In this episode, we chat with Josh Klemons, digital storyteller and founder of Reverb Communications. Josh shares how his two podcasts - "Hello Merge Tag" and "Step Up Your Social" - enhance his business strategy and content ecosystem.

Josh explains his practical approach to podcasting, keeping "Step Up Your Social" episodes under 10 minutes and strategically repurposing content for SEO. He discusses how podcasting has opened doors to valuable connections, and shares his philosophy of being "known well rather than well known."

Whether you're considering starting a podcast or optimizing your existing one, Josh offers practical insights from someone who's built a successful business through content marketing.

Links Mentioned:

joshklemons.com/content

stepupyoursocial.com

hellomergetag.com

For me it's much more about, continuing to

have conversations with people that I admire and respect

and that I wanna get to know.

Some folks are an easy Yes.

And some folks, I chase them and , they either

ignore me or say no and.

That's fine.

It is what it is.

If you're never getting a no, then you're not

trying hard enough.

And how can podcasting become a powerful

tool for growing your brand, engaging your audience, and

amplifying your message?

I'm Sadaf Beynon, and this is Podjunction podcast where

we explore how entrepreneurs, CEOs, and business leaders

use podcasting to grow their brands, build authority, and

connect with their audience.

Today's guest knows all about using storytelling to

create real impact online.

So meet Josh Klemons, a digital storyteller and

strategist and founder of revver com communications.

He helps brands and campaigns tell their stories online.

Josh also hosts two podcasts.

Hello Merge Tag where social media and politics intersect.

And Step Up Your Social, a podcast about digital marketing

and social media strategy.

Josh, welcome to the show.

Thanks

so much for having me.

Excited to talk podcasts with you.

Awesome.

It's been a while.

I know we've been planning this for a bit.

Yeah, you caught me during my busy season.

'cause I work, uh, a lot of my work is in politics and, um,

so we, hence hello merge tag.

Um, and I think y'all first reached out and I was like in

the thick of it and then yeah.

As soon as things quieted down, we got to schedule something.

So Yeah.

Excited to be here.

So Josh, you have built a career around helping

people engage, influence, and grow through digital content.

I'm really curious to know how your podcasts Hello Merge tag

and Step Up social fit into the overall business strategy at

Rev at Rever Communications.

So wondering if you could share the story behind your podcast.

And how, um, and the role they play in your work.

Yeah, absolutely.

So I'm a huge podcast nerd.

I love podcasts.

I've been listening to 'em for years and a while back

I decided, um, that I, I saw a purpose for me to start

my fir me my first podcast.

Step Up Your Social, step Up Your Social.

All the episodes are short, 10 minutes or less.

They provide quick, actionable tips to take your digital

marketing to the next level.

I intend, although in the world of digital marketing intention

is, is irrelevant, I intend to make them all evergreen.

Um, but that's just not always possible.

So there are some that are not as relevant today, but

my goal there was to create less about like an ongoing

community than to create like a backlog of content that people

like that answer questions.

So I do a ton of public speaking.

I work with a ton of clients as a consultant.

And I found that I was regularly teaching people the same thing

over and over, which is great.

I mean, that's part of what I do.

Um, and so I just found that like there was an easy way

for me to like put those into, you know, writing slash

podcast format so that folks can like learn with me and

then go and like, dig deeper.

So I, it's a really nice back like.

When I go do a public speaking gig, I will regularly

be able to say, I have a whole episode on this, if

you'd like to learn more.

You know, so it's like, I only have an hour with you and

we're spending five minutes on this topic, but I went

deeper in this episode and so I, I, I'm regularly able

to refer back to Step Up Your Social, and that was really

my intention for creating it.

I don't create those on any kind of schedule.

Um, I, I sometimes I'll do a bunch in a, you know, a couple

months and then I kind of won't do any for a while, just

depending on how busy I am.

But they're a really nice way for me to sort of dig in.

And some of them are kind of like fun, like I did one

about seven times the airlines blew it, and what we can

learn from their mistakes.

And then some of them are much more practical,

like understanding the three different types of

audiences available to you in Facebook advertising.

So, you know, different kind of ways to think about it.

And again, I, I really created that as a way to just like

help the people I was already working with, learn more and

obviously reach new audiences.

But I was much more focused on the folks I was already working

with to like be able to dig in.

The second podcast was specific to politics and social media.

So I work in politics.

I mentioned about two thirds of my work is in the

progressive political space.

I work with candidates, campaigns, brands, all

kinds of orgs to um.

To move the needle online.

And there are podcasts focused on politics, a lot of them.

And there are podcasts focused on social media, a lot of them.

But there, there weren't a lot.

Uh, it's, I don't know that there were none, but there

certainly weren't many that were really focused on the

intersection of those two.

And so my, that podcast, um, is.

Almost always, not exclusive, but almost always conversations

with people in the field.

So I've sat down with Congress people and state senators

and state assembly people, but also like Dan Pfeiffer

from Pod Save America and, um, influencers online.

I just recently sat down with a guy who gets 3 billion views

a year across his channels.

Wow.

To talk about what, how he approaches the internet,

um, and really just trying to help folks like.

Think differently about that intersection of social

and politics and yeah.

So that, that project came about maybe a year and a half

ago, and I've been having a, it's a ton of work, which I'm

sure you know all about and I'm sure your listeners do as well,

but I've been having a ton of fun with that, getting to meet

really cool people, have really interesting conversations and,

uh, yeah, it's, it's been a really gratifying, um, process.

A lot of work, but a lot of fun.

So.

Awesome.

Um, I wanna ask you first about you, what you were saying about

Step Up social, about your 10 minute topical types of mm-hmm.

Um, episodes.

How do you choose those?

How do you choose the topics?

Yeah, so every episode is 10 minutes or less.

That sort of my guarantee.

'cause a lot of folks, I actually wanted to call it

Flash social, but that name just like wasn't available readily.

Um, but that was the idea was like, I listen to a lot

of podcasts and a lot of them are long, but sometimes

it's nice to just have like.

A quick thing you can like listen to on a walk or you know,

when you're on a quick drive.

And so that was the intention.

And the majority of those episodes, not all, but

the majority came directly from things that I was

already talking about with clients or public speaking.

So I was regularly talking about like the difference

between Facebook, I. Audiences for advertising, you know,

customs, lookalike, and save.

I've explained the difference between those three things

maybe a million times in my life and I'm happy to do it.

I could do it right now, no question.

But I want you to go deeper in a way that like I don't have

time necessarily in like a presentation where I'm covering

all of Facebook advertising.

So using it as a way where folks can like go back and

like, listen, like, oh, and again, my intention for

those is to be evergreen.

Like I want those to all be relevant forever.

But then Twitter goes and like removes its analytic tools

unless you're paying Facebook kills off pages to watch.

So it's like, it is what it is.

Mm-hmm.

Uh, they're not always going to be evergreen just because

the world of digital marketing changes so readily, but

that is my intention with those episodes is to make

sure that like you could go dig through all of those

episodes today and enjoy them.

Um, yeah, I just did one about like, what's blue sky and

should your brand be on it?

You know, it's like mm-hmm.

So there's not one answer.

It's usually like I have.

A lot of times it's like, I'm, I'm an avid blogger and

I think regularly, like I have a blog idea, and if I

think it'll make more sense in an audio format, it might

become an episode of Step Up.

Um, I don't know if this is something you wanna talk

about, but I have a very specific, um, strategy I use

for SEO purposes with Okay.

Every, I'll just spell it out simply and then we can

talk about it if you want.

Yeah.

Every one of my, um, podcast episodes becomes

a standalone blog post.

Everyone across both podcasts, but then I also have standalone

landing pages for both, um

Oh wow.

Blog

posts and they all link to each other.

So if you go to my website, you can see under content

that I have two podcasts and a whole separate standalone

newsletter separate from my, like traditional, you

know, my personal newsletter.

Um, that's focused only on free digital tools.

Everything is standalone.

Like you have to want to opt into each of those things.

But I use them as a way like.

I blog regularly and a huge part of my blogging strategy

essentially over the years has become, every time I release a

new podcast episode, I drop a blog and we step up your social.

I have full transcripts, which has been invaluable

for, um, SEO, like it's helped by SEO tremendously

with Hello Merge tag.

I'm not doing full transcripts, but I'm having back links and

folks are sharing it, so you know, like both of them are good

for seo, which I assume a lot of your audience cares about, and

happy to talk more about that.

So, yeah, carry on.

That's,

uh, yeah.

So essentially every time I create an episode, I create

a standalone blog post, but then that links to like,

listen to all episodes at step up your social.com

or hello merge tag.com.

Um, and then if you go to either of those, you can find

a full list of every episode.

So again, the whole thing's like a big circle.

It takes you from one to the other and back.

Um, and I'm a big advocate that the easier it is

for people to navigate your website, the better.

Mm-hmm.

And I spend a lot of time thinking about that.

Um, obviously you can also listen to both podcasts.

Any place you stream.

But if you're looking for, you know, every episode, um, I

have 'em laid out, very easy to find at Step Up Your social.com

and hello merch tag.com.

Is that something that evolved or did you do

that right from the get go?

Right from the get go?

Yeah.

Is that right?

I was, I've been blogging for 10 years and podcasting

for maybe three or four.

Okay.

Um, it was just very natural when I was trying to think

about how to organize this all and make it easy

for like the listener.

I didn't want them to have to like search.

Um, and if you just have a landing page, which I think

a lot of folks do mm-hmm.

Especially if it's just like one piece of their larger strategy.

You don't get any of the key words in there.

Like, it's very hard to like, think about,

like, to think about more than just listing them.

So it's a ton of extra work.

Like I, yeah, like for me, creating even the 10 minute

episodes is a ton of work because I have to create the,

I create transcripts for those.

'cause I find just talking, I, I'm very comfortable just

talking, but when it's just me on, on the audio, like

I want it to be perfect.

So I, I typically write those out.

Record them, then create the blog post.

It's like a whole process with Hello Merge tag.

Also, I summarize them.

I try to like do takeaways what we covered.

So, but I just found that it was a much easier way

for me to think about how to give like the summation.

And I really like having the transcripts when possible,

um, for a DA compliance, but also for SEO purposes.

Yeah.

But with hello Merge tag, I'm, I'm not doing that.

Um, I'm giving some takeaways and letting

folks dive in if they want.

Yeah, it's, I mean, I, you're re

you're repurposing the content as well, isn't it?

Which is, which is exactly great.

So

like the one podcast episode also becomes a

blog post, also becomes social content, uh, and whatnot.

Have you had any, any customers come

to you through your, um, podcast or your blogs?

I think that,

so I do a lot of blogging.

I create a lot of videos like I, I TikTok daily,

um, and then, um, create tons of social content.

I don't know that I've ever gotten a new client from

Step Up Your Social, but I know that I've had clients

come back to me and like.

I think I have built my entire business on the back of content.

I'm a huge content marketer.

Right, okay.

I was content marketing before I knew that phrase, like I got

into the business and I started blogging and then I started

doing social and then, you know, it's just like anything I could

do to add value to the world, I'm like a huge advocate that

like businesses that add value.

Succeed.

And I was just doing that before I even had business.

Like I didn't have, I mean, this is 10 years ago.

Yeah.

But I didn't have any clients, but I was just

putting content into the world and like absolutely.

Without question.

Content has brought me a ton of my clients, but like, I'm not

creating it for the clients, but it, it helps, you know?

Yeah.

Like it, it sort of works together.

Um.

So I don't know that I've ever had somebody be like, I just

listen to step up your social and now I wanna hire you.

Mm-hmm.

But I've definitely been able to keep the relationships going.

Yeah.

So like, I'll go to a public speaking gig and I'll tell

people to go check it out, and I could see a big jump.

Like somebody went and listened to four or five

episodes and then they joined my mailing list.

And then, so you never know.

Like it, you know, I, I do track like how I find clients.

But sometimes you don't really know, you know?

Yeah.

Somebody writes you, 'cause they're like, I found you on

Google, but like, not really.

They found me on Google because they had like come to

my website five times in the last three months and then

they Googled, you know, social media expert or whatever and

Google was like, you, I have good SEO, but also like Google

remembers that you've checked out my website and like, yeah,

spent 20 minutes listening to two podcast episodes.

So I think that there's like, it's hard sometimes to quantify

the benefits of putting content in the world, but I can say

definitively, I built my entire business on the back of it.

That's great.

So Josh, how would you say your podcasts compare to

your other content formats?

So your social media, your blogs, your videos.

So I am a big fan, uh, big advocate.

That content should fit the platform.

Mm-hmm.

So I have, I am active on at least half a

dozen social platforms.

I have this newsletter called Free Digital Tools.

I have two podcasts.

I blog, I do a ton of stuff, but like, not

everything fits everywhere.

And you know, it's, if you're trying to cram it

in, it's not gonna work and people are gonna feel that.

So like on TikTok, I am regularly posting political

content and like that stuff doesn't make it anywhere on

my website for the most part.

I mean bits and pieces, but very little.

And then, you know, again, I like sometimes I'll have

a blog post and realize, you know what, this could be a

good podcast episode and I'll recreate it as a podcast.

But more often than not, it's like one or the other.

And then I've course I repurpose.

So like I mentioned, every podcast episode becomes a blog,

but not every blog becomes a podcast episode for sure.

Have you seen your podcasts open doors to

collaborating or collaborations that you didn't expect?

Hello?

Merch Tag has helped me connect with a whole bunch of people

that I would, who I knew, but they didn't know me or,

you know, like, um, I. Hello.

Metech has absolutely made it easier for me to connect with

people in my space that I'm excited to be connected with.

Let's put it that way.

Uh, I've gotten to meet some really cool people through it.

I've gotten to deeper my relationships with

people I already knew.

Um, you know, like for example, just recently,

there's a guy whose content I read all the time and he

wrote a really interesting piece and I reached out and

invited him on the podcast to continue the conversation.

He said yes, and so I got to like, I, I got to read a thing

on the internet that I liked and then host the guy who wrote it

to continue the conversation.

That's a pretty special thing to do, and like.

You know, I'm not unique in that sense, but podcasts are

pretty unique in that sense.

Um, you know, it's, you know, Hey, will you write

a guest blog post for me?

Is not gonna get the same kind of response as, Hey,

will you come on my podcast?

So, you know, it's a really cool way that I got to open a door

to like connect with somebody and, you know, it's good for

him 'cause he got an opportunity to like think through

what he was writing about.

But it's good for me 'cause I get to like, be part of

that conversation and I learn from 'em and, you

know, um, get to share that, uh, with my audience.

That's awesome, Josh.

It's clear that your podcasts play a big role in your

broader strategy for verbal communications, but as with

anything worth its time, it comes with its own set

of challenges and hurdles.

So I'm interested to know what that was like for you when you

were launching your podcast, especially the step up one.

'cause that was your first one, wasn't it?

Yeah.

So step Up your social, um.

You know, the episodes are short.

I'm recording it on stuff I already have, you

know, I was recording it right into GarageBand.

Uh, I bought a good mic, but other than that, you

know, like there wasn't a huge financial investment.

But there was a lot of learning.

How do I host this thing?

How do I get it online?

But a huge part of my job, um, as a digital marketing

consultant is staying ahead of the curve so that

I could teach my clients.

So I went out and I learned how to create a podcast,

in part because I wanted a podcast, and in part because

I wanted to be able to help clients create podcasts.

And since that time, I've helped several clients create podcasts,

you know, like, so it made me more valuable to my clients

because now I knew exactly.

I knew how to help somebody go out and do what I had done.

Um, whereas, you know, without my expertise, these

clients would've been, you know, stuck in Google.

Uh, I will say, um, I started in Google.

Uh, I found some really valuable Facebook communities that I was

able to learn from folks there.

Um, and then again, I listened to a lot of podcasts, but you

know, there's some things like, how do you host a podcast?

How do you actually get it on Apple?

You're not gonna learn that from listening to podcasts unless

it's a podcast about podcasting.

Um, but.

Those answers are out there, they've been

asked a million times.

Um, you just have to know how to find them.

Um, and a lot of this has been, you know, learning

as I go, as with everything I do in a, in a space

that's constantly changing.

I'm constantly learning as I go.

And that's true for podcasts.

Just like it's true for, you know, everything.

I mean, I'm, I'm literally doing things today that

didn't exist 10 years ago.

There was no such thing as TikTok when

I started my business.

Yeah.

Um, and now I post on it every day.

So, you know, it's just the question of like,

keeping up with the field.

I mean, exper experience speaks

volumes, doesn't it?

And you've been in the trenches, so as you said, it's easier

to then show others the ropes.

Yep, exactly.

Yeah.

Um, so what would you say were some of the biggest

hurdles in all of that?

For me, it's time.

If I had five more hours in the day, I would be podcasting

and blogging three, three to five times more often.

I love doing it, like genuinely.

I have a massive document of things that I would like

to create content around.

I just don't have that like as I'm sure many of your

listeners know, especially if they're like using podcasts as

a way to grow their business.

I'm constantly stuck between growing, you know, like working

on my clients and growing my own business, and this

is one of those like growing my business pieces that.

You know, it's, it's harder to do.

I will say it's easier for me to make time for Hello Merge tag,

because once I've scheduled the interview, it's gonna happen.

Whereas step Up your social.

I've had an idea for an episode of that that I

think is gonna be great.

It's been on the back burner for like two years.

I open the doc, I close it, you know, it's like I've

got it, I've got it charted.

But it's like, I just for context, and I'm sure there

are AI tools that would make some of this easier, but like.

I use AI tools, but like, I also not as, not

so much for podcasting.

Um, like it, you know, I have to write, I, I have

to know what I wanna say.

Like if I could just talk into the mic, but it, it's gotta be

under 10 minutes, so I gotta get to the heart of it and

I have to do it succinctly.

So I typically will write and edit the draft, record

it, which takes, well more than 10 minutes, you

know, you gotta like re recreate stuff and whatever.

Um.

Pull up the intro, the outro, all that, uh, then

drop it so that it's live.

Then, then I create a blog post.

Then I have to, and I need a graphic to do that.

Um, and then I share it on social.

So, you know, that whole process can easily be

three to four hours minimum for a 10 minute episode.

So it's worth noting with Hello Merch tag, where

I'm doing interviews.

I would say it's significantly more than three to four

hours because I have to connect with the guests.

I have to research to be prepared.

I like.

A huge part of what I'm doing is asking good questions, right?

Like, I am there to like be a good, uh, asker of questions.

Um, then I have to edit the episode down because there's

always at least something that has to come out.

Even even the best guest, you know, says something

and starts over or whatever.

Um, sometimes I have to edit them significantly.

Usually I have to edit them a little bit, uh,

then the blog post, then the social, the graphics.

So it's a huge process.

Um, and certainly I could outsource some of

that, but honestly, like.

I have a hard time outsourcing some of this because it's

such a. I'm sure I could find somebody that could edit

my episodes, but because of the political nature, it can

be hard to know what you're listening for if you're not

like immersed in this world.

So I have found it much more daunting to think

about outsourcing.

Um, I'm sure like if I went, if I hired a consultant and

said, how can I do this easier?

The first thing they would say is, don't

edit your own episodes.

But frankly, I don't trust anybody else to

do it at the moment.

Yeah.

Because mm-hmm.

They're hard conversations and I'm having like, in-depth

political conversations.

And if you're not like.

Paying attention to politics, you might not understand like,

oh, we should not have said that, or, oh, you definitely,

you know, need to leave that in even though maybe he didn't

say it as perfectly as he might have or, you know, whatnot.

Yeah, that makes a lot of sense

with the other ones.

Um, the step up socials, do you batch record those?

Uh, no.

No,

no, I typically, I've, I've thought about it.

I've been like, oh, I'm gonna do five this month and, or this

week, and then, but I just, um, it's enough time to do one.

Yeah.

Like, it, it's not easier for me to do two together

than it is for me to do one and then just do it again.

Yeah.

Um, I have lots of ideas and when I have time, I just try

to pull out, you know, pull out the script and write it.

The hardest part is typically getting the script like

from my head onto paper so that I can like, get going.

Yeah.

Was there ever a time when you wanted to quit?

Was 'cause it was too much.

No, I love it.

I mean, uh, but again, with Step Up Your social and frankly

with both of them, I'm not on a schedule for either.

Um, which makes it a lot easier.

Like I work in politics and last the, you know, four months

heading into November last year was I was drowning in work.

And you can tell, you can go listen check on my podcast list.

I made very few.

And since November I have made like.

10 episodes, you know, like, like now that I have time, I'm

drowning in 'em in a good way.

Like I'm loving it.

But, you know, so like the fact that I, I never committed

to doing every Thursday and nobody's expecting that.

So it makes it a lot easier.

I absolutely think I would grow faster if I committed

to doing every Thursday, but it's just not, it's not my

goal and it's not my process.

Um, I would need to change, my business would've to change

dramatically for me to like, commit to doing these weekly.

Um, and my audience.

You know, it's just not the kind of audience

I'm building right now.

Um, that could change in the future.

And again, I'm, most of the podcasts I listen

to publish regularly.

Mine doesn't, and it, it just, it is what it is for me.

It's much more about adding value into the world than

like creating a schedule.

I. You know what I mean?

So like there's no reason to quit 'cause I could take

six months off if I need to.

Yeah.

Which is, which is nice that that freedom.

Absolutely.

Like I hadn't done a Step Up Your social episode in quite

some time before My most recent one, which I did in

January about Blue Sky and like, but I still promote it.

But I have a podcast 'cause it's still out there.

And again, those episodes are evergreen and ready to go.

It's not like we're talking about an episode

of television that was.

Six months old, like, which I listen to podcasts like that.

I say that with love, not anything else.

Um, but you know, it's just different.

Like they're evergreen.

Like you can listen to it forever.

Yeah.

No, that's cool.

Josh.

Um, looking ahead, where do you see your podcast going

in the next year or so?

Yeah, it's a good question.

I just had some pretty big jumps, I think

for Hello Merge tag.

I've had a couple really interesting guests and I got

like, I, I had like a couple big things happen on the

podcast as far as like just pulling folks in and like having

some bigger conversations.

Um.

I don't know.

Uh, again, it would be like me saying like, where's my

blogging gonna be in a year?

I don't know.

Just more of it.

Like, I don't think about, again, there are plenty

of people out there who are trying to make a

living as a podcast host.

I am not one of those people.

Like, um, I do have a sponsor for one of my

podcasts that came to me.

I wasn't seeking it, but it worked out.

It was a great fit, or I would've said no.

Um, but for me it's much more about, you know, continuing to

have conversations with people that I admire and respect

and that I wanna get to know.

Uh, and also like bringing folks.

That live in my world at that intersection of social media

and politics, um, behind the door and like, you know, like

I'm getting smarter and the listeners are getting smarter

at the same time because the guests are like, I'm finding

guests that are just so knowledgeable and so smart.

Um, which is also a challenge, you know, like those folks

are also very busy and it can be hard, you know,

some folks are an easy Yes.

And some folks, I chase them and you know, they either

ignore me or say no and.

That's fine.

It is what it is.

Like if you're, if you're never getting a no, then

you're not trying hard enough.

You know, like, like I could easily get like, you know,

there are a lot of people that I would love to have

and I track all my guests.

Um, and I have a whole lot of people that have just like

either ignored me or said no, but I've had some amazing

guests on and I've got some more lined up and, you know,

excited to see where it goes.

But yeah, I've never really thought about my business

as far as like, what's it gonna look like in a year?

'cause I'm just kind of like.

I just keep going and it just keeps working and having fun

with it in the, in the process.

Yeah.

Why,

why fix something that isn't broken, right.

Exactly.

Exactly.

Yeah.

And I, I think also, even though you're not trying to, um.

You know, you said, I'm not trying to make money off of

being a host, but it's clear that your pod, your podcasts

are a real powerful marketing tool for your business.

Absolutely.

I've had leads come in through it and I've grown my, like, more

people know who I am because of this podcast, which is not

why I started per se, but I mean, you know, it's nice.

Um, I've been able to, you know, yeah, there's a lot

of more people in my space, uh, who are aware of me.

So Cool.

Um.

For me, it was like, I just like, I wish somebody else was

having these conversations.

I would've just been listening, but they weren't.

So I was like, fine, I'll do it.

Yeah.

So Josh, um, you said about people in your space.

What advice would you give to someone in your

space that was thinking about launching a podcast?

Well, in my space, particularly, like I'm

talking like that intersection of social and digital or of

politics and social, you know, don't launch it, just come

on mine, uh, at this point.

But no, uh, to those listening out there who

are like on the fence, um, podcasts are a lot of work.

Like anybody who says otherwise hasn't really done this, like,

you know, like you're hosting a podcast like the, you have to

coordinate with the guests, you have to prepare for the guests.

You have to like, then take the epi, you have to

do the actual interview.

You have to.

But like there's a ton of value to be had because

you're growing your network and like folks are, you know,

if you've got listeners even not, you don't need, you don't

need, um, Sean Puri from, um, my First Million, he says,

don't try to be well known.

Try to be known well, and I think, you know, my

podcast, I'm not trying to be Pod Save America.

I'm not trying to have 10 million listeners.

That wouldn't make sense for what I'm doing.

I'd much rather have like a small audience

of people that are like really interested in that.

Intersection than like some like mass.

Like maybe one day I'll try to create a podcast

that has like mass appeal.

That's not what hello merge tag is.

It was never my intention.

Uh, I'm much more interested in having a niche conversation,

like for my field and for that it's been great.

So I would say to your listeners who are considering

starting a podcast, ask yourself, is your goal to

have 3 million listeners?

It's like, hell yeah.

Do it.

But like.

Get ready.

It's a, it's a frick.

It's like saying you wanna be famous on the

internet, you wanna have a huge YouTube channel.

Like anything, it's fricking hard.

It's, and not everybody's gonna be able to do it, but

anybody can become an expert in a niche like anybody.

Uh, it's still hard, it's still a ton of work, but

there's a lot of value there.

Uh, even if, you know, you know, your aunt's never heard

you in your, in their iTunes charts or whatever, like,

you're not gonna be like world famous going like, niching down.

Uh, but you don't need to be world famous to be successful.

That's for sure.

Yeah.

Yeah.

I love what you said.

Try to be known Well, rather than well known.

That's great.

That's

Shahan Puri from My First Million.

He talks about that a lot.

Um, I, that's a podcast I listen to often.

Him and Sam Par.

Okay.

Talk about like kind of business in a fun way, if you will.

Yeah.

And he said that a few times and it really resonated with me.

Um, people are trying to be well known, like.

You can do dumb things to get well known.

Like that doesn't help you in the, you know, like you

could go run around and be a jerk on the internet and

people will know who you are.

Yeah.

You wanna be known.

Well, you want people to think of you first when they

see an opportunity or when they like think of like,

oh, I have a cool idea.

This would be great for Josh.

And I have stuff like that happen to me all the time.

And I also.

I pass it along constantly.

Like somebody comes to me with something, I'm not the

right person, or somebody has an idea, how do I do this?

I'm like, oh, I got somebody for you.

You know, because I'm constantly like building

connections with new people.

And I've gotten to make like a lot of like

really cool connections through this podcast.

But also in, I'm also very active in a bunch of Facebook

groups that have done that and Slack communities.

Um, you know, there's, there's, there's more than

one way to build a network on the internet, Lord knows.

Um.

I'm, I'm involved in a lot of them and, uh, hello.

Merch tag is one of them.

That's awesome.

Yeah.

I love it.

Thank you, Josh.

It's been really fun digging into how you use podcasting, the

medium to grow your business.

Yeah, it's been fun and if folks wanna find

them, obviously you can find 'em wherever you listen to

podcast, but if you go to joshklemons.com/content, um,

you can find, um, both, uh, my name is Josh k Lemons, like the

fruit, joshklemons.com/content.

Um, you can find both my podcasts with.

Everyone listed.

Uh, I also have a, I mentioned it earlier, I have a newsletter

called Free Digital Tools.

Every two weeks I share two free digital tools.

That's it, like every two weeks.

Two free digital tools in your inbox.

Nothing else.

Um, I blog regularly.

I have a bunch of free tools you can download or use on

my website, and, and then I'm obviously very active in a

lot of social, uh, channels.

All of that can be found at joshklemons.com/content.

And folks should absolutely connect with me.

I love talking about this stuff.

I never get, like, you, you'll run out of questions

before I run out of patience to answer them.

I love this stuff.

I do it all the time.

Um, I, I just, I love digital marketing and I love the power

of the internet to do good.

There's a lot of people using the internet to do bad.

Uh, and I am very much trying to empower those, trying

to do good in the world.

Um.

To, uh, you can see it set up that I have a sign behind me it

says, let's win the internet.

That's like, my whole thing is like, let's win the internet.

Let's find ways to connect with your audience.

Let's find ways to put cool things out into the world.

So yeah, connect with me anytime y'all, and, uh, always happy

to, to nerd out with you about podcasts or anything else

digital marketing related.

Awesome.

That's perfect.

And for those tuning in, you'll find all the links and

details in the description.

Josh, thanks again so much for joining me today and sharing

your podcasting journey with us.

Yeah, thanks for having me.

And to everyone else listening,

if today's conversation has got you thinking about

how podcasting could help you grow your business, I

would love to talk to you.

So please feel free to reach out to me as well,

and from Josh and me.

Thanks for listening.

I'll see you next time.