In this episode, Bill shares an inspiring personal story about overcoming business failure and finding clarity through a profound realization about the power of "why."

The idea of jewelry can sometimes be wasted on men, right? But a chance encounter with a customer at his wife's business helped Bill reframe his perspective on business, family, and purpose by finding the why.

Inspiration can be found in unexpected places, and connecting your personal "why" to your business goals can drive success and sometimes, stepping back can be the most powerful move forward.

This story is packed with valuable lessons for entrepreneurs, leaders, and anyone seeking purpose in their work.

Keep scaling.

Mentioned in this episode:

PhD Research on CEOs

Quick favor: I'm in the middle of my doctoral research, and I need CEOs Here's the question: is there a point where working more hours actually indicates a worse leader? Nobody has measured it. I'm measuring it. If you're a CEO or president with at least ten people in the business and three direct reports, it takes just a few minutes. And Your team answers a few anonymous questions. What you get back is a report comparing how you rate yourself to how your team rates you. That gap is usually the interesting part. ScalingCoach.com/study