006 Tami Wloch - Stop the Scroll: How to Stand Out in a Saturated Digital Landscape

Tami Wloch is a serial founder and business owner who currently serves as the Social Media Director at SC Marketing Inc., a marketing firm dedicated to assisting businesses in achieving their optimal sales by clearly defining their target market and creating powerful marketing messages that reach the right audience.

Today, Jeff and Tami engage in a rich discussion on how the marketing landscape has been forever changed by the emergence of social and digital. Tami shares tips and best practices for Search Engine Optimization (SEO), targeting customers via LinkedIn, and building a successful Marketing Plan.

Episode Sponsor

Champion Leadership Group – https://championleadership.com/

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Key Takeaways

01:25 – Jeff Mains introduces today’s guest, Tami Wloch who joins the show to discuss how social and digital has changed the marketing landscape for technology companies

11:55 – Tips and best practices for digital targeting and Search Engine Optimization (SEO)

20:47 – How B2B SaaS founders can target well on other platforms

24:27 – Jeff takes a moment to thank today’s sponsor, Champion Leadership Group

24:58 – The evolution of recruiting and the power of a fantastic graphic

37:21 – Building a successful Marketing Plan and why consistency is key

44:19 – Jeff thanks Tami for joining the show and lets listeners know where to follow her and learn more about SC Marketing Inc.

45:14 – Jeff and Tami share an exciting giveaway for listeners, The Social Audit

Tweetable Quotes

“Now you do have to put dollars behind what you’re doing. But the good news is that, if you learn what you’re doing, you can have amazing results for a very small amount of money.” (04:58) (Tami)

“Clients, especially prospective new customers, need to see your name in a lot of different places. Right now, we’re seeing stats that are saying before somebody does business with your company, they’re gonna want to find you eight to ten times out in the world.” (07:36) (Tami)

“If you’re just plugging thousands of dollars in there every month and you’re not seeing anything after six months, that’s when you really have to step back and say, ‘We’ve been trying to hit all these people, but if we narrow it down and just hit these people who are gonna spend money right away’, that’s the best place to start. Then you branch out.” (10:49) (Tami)

“As far as being an advertiser and also a business owner, it’s never been a better time to be able to reach your exact client.” (20:02) (Tami)

“Always look for a bright light photo that you can put up that talks directly to your customers.” (33:23) (Tami)