In the Data Talks Sports CDP Crash Course Podcast episode, guest host Karen Ramirez, founder of SportingSheroes, explores strategic data use in winter sports. Despite the shift to spring and summer, Karen stresses the importance of reflection and strategic planning during the off-season.

Karen outlines a three-stage process: review, innovation and model, refinement, and implementation. She highlights data scrutiny, refined communication strategies, and insights to drive innovation.

Listeners are encouraged to leverage data for efficiencies and explore new marketing and sponsorship ideas. Karen emphasizes holistic planning to align initiatives with goals.

As teams refine strategies based on past data, Karen advises onboarding new practices and fostering a forward-looking approach, underscoring sponsorship's value in fueling sports passion and competitiveness.