In this electrifying episode of the High Profit Event Show, host Rudy Rodriguez converses with the distinctive Yanik Silver, founder of Maverick 1000. Described as a "cosmic catalyst" and a "galactic goofball", Yanik is known for revolutionizing the way business is conducted in the 21st century, intertwining profitability with fun and impactful activities.

Yanik begins the conversation by recounting his family's immigrant success story, detailing his initial involvement in their family business, and his eventual journey into the marketing and copywriting industry. This journey leads him to create "Instant Sales Letters", a successful product that helped redefine digital marketing.

The discussion then moves towards the inception of "Underground" events, spurred by Yanik's uniquely-themed 30th Birthday Bash. This event set a new benchmark for digital marketing events, introducing spy themes, an authentic content delivery approach, and a stark departure from the conventional norms of the industry.

Yanik then reveals the transformative journey that led to the creation of Maverick 1000. Having questioned his happiness, Yanik decided to concentrate on aspects he loved and desired to pursue. This led to the formation of Maverick 1000, a community where business growth, impact, and fun form the core. The narrative then weaves into his book, "Evolved Enterprise", where Yanik encourages businesses to align with a deeper purpose, making them more than just transactional engagements.

The talk then shifts to the unique events hosted on Necker Island. Yanik outlines the exceptional experiences Maverick 1000 curates for high-level entrepreneurs, including engaging activities, impact projects, and interactive dialogues, all happening against the scenic backdrop of Necker Island and with involvement from Sir Richard Branson.

Towards the end, Yanik discusses various ways people can learn about his work and projects, including joining the Maverick 1000 group, exploring the Evolved Enterprise book, or finding his work on Amazon. The conversation also highlights the Cosmic Journal, a hand-illustrated piece, and Oracle cards designed to aid individuals in discovering their mythic roles and life's purpose.

This episode thus provides an insightful deep-dive into the innovative mind of a maverick who has disrupted the realm of event planning, digital marketing, and entrepreneurship. The conversation encourages listeners to reimagine their businesses and events to create experiences that are far beyond just transactions. An episode that's not to be missed!

Want to connect with Yanik and check out his resources?

Website: https://yaniksilver.com/

Maverick Events: https://maverick1000.com/

Evolved Enterprises Book: https://a.co/d/0WKZe9a

Cosmic Journal: https://a.co/d/4jOSSpE

Cosmic Journal Oracle Cards: https://a.co/d/dkSQrGr

Facebook: https://www.facebook.com/YanikSilverFans

Twitter: https://twitter.com/yaniksilver

YouTube: https://www.youtube.com/channel/UCnaTHL1VyAYl6y287BLutZQ

Instagram: https://www.instagram.com/yaniksilver/

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Rudy's work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.

Welcome to the show. Today we have a special guest, Yanik. Welcome to the show, sir.

What's up, Rudy? Hey, man.

Hey, man. Great to see you again. For our show audience who maybe it's the first time getting to meet you, I want to share a couple of background points about you and how cool you are and why they should lean in and listen to today's episode. So you're kind of a funny guy in the way where you're like known as a cosmic catalyst, a maverick mischief, a galactic goofball, per se. But make no mistake about it. You're in the world helping people create more profits, have more fun and increase their impact. And you have a big background on doing events from as far back as digital marketing space, doing a mastermind with underground and then most recently in your career, leading one of the top masterminds and events for entrepreneurs, the Maverick 1000 Mastermind. So really eager and excited to have you on the show today. Welcome.

Yeah, it'll be fun.

And I got my astronaut sloth shirt on for you.

The cosmic sloth. One fun fact I want to share about Yanik here, and he is registered to be an early pioneer on Virgin Galactic when they finally get going into space. Actually, one of my childhood dreams is to be an astronaut. It's on my bucket list to do the same.

Been a ticket holder for a long time.

I'll be watching your flight, man. I'll be cheering you on. Actually, I'll mention a quick little story and then we'll jump into the interview. When I was at The Naval Academy, right before I actually started The Naval Academy, I was at a hotel and I saw Richard Branson with Burt Rutan, I think, skills composites at the time, they won The X Prize. Like it was the second flight and they officially met the criteria and they won the prize. I remember that moment because the reason I went to the academy is I want to be an astronaut. So that moment, I had the thought that kept running in my head that things are going to be different than I thought they were going to be. I'm sure that was a moment that you'll always remember as well.

It really opened up. They were there, they had already kind of had a handshake deal for the licensing of the technology. It's just really interesting because Peter Diamandis, who I'm also friendly with, created the whole X Prize. It's just a great way of getting a lot of innovation and people doing interesting things by creating that incentive model. That really opened up this commercial space tourism industry. We'll see where it leads. I think it's such an exciting time.

It is. I think we live in one of the most exciting and potentially challenging times in history. But it depends on how you approach it. Would love to hear a little bit more about your story, your background for our audience, and how you got into the event business to begin with?

So my family, Russian immigrants came over when I was three years old from Russia. My dad, my mom, and my grandmother. My dad had like $256 in his pocket and kind of a very typical immigrant success story. He ended up very quickly either being fired or he was gonna be, he was either gonna quit or be fired at his job at the hospital center because he was doing some stuff working on the side for doctors. So he took the path all of us entrepreneurs take, which is this sort of uncharted, who knows what is going to happen, but he did that. So I grew up working in a family business at 14. I was telemarketing, selling my own medical equipment and supplies at 16. The only way I got a car was actually going out on the road, cold calling and cold calling really sucked. So it was actually amazing. I had sold an entire surgery center to one of my doctor clients. He's like, here, you kind of seem like you like this marketing stuff. I'm like, yeah. And he gave me a J Abraham tape and it really turned the lights on for me at like 17. I was just blown away by this idea that you could write a letter or an ad or whatever and have doctors in this case, call you or give you money. I'm like, oh, this is fascinating. How do I learn more about this? I just went deeper and deeper into that and the personal transformation stuff and anything I could study about copywriting direct response. So I helped grow my dad's business from a regional player to a national player. Then along the way, I had a few doctor clients that started working with me and they're like, hey, you can help me with our marketing. I'm like, yeah, sure. But I realized that consulting didn't have as much leverage as I wanted. So I ended up starting a publishing company for doctors, helping them grow their practice and kind of answering the phone underneath my desk at my dad's office.

Then I finally got the courage or the wherewithal to go out on my own. And this is right when the internet was starting to really happen. This is like late 99, early 2000. Literally at three o'clock in the morning, I woke up with an idea for something called instant sales letters, and went to work on it. It's my first million dollar product. And people are like, whoa, how'd you do that? Could you teach me how to do that? Which then turned into me helping other people take their knowledge or information and showing them what I've done to sell things online. The very first event, which kind of fits into our theme Rudy is about unique experiences. So I had been just turning 30 at the time I had been in the internet space for a couple of years at this point. It was like a month before my 30th birthday. I'm like, it'd be really fun to run a birthday bash. We’ll call it Yanik’s birthday bash, but I couldn't pull it off in time. I wanted 500 people there. So we made it in January, but my birthday is in September. So it ended up being at that time, the biggest event for the internet marketing world. It had little hints and you look back, you'll see little hints a lot at different things. So this was a unique experience, Yanik’s 30th birthday bash. So a unique theme. It was $50 to get in and all went to the Make a Wish Foundation. So we raised $25,000 to Make a Wish. Then we had a very interesting experiential thing there. We even served people birthday cake, like these tiny, tiny, tiny little slices of birthday cake, had Mickey Mouse come out and sing me happy birthday. We had a gag gift birthday contest but it was a great success and it was a lot of fun. That started me on events. So I started from zero to 500 people.

All for a birthday party.

All for a birthday party. It was quite interesting. But as you know, there's a couple of lessons there, I think.

For sure. That's really cool, man. Always need to hear the origin stories. How you guys started young and you had to hustle. Your parents were immigrants. My parents were also immigrants as well. So I can really appreciate that hunger and that necessity because so much of life comes from the need to do something. So thank you for sharing that with us. So you got into digital marketing, you started the underground events. Can you tell us a little bit about that and how you develop that to a level?

So that first event, Yanik's 30th birthday bash, I was kind of like, oh, this is cool. It was great to have people in person. I can't remember the exact date, actually, I do remember the year I had the underground. It's actually because my mom had passed two days before the very first underground. In the Jewish faith, you'll bury the person the next day. So it was a lot and now I would have handled it differently and been even more transparent and shared what was going on. But that was one of those times where as an entrepreneur, you just do whatever it takes to sort of compartmentalize. And, many years later I shared that I never even grieved about it because it was just going straight into work. It's interesting that that's just coming up right now. So that was 2008 and what was happening, not 2008, it was 2000, sorry, 2005. So 2005, what was happening a lot was the exact same speakers on the exact same stages. We're all selling, here's how I make money online. The biggest way they were making money online was like selling, here's how to make money online. I'm like, okay, so I love this idea of, and I learned it from Earl Nightingale very early on being a 17, 18 year old driving around with those tapes and that whole idea of like, if the crowd is going this way, just go the opposite and you'll be successful. So it's a really powerful concept about looking at the marketplace and being like, okay, what's happening? How do I go the opposite? And in a very authentic way. So I'm like, all right, I'm going to put on an event that is going to be the complete opposite of all these other ones. We're going to have unknown speakers.

We're going to have a spy theme essentially, because they're unknown. They're not going to be professional speakers. We're going to tell people, hey, these people, they're not going to be polished. They might be very raw around the edges, but they're going to give you the real information about what they're doing to make money online. So that's how the underground was born. It was an immediate hit because of the theme, because of the aspect of it. Even the marketing was completely different. It was like a very spy theme. It'd be like, we've located this agent, so and so, we gave everyone sort of agent names and played up that spy theme. We had a lot of fun with it too. People arrived, they got a briefcase that was locked. They had to sign a cone of silence. People were like, oh, you mean code of silence? I'm like, no, a cone of silence. It's from Maxwell Smart, from get smart, that the whole cone of silence thing. We had a lot of fun with it too. That's what I love. You incorporate that fun and the experience part. So they showed up at the hotel that we were at. It had a lot to be desired.

It was the oldest hotel in DC at that point before it got a facelift and turned into the W hotel, which is really nice now, but there were big pillars in the ballroom. So some seats you couldn't quite see everything, but we had some really interesting people there. So on that very first stage, Jeff Walker was on that stage before he was Jeff Walker. It's got Jeff Johnson, who has become fairly big, not quite as big as Jeff Walker. Who else was on that first stage? I don't know. I can't quite remember, but that was the whole idea to bring in these unknown presenters. Then the other thing that we added was we said, we're going to provide a $10,000 charity check for the speaker that provides the most useful information for the audience and let the audience vote on it. So we kind of get those competitive juices going amongst the speakers. That was really fun because now the speakers are incentivized to provide their best information. The speakers showed up to just hang out with each other. It was really powerful. I also went out of my way to have a speaker dinner and really make sure that they felt honored and appreciated. Because most events that I went to, it's like, you show up, maybe you sell something, maybe you don't, but this was, I didn't even want them to sell anything. It was a completely different kind of event. Some of them did sell something. I'm like, if you want to, let's talk about it, but they had to clear it with me first. So it didn't become this pitch fest because it was all about the experience.

It was all about this unique high end event. Then it grew from there. Then we kept doubling down. We added a celebrity next year where we had mini me, Vern Troyer, show up. We gave away a Mini Cooper. We had the whole theme of Austin Powers. So we had a lot of fun with it. Every year it was a different spy theme, like James Bond or Get Smart. We started scraping the barrel and it was like Inspector Gadget and all sorts of stuff, but it was fun. And then I had a lot of fun with it. We didn't cheap out because it was all about the experience. So it was like $40,000, $50,000 on stage design to create something that was really unique that the speakers would come out of, let's say a phone booth or something else. Then we'd have these little hidden things on the stage where we'd play little practical jokes on the speakers or whatever the case is. It just became a very iconic event for 10 years.

That's so cool, man. Just cool to hear how you thought through it and really started with the end in mind and created a unique experience with the whole spy theme. That's neat. I wish I would have been around.

It was a lot of fun. And it's just, again, that whole idea of like, how do you think differently? So whatever the marketplace is going, how do you go in the opposite direction? I think that's a big lesson. And I love questions. Like our questions dictate our answers. So if you can start thinking about what would different look like here in my industry or category? I think that's a huge one.

What does different look like in this category, this industry? Thanks for that, man. So you had wild success with the underground for about 10 years and then, you as an individual evolved and your business has evolved as well. In fact, you have a book called Evolved Enterprise.

Yeah. About that journey.

Tell us a little bit about the journey and how you evolved from the underground to now, Maverick 1000 and those events, like taking people to Necker Island on an annual basis. That's pretty darn cool. Can you tell us a little bit about that evolution?

That is pretty darn cool. It starts again with the question. So I think of it as like a cosmic alarm clock and the cosmic alarm clock is kind of like the small voice that can get louder and louder until you either answer it or hit snooze. So many of us kind of hit snooze on not listening to our heart and what we really want to do. So for me, it was where everything outside was looking great, making a lot of money, helping a lot of people driving a hot sports car, good reputation in that space, just everything that you would look at and be like, oh, I got it figured out and a wonderful family. Then I just asked a really simple question, which is, am I happy? Would I be happy doing what I'm doing 10 years from now? I wasn't feeling ultimately happy. So I'm a big journaler. I think one of the really incredible foundational success tools for us is to journal and to process feelings and things like that. Bring more awareness to what's happening. So in my journal, I got really honest. But it was hard because I'd show up at events, either speaking or not speaking, everyone would be like, no matter where I was, someone would be like, dude, Yanik, I don't know. I sell guitar lessons online now and you made me financially independent. I'm like, that's amazing. But it wasn't, it didn't feel like the ultimate end all. So in my journal, I created these three interconnected circles, which I've since learned is a venn diagram. And it was a dollar sign, a happy face and a heart. I'll draw that real fast because it's a great little visual and, and where that all intersected is what we call a Maverick entrepreneur.

So this is the very rough version of that. Right here is the intersection point. And that was a Maverick entrepreneur. So I'm like, all right, what would I love to do? I'd love to hang out with other friends of mine that are entrepreneurs and other entrepreneurs like that. We go off on adventures. We combine it with business. We'll combine it with a charity element and off we go. So the first thing we did was a Baja dune buggy racing trip. I'm a big fan of, you put the stake in the ground and then you go create it. Go figure it out. So I did that. We had 20 some people show up. It was amazing. Though I ended up losing about $40,000 on that trip and I'm like, ah, that's okay. Then about $400,000 and my wife's like, what the hell are you doing? I didn't really have a great answer for her aside from, I think there's something here. At the same time I had been pulling back and even shutting down things. I shut down my internet mastermind group. I started cutting all sorts of stuff that didn't feel like it was in full alignment with what I wanted to do here. Honestly, that was a really tough time. I really had to go back. I had seven, eight projects all hit the seven figure mark super easy. And then this, what I felt like a lot more passion for, I was like, all right, there's something here, but I couldn't quite figure it out. So I had to go back to my why, and the why was not building an adventure travel company, but how do we change the way business is played? Then we got really clear on that. And again, questions are huge. So I asked my 111 year old self, what do I need to know?

And using my non-dominant hand, which is my left hand, I wrote, light a thousand suns who each had the potential to light another thousand suns. It really changed the trajectory of what we're doing with Maverick, changing the name to Maverick 1000 to represent this idea that we're lighting suns. And to me, these are entrepreneurs that are aligned with their head, which is their business side, their heart, which is the impact they want to make in the world and then their higher purpose. So how do we bring all that together? And that to me is a sun. So we changed that to Maverick 1000. And even like 2012 is a huge shift in what we're doing. It's been 15 years now that we have been running Maverick. And 2012, I had been studying the Mayan sort of energies and things going on. I'm like, all right, we need to go down there for the Mayan calendar change. My team's like, you're crazy. That's four days before Christmas. I'm like, ah, no, I think we really need to go. And then, kudos to them, they figured out this amazing way for us to spend the night in a Mayan village and had different ceremonies with one of the Mayan shamans. We went into a Temescal, which is kind of like a sweat lodge, but a Mayan version of it. Long story short, we emerged literally at midnight on the solstice. The symbolism is that you're going into the womb of the earth to be reborn. I'm just like, yeah, okay, this is right. You can't plan for something like that. The synchronicity of it is just unbelievable. So it was really like we're on the right path here. So the experiences that we've had with Maverick, the essence has always remained that same three circles, but we changed the dollar sign to represent a tree, to represent growth. So business growth and evolutionary growth, but then the happy face and the heart have remained the same.

And that's the framework that we look at for everything. Whatever we do, there's always those three elements that we introduce into everything that we do.

That's awesome, man. The intersection of the heart, the money, and what was the third one?

It was the - Well, not even money anymore. So growth, impact, and fun.

Business growth or evolutionary growth and impact and fun. I think they're all also interconnected. The more fun you're having, the more your business is going to grow, or the more that you're growing, the more your business is going to grow, the more you're able to provide and make a difference, and the more you're making a difference. So that's what Evolved Enterprise was all about, was actually finding these pieces from well-known celebrities to not so well-known sort of business icons and so forth, who really had a bunch of these pieces that then helped us turn around Maverick and what we're doing. Really lean into the mission and the purpose, which then turns everything around. That's a key thing too, I think, around what you're doing. So getting to that deep why. So whatever the events are, the experiences that you're doing, if you can get to that why, and then get your clients, your members, your attendees to get them aligned with that why, that's huge. And there's something more that can happen there.

Remarkable, man. So congrats on that first event with the Mayan calendar change, four days before Christmas, just making it reasonable - Well, that wasn't the first event.

That was kind of the evolutionary shift of what we were doing, because we had done a lot of stuff before that, but it was working but not working. We had a lot of people that love what we're doing, and you can tell when people love it, because the identity changes. So I've done a lot in building communities, and you want someone to be like, I am a blank. In our case, it's I am a Maverick, because it's also slightly aspirational. So as you're naming things, you can be thinking about what would be that aspect. Then there's a lot of ways that we've done. It's actually an involved enterprise. We have a big section there on community building. So there are real strategies on how to do that. I think that's part of the future of you thinking about your experience or event is not just having it as a one-time thing, but how do we move from transactional to transformative, to even transcending what you could be doing in your business or through your event?

Transactional, transformational, transcending. Very cool, man. Tell us a little bit about the events that you've been doing on Necker Island. I know that's now a well-known iconic event that you host for high-level entrepreneurs on an annual basis. How did that get started, and how do you go about creating unique experiences that you do on Necker?

Necker is an incredible canvas and backdrop. It's Sir Richard Branson's private island. He has always been one of my biggest business heroes. I had actually written in my ultimate life list, which is kind of like your bucket list. I wrote, have lunch with Richard Branson. I'm like, yeah, that would be fun. Then one of my buddies, Joe Polish, who's an amazing connector and runs his own groups and communities, Joe, invited me to go to Necker. So I paid to go and did that. It was great. And I'm like, Joe, so we're going to do it again? And he's like, yeah. He's like, I don't know if I can fill it again. I'm like, well, why don't you and I team up and I'll fill half, you fill half. So that's what happened for a couple of years. Then we've taken it over for the last maybe five, six years and really leaned even more into those three elements, the growth, impact, fun that we always bring to everything. So this is going to be our 13th event that we're hosting on Necker coming up next year. We've done a couple of others like Safari and so forth. What's really fun is that Richard is obviously an incredible business icon, but there's other aspects that you can engage him with that he loves. Like this last year, we had him involved in a prank for one of our members and it was his birthday. I won't reveal what the prank was, but Richard loved it. He loves being engaged like that. He's very mischievous, which really fits in with our brand as well. Like we talk about Maverick Mischief Makers and also Maverick Magic. I ran a cacao ceremony this year in Necker and we had Richard show up.

He's like, so am I going to be hallucinating? I'm like, no, you'll be okay. Don't worry. You'll be fine. But I don't know if he was in for it or not, but I don't know if you wanted me to say yes or no, but he was in for it. So he loves being engaged. He's very curious. So for us, it's way beyond just like typical. So obviously Necker is an amazing backdrop, but it's like, all right, so what can we do there with the people that we bring as well? So we could have, let's say normal keynotes or PowerPoints or whatever, but we don't do that. We don't have PowerPoints. We have unique conversations that happen. We have ways that we actually engage and work on impact issues and have an impact project that we always work on each year because it's like, how do we use that brain power that's there, the network or the resources? And a couple of years ago, we had a really amazing project that came out of it. It was an old World War II ship that we sunk, turned it into an artificial reef along with the gigantic Kraken that was on top of the ship. So it made it a great art dive for people who said Burning Man art cars by makers that were part of the group that were there. So I always believe the right people are in the right rooms and they were actually the last people to sign up that year. So it was just amazing to see what that was, this big year long project that turned into it. So again, that growth, impact, and fun, and we have a lot of fun as well there. So there's usually a theme that we have. And by the way, this is for your experiences, what you're doing, adding a theme does help when it's not done in a maybe cheesy way, but we really integrate and think of it as like an arc that might happen throughout the entire time. Then what's the way that we welcome people with that aim and then how do they leave and how do they get transformed by what we do?

This year was Once Upon a Time. So all the conversations were about stories, like the stories that we tell ourselves, the stories that we want to rewrite for our world, the stories that even eventually lead up to the story of a new earth. We brought in one of my favorite people, this indigenous wisdom keeper, an amazing woman named Anita Sanchez. She led this remarkable meditation and then had people lean into what is the story of the new world that they want it to play in. So, you can really go all the way through. Then our theme parties, we always have like one big theme party and it was, I can't remember what it was called, but I think it was just Once Upon a Time. And Richard trusts us now, so we dress him up as whatever kind of makes sense for it. So we're doing this Q and A. It's me and my partner, Sophia, my business partner, and she's dressed up in a fairy outfit. I'm in a sloth outfit, I think, I can't remember what I was dressed up as. Oh no, I was a cosmic genie. And then Richard is dressed up in a Peter Pan outfit. So, you know, but the amazing part is we have this one guy who shows up, he was actually a last minute addition because his business partner couldn't go. And he's like, I've seen Richard speak 10 times, you two have something magical going on because I've never seen a more engaged, it was just more fun. So all these things just lead into it again, when it's done from an authentic place.

Dude, that's so cool, man. I love the point of the story arc, the theme that really goes all the way through the entire event and experience and it being like a real thing, not just naming it to name it, but like a real through line on the experience.

Or it could be one night, it could be a party or whatever, like you don't have to feel pressured to make it the whole thing. But it's fun. It's creative. This is where I get excited. This is where Sophia, who's our chief experience officer gets super excited. We love playing with that. It's almost like you have a parameter, like a constraint. And then it's like, all right, how do we make it really fit into it? Not only fit into it for the theme and the experience, but for the transformation that we want people to go through or the end result.

For sure. I haven't personally gotten to go to your event yet. I did get to go with a different group a few years ago and I was just really impressed by the atmosphere there. It's remarkable. So anyone listening to this, I highly recommend that if you have it on your bucket list, reach out to Yanik and have a conversation and figure out how you can get yourself to his next Necker event. March of 2024. We'll be sure to include information on our show notes here so people can find you. And what is the best way though, Yanik, from you? What's the best way for people to learn more?

So if you're a seven, eight or nine figure entrepreneur, Maverick1000.com, you can check out that group. Evolvedenterprise.com is about the book or Amazon has a couple of my books on there too. It's usually a good way of just getting to know what I'm about and what's happening.

Awesome, man. And speaking of your books and journal, I actually got your journal right here in front of me, The Cosmic Journal, handwritten and illustrated by you. Really cool that you wrote this in 108 days. I told you in the green room, I read this in one sitting and it's amazing.

It's sticking in front of your chest or something on the green screen. It doesn't show up. Oh yeah. Now you've just disappeared.

There we go. Perfect.

This was an incredibly fun project, which is just 108 days every single day of illustrating a journal page without really knowing what it's going to turn into. So every single page is a hand-drawn, hand-illustrated page. Then on the left-hand side is a little prompt or space for you to journal. And then one of my friends, who I showed it to, because it started becoming like an Oracle for me. I'd be like, after day 50 or 60, I'd like to open it up and be like, oh, what do I need to know? It was just really powerful. Then after I was done with it, one of my friends was like, I'll pay to publish this thing. I'm like, okay. And then it ended up just taking on a life of its own. I got a meeting with the president of Hay House and retracing. He's like, I've never seen anything quite like this. They fast-tracked the contract for that and a set of Oracle cards. It's been fun. It's been just an amazing project. It's really been impactful for so many people.

Really cool read and for the audience, I highly recommend picking up a journal. It's just one of the most creative journal tools I've ever gone through in my life. Literally just my wheels are spinning with so many neat ideas and it's illustrated really well. So highly recommended and we'll include a link so people can pick up a journal. And then Yanik, you have these cool cards, these Oracle cards. You mentioned it briefly, but can you tell us a little bit more about them and then we can even pull a card here.

Yeah, let's pull a card. So there's 55 cards, 44 of them have journal prompts in them.

And then 11 of them are these cosmic Q and A's that you would actually have back and forth through your right hand and your left hand with a certain archetype. So they're really designed so you can use them with the journal. You don't have to use them with the journal people. They're almost more approachable than the journal. I called the journal, your galactic instruction manual that you were missing when you were born to fulfill your destiny here. Then the cards are just more of like leaning into what is your mythic role here. And then what's next? Like, how do you, like say anytime you have a question about how to highlight your destiny or how to step into that, the cards are really great for that. So yeah, let's pull a card and there'll be maybe a homework assignment for people listening to this. We'll have a prompt for them.

All right, cool. So I just shuffled the deck. Do I just pull a random card?

Yeah, shuffle the deck. Yeah. Let's take one breath together. Let's just get centered. All right. Just breathe in deep. Okay. All right. Yeah. Go ahead and pull a card when you're ready.

I'm just going to take one right off the top here. All right. And I got 38. You will only see the way by making the way, you only see the way by making the way.

So just hold that in front of your head so that people can see that. There you go. All right. So I'll read it out and then I'll give you the prompts for it. You will only see the way by making the way. There are no more well-marked trails to travel anymore. All institutions, organizations, and establishments are in a state of creative destruction. The safe route or the right way to build your life, your resume, your business is over and done. If you've received this card, it's time for you now to walk the pathless path, leading with love, rejoice. What a time and space to be alive, taking part in nudging forward the next era of evolving human consciousness. You volunteered to be a torchbearer, leaving guideposts for others as you move ahead with joy as your GPS. So you can only see the way by making the way. And then there's a cosmic catalyst, which is a prompt. So it says, what did I volunteer for down here in service of evolving myself and the world? So a little journal prompt for everyone was what did I volunteer for down here in service of evolving myself and the world?

There you go.

That's the question. All right. Something to think about. Awesome brother. Well, I appreciate you being a guest on our show today. And as we wrap up today, do you have any closing comments for our audience?

Yeah, I think the only thing I would say is have some fun with it. Whatever you're creating with your experience, I think we can get really wrapped up in the stress of how many people are there? How many units am I selling? All that stuff. And, yes, you want to pay attention to that, but honestly, make sure that you're also having some fun and because your audience is going to appreciate that. You're going to appreciate it. The team's going to appreciate it. I mean, we used to do stuff just to entertain me or entertain our team, but like the pranks that we'd pull on the speakers or whatever. So I remember one speaker because on the ground, we'd have a lot of first time speakers and she'd probably want to kill me, but she was super petrified to speak. I'm like, oh, don't worry. It'll be fine. It's 400 people or whatever it is. And I'm like, it'll be fine. So like 30 seconds into her speech, the lights go out, which is on purpose. Then we have a spotlight on one of our Maverick members who's in a Speedo, which is a story for another time. And there's that song that is like, it's like wiggle, wiggle, wiggle. Then she's like, oh my God, because she knows the guy. She's like, oh, this guy. Then it's like the spotlight goes to someone else who's in the Speedo. And he's like, wiggle, wiggle, wiggle. And then like, there's literally an entire flash mob that comes in and gets in there. It's all sorts of stuff that we're just like messing around with her. Imagine this is his first time speaking, like this massive thing. And then as just as quickly, everyone disperses and she's like, what the hell just happened?

So for me, that was hilarious and for the audience. So have some fun with it and enjoy, but it also adds to everything.

That's one heck of a pattern in her out there. Did she ever give him, did she end up giving her speech or just gave her speech?

She was completely befuddled for a little while. She wanted to kill me.

Thanks so much, man. Have fun with it. That's my takeaway here. Especially from a sales perspective, I've worked with a lot of clients and it's important to know your numbers, know the metrics and have that. And energetically, like when you're having fun, things just tend to work out much better. Thanks again, brother, for being a great guest on our show. I appreciate you so much. And with that being said, we'll go ahead and call it a wrap.