What if the reason your plans keep falling apart isn’t because you’re undisciplined—but because your systems aren’t supporting you?
In this episode, we’re talking about the piece of annual planning that almost everyone skips: setting up the conditions for success. We’ve all been taught to plan harder, try harder, and rely on willpower to carry us through the year—but that approach is exactly what leads to burnout.
This conversation is about designing your business in a way that actually holds you—mentally, emotionally, and practically—so you’re not white-knuckling your way through every goal.
Links and resources:
- Listen to Planning Fallacies & Business Burnout: https://player.captivate.fm/episode/627e49be-e51a-46a8-a2dc-c61b67fa3b62/
- Listen to 3 Steps to a 2026 Business Plan That Creates Peace and Profit: https://player.captivate.fm/episode/2bf9e173-cb69-4b30-a069-37c8c516f93c/
- Rooted in Reality Planner: https://buy.stripe.com/eVqaEY0pC9v8cPl9F6d3i00
In this episode, we cover:
- 02:18 Why discipline isn’t the answer (and what actually works instead)
- 03:23 What building systems looks like with an ADHD brain
- 04:32 How we use simple systems to make work easier—not heavier
- 05:18 Spotting the friction that keeps slowing you down
- 05:59 Reframing systems as real self-care, not just productivity
- 07:32 How this shows up in real life and real businesses
- 11:02 Designing a weekly rhythm that actually supports you
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>
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