In this episode, Bill shares an inspiring personal story about overcoming business failure and finding clarity through a profound realization about the power of "why."

The idea of jewelry can sometimes be wasted on men, right? But a chance encounter with a customer at his wife's business helped Bill reframe his perspective on business, family, and purpose by finding the why.

Inspiration can be found in unexpected places, and connecting your personal "why" to your business goals can drive success and sometimes, stepping back can be the most powerful move forward.

This story is packed with valuable lessons for entrepreneurs, leaders, and anyone seeking purpose in their work.

Keep scaling.