we get to go deeper into.

Now, how do we take each podcast episode?

How do we share this?

How do we get all of our content from social?

And now, you know, tie it back to our podcast.

How do we get our content from our podcast?

And then how once we post it, do we drive people back to our podcast?

How do we incorporate our podcast into, you know, our offers?

So like, what are we offering throughout the year?

Like that's how we should be creating all of our podcast content around what are

we saying in our podcast that supports, you know, what we're trying to sell.

creating blog posts, creating like, how do we make this into like a comprehensive,

full marketing strategy that goes where it incorporates into everything

else that we're doing in our business.

And let me tell you why I think that is so important.

It's because the number of people that I see quit podcasting.

This is, this is really.

It's because they haven't figured out how to incorporate your podcast into

what you're, you're currently doing.

And so it's this extra thing that you have to do.

You're spending extra time.

You are, you know, it feels like a lot for maybe a little return

because you're not doing it.

you haven't figured this framework out.

You haven't figured it out, so you don't know what you're doing.

. And so maybe that's why it's holding you back.

I kinda lost my train of thought there, by the way, . But, but they

haven't taken the time to, uh, make the podcast part of the overall strategy.

So then they quit because like, it's not working, but it actually

is working and can be working if you incorporate, and it's so

important to do it so that you don't.

because it can be such a great addition to your marketing.

Okay, so like I said, in the next couple of episodes, we're gonna go

over each one of those even more.

This is like the overview of the secret sauce of like what it takes

to have a podcast that is going to make you money in your business.

I love, love, love, love, love, love, love talking about this, and.

Thank you so much for being here.

Come over to my Instagram at Angie m Jordan and let me know what

you think about this episode.

Let me know if you think about the podcast.

Come say hi, whatever.

I love it when people drop into the DM straight from my podcast.

It is like truly, truly, truly one of my favorite things.

So thank you so much for being here, and I'll see you in the next episode.