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Twitter as a PR Tool
26th May 2022 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:28:15

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Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world!

Twitter is a powerful PR war room platform and crises are won and lost there.

In today’s show I’m exploring the role of Twitter for your PR strategy and as a former journalist this is a specialist topic for me.

Coming up in this episode:

  • Let’s talk about the Twitter Takeover by Elon Musk
  • What is Twitter influence?
  • How can Twitter support your PR efforts?
  • I speak to Inspector Antoinette Cunningham, General Secretary of the Association of Garda Sergeants and Inspectors about the role of Twitter in her position as head of an representative organisation


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.