How do you get your paid ads to start reeling in results that measure up? The key is experimentation. Like every part of the scientific process, there are steps, methods, and guidelines for ad experimentation, and that’s what we delve into on this episode of Demand Gen U.
Mark Huber, Head of Brand & Product Marketing is joined by Silvio Perez, Head of Performance Marketing at Metadata to explore the ins and outs of experimenting with paid ads.
We explore the common mistakes people make with experimentation, how to start testing ads, different outcomes to look out for, and some insights into ads testing well with Metadata customers.
Watch the full episode to learn how to make the most of your paid ad experiments.
What common mistakes people make when testing ads
Steps to take when experimenting with paid ads
Five core outcomes for paid advertising
00:00 - 00:54 Intro
00:55 - 03:37 Why it’s vital to keep experimentation simple
03:38 - 05:40 The importance of attaching an outcome to your goals
05:41 - 09:26 Why capturing demand should be your first outcome
09:27 - 12:42 When to start creating demand
12:43 - 14:16 How to align your budget with your outcomes
14:17 - 18:09 Why isolating variables is the focal point of experimentation
18:10 - 22:01 How to actually test your ads
22:02 - 23:40 The rule of thumb when testing ad variations
23:41 - 28:19 Gated vs ungated content
28:20 - 29:35 How to approach different types of ad experiments
29:36 - 33:23 What Silvio is experimenting on with metadata customers
33:24 - 36:02 Silvio’s inspiration for new experimentation ideas