Podcast Marketing: Learn 10 Ways to Repurpose Your Podcat Content and Grow Your Business, Brand, and Social Media Following.

Join My Launch Your Podcast Masterclass

Check out my limited-time special for the holiday season for my "Launch Your Podcast" Masterclass and get ready to share your message and voice with the world in 2022.

SUBSCRIBE TO MY OTHER PODCAST (MESMERIZING MARKETING™)

Visit the podcast website to check out all the episodes

Subscribe to the Mesmerizing Marketing™ on Apple Podcasts or Spotify

Connect with Dimple

Visit my website to learn about my upcoming "Launch Your Podcast" Masterclass and other events.

Need help with launching or growing your podcast? Request a Free 15 minute consultation, email me at: dimple@mesmerizingmarketing.com

Follow me on Instagram, My Handle is @shewearsstilettos

Follow Dimple on Clubhouse

Follow Dimple Mesmerizing Marketing™ Club on Clubhouse

Email: dimple@mesmerizingmarketing.com (Email me to request a marketing consultation or podcast guest requests)

Resources for Launching Your Podcast and Live Show

Join my next Launch Your Podcast 1-Day Masterclass, visit this page. If you miss this class, email me to find out when the next one is: Email: dimple@mesmerizingmarketing.com

For a recording studio for both audio and video or just audio, I love Riverside.FM.

For a hosting platform, I love Captivate.FM, has great analytics and includes a modern-looking website, and has amazing marketing tools.

For editing your platform, Descript.com is amazing. You can add your intro/outro and edit out filler words. It even allows you to easily edit your videos.

For live-streaming to multiple platforms, use Restream.io

For note-taking and show notes transcriptions and so much more: Otter.ai

Hello Woofy AI-Powered Social Media Marketing Platform (Listen to episode 26 to learn more)

Listen to episode 10 and episode 33 to learn more about Otter.ai

Creating Beautiful Graphics for your podcast and podcast cover: Canva.com

You can download additional free resources here.

Need hosting for your WordPress website, check out Bluehost, they include SSL certificates in most of their hosting plans.

*Some of these links may be affiliate links*

Welcome to the podcast launch strategy podcast, where we take a deep dive into

the latest podcast, launch strategies and tactics to help you launch a

successful show and grow your podcast.

Hi, I'm temple dang.

I'm an online marketing expert podcast.

And the host of the mesmerizing marketing podcast.

I love helping others share their message globally to build

a profitable personal brand.

That is mesmerizing.

All right, let's get this podcast started.

Hello there.

I'm so excited for this episode and you guys should be too, because today

I'm going to talk about 10 ways to take your podcast, content and repurposed it.

Are you guys excited?

I know you are so all right.

Let's get started.

So number one.

It's the podcast itself.

That's a content machine.

So that is number one.

That's where you're going to start.

That's the hub, but let's talk about how we can take that content.

Cause that's already one way to get your content out.

There is through a podcast, right?

Let's say that you have a podcast and you also have a video component to it.

You can put it on YouTube and you can even live stream it.

So actually there's probably more than 10 ways.

There's even like 12.

But I'm super excited, so let's get down to it.

So when you have a podcast, people always ask me, oh, does it have to be.

Video, does it have to be audio?

Like, can it be only audio it's completely up to you, how you

want to structure your show?

And if you want to have that video component, I say

it's always good to record.

In video, and then you can always decide if you want to

use that video later or not.

Or even if you want to use snippets from it for quote cards or something

that was said, that was really impactful and you can repurpose that content.

So, if you are interviewing a guest, then make sure that you

do record video as well, because then you have double the content.

That's just a better way to maximize your time.

You know, if you decide you don't like the video, you don't have to use

it later, but at least you have it.

If you do want to use it, especially if you're interviewing someone that's,

somewhat of a celebrity and it was really hard to get them on your calendar.

I think you want to have that video component because that's going to

be good for later for repurposes.

Okay.

So you've got your podcast.

You can even take your podcast, you can have a video component to

it, and you can also live stream simultaneously to Facebook and to

Patrion and to other platforms.

And this way that allows you to get maximum exposure.

And if you're asking like, well, what can I use to live stream?

Well, even I use riverside.fm and I love Riverside for many reasons.

I'm not going to go into details here on this specific episode, but

you can listen to other episodes about that one, but riverside.fm

when you go into settings, it does have a feature where you can.

Livestream to platforms like, YouTube and others.

So you can just check that out and make sure you, that you update your

settings in your recording studio there.

Before you record an episode, also, you can check out stream

yard and you can also check out repurpose dot IO, which is amazing.

For repurposing content.

I will put those in the show notes for you guys.

If you guys want to check out the show notes, you can click and you

can go directly there and some of them have like free trial, so you can

take advantage of that from my link.

Okay.

So once you have a podcast, the great thing is you produce that particular

podcast episode one time, but the value that you can get from it, Tenfold, you

can take that one piece of content and you can repurpose it so many different ways.

So one of my favorite ways to repurpose a podcast is to put

it on a WordPress website.

When what's called a blog blogs, it can be a blog feed for your podcast,

and you do want to edit the notes.

You don't just want to take the show notes and slop them on there.

You want someone to listen to the entire episode?

Pick up like the key points, the key questions, the key responses to

those questions and really set it up.

Like you would write a blog article or a blog post for your website.

And the advantage of that is that there's major SEO when it comes to blog content.

I won't get into too much detail here because I can talk

about that for a whole hour.

But all I'm going to say is that.

Make sure that you're setting up your podcast title strategically.

Don't just use, oh, this is podcast episode 100 with guests.

So-and-so because unless your guest is a celebrity, no, one's

going to find that podcast episode.

People are not typing into Google.

Oh, I want to see a podcast episode that I don't even know about yet.

They're typing in questions.

And they're looking for answers to their questions.

So you want to make sure that your podcast episodes are in the form of a question.

Are a couple of specific, things that are going to be discussed on there?

All right.

So blog posts, the other thing that you can do is you can go live on Instagram.

And this one I love because you can.

Ask your guests that you interviewed to be on your show, and you can

say, Hey, Samantha, thank you so much for being a guest on my show,

by the way, in an effort to really promote, this episode and maximize it.

I love to get on there with, my guest and do a Instagram live.

Would you be available for 15 to 20 minutes on this date

for us to do that together?

And more than likely they're going to say, of course I am.

Absolutely because it's a win-win for both parties and this is why the audience that

is going to now know about your guest.

They didn't know about them before.

So that's an advantage to them because they're getting exposed to your audience

and then it's vice versa for you.

They don't know about your show.

But now they do, because they are a fan, they're a loyal fan of Samantha.

And because they're a loyal fan of Samantha, they want to hear

whatever Samantha has going on and whatever Samantha's got to say.

So they're going to tune in to listen to Samantha.

on that live stream, you guys are going to talk about the fact that

Samantha was on your podcast.

You're going to say the name of the podcast.

You're going to pin a link in the comments.

And then what you're going to do is you're going to invite people

to go and download it right then and there while they're listening.

And why is that important?

Because if you don't tell them to do it right then and there,

they're going to forget about it.

And then they're going to say, oh, what was the name of that podcast?

Oh, the live streams gone.

Oh, I don't remember.

You have to get people in the habit of taking action right away and immediately.

So that's one thing to keep in mind.

All right.

The fourth way that you can repurpose your content is Instagram reels and tick talks.

so you can take your podcast episode content, and you can

create an Instagram reel.

And I don't mean you have to ask your guests to be in it

or do anything complicated.

You are the star of the show.

You're the host.

So I want you to be in that Instagram real, and I want you.

Pick something really impactful that you learned from that episode that you

gained, that you think the audience needs to know about, or maybe there's

like three quick takeaways that you had.

I want you to talk about those takeaways and then, you know, using

green screen, you can show photo of your guest and you can say, oh,

this is who appeared on my show.

This is what they had to say.

Go and download the episode, go listen to it, go subscribe to my podcast.

try that that's going to help you get more downloads and more subscribers.

And you're also leveraging the power of repurposing your content, which is huge.

All right.

So the fifth way to repurpose your content is an ebook.

You can take your podcast episode and you can take the key takeaways from

it and you can turn it into an ebook and you can put that on your website

for free and Rincon repurpose it.

And now you can grow your email list.

And that's really important because you want to have your own list.

That is the only thing that you really own.

Keep in mind.

We don't hone the social media platforms.

Like as we know, Instagram has gone down more than once this year with Facebook

and you don't want to be in that panic.

When that happens, you want to have your own community for your fans and followers,

and you want to have your own email.

All right.

And if you guys are wondering, well, how do I create an ebook?

I'm going to put a couple of resources for you in the show notes.

There's a tool called designer, went to ours at the end that I absolutely love it.

Does all the work for you.

It makes it super easy.

All you have to do is customize your eBooks.

And of course, one of my favorites is Canva.

I have the pro plan because it does so much more.

It gives you so many more assets and photos and video clips that you can use.

And it also removes the background of photos.

You can get those really beautiful graphics that you see on website

headers, that people paid someone hundreds of dollars to create.

You can do that yourself so you can check out those resources as well.

All right.

So the next one, number six is creating PDF downloads.

So the difference between an ebook and PDF downloads as a PDF download

is just going to be a more condensed, shorter version of the content.

And.

Is something that can be many pages, right?

It could be 10 pages.

It could be five pages.

It could be 20 pages is up to you.

And a PDF is just literally a one page that you can, use just like I

mentioned, with the ebook, you can follow that same concept and strategy,

but you can grow your email list with.

Okay.

Number seven is Twitter.

And even though you might not be a big Twitter user, I encourage you to set

up a Twitter account and start using it because a lot of people do use

Twitter and it is a great platform.

To share your podcast episodes and take snippets of value

and repurpose that content.

And with that, I don't mean just hit the share button in your hosting account and

share that episode, actually create a custom image, a graphic that stands out

that grabs people's attention because

people are very visual they're going to react to a graphic better

than just like a little snippet that has the podcast player.

So keep that in mind.

Okay.

So we are on number nine and number nine is LinkedIn and Facebook.

I'm just going to combine them together because.

I just want to have 10 things.

So with LinkedIn, the beauty there is that.

There's a lot of different ways you can utilize it.

But one of the most recent things that's working really well on there for everyone

is something called a articles feature.

So you have the ability to write your own articles.

So what you can do is you can take that podcast episode and you can put

it into an article kind of like you would do for your WordPress blog.

But the only thing here that's really important.

Do not copy the exact same content you use somewhere else, because it

does have to be original content because Google does not like duplicate

content and you will get penalized.

So you want to create an original article from your podcast episode.

And the cool thing about that is the LinkedIn articles

are ranking super high on.

They ranking on page one.

So if you set up that article strategically, you can get

yourself to land on page one and more people will know about you.

And I encourage you to utilize that, to get more people to know about your show,

download your episodes and subscribe and become loyal fans and followers.

Because obviously you can mention the podcast in that article and

you can provide a link on where people can go and download and list.

All right.

Number 10 is gated content.

So I don't know if you guys have ever thought about gated content, Gated

content is very much similar to a membership platform or membership

site, but there's many different ways that you can utilize it.

So one way is if you want it to have gated content, even on apple podcasts,

they have something called subscriptions.

I will put a link in the show notes.

You can learn more about it, but there's a way where you can have gated content,

even if it's one particular podcast episode and you can charge for that.

you can get people to pay because maybe it's very high-level content that you

don't want to, give out for free.

And maybe it's content that's really very detailed and very strategic.

And maybe that's content that you don't want to share for free, but it's the

same kind of content you would share in your masterminds are your VIP days.

Well, You can put it behind gated content on subscriptions on apple podcasts are,

you can take a couple of your podcasts episodes and you can create a series and

you can put them in a membership site and you can charge something really small.

Like you can charge $5 or $7, like a one-time fee are, it can be $5 a month.

If you plan on, adding more content.

And you can charge more.

You can charge 97 if you want.

It doesn't matter.

That's up to you, but I'm just trying to get you guys to wrap your head around

the concept of doing that, of doing the gated content of doing paid of doing

stuff that's amino membership sites and just, re-purposing your content.

So I hope you guys really enjoyed these 10 ways on how you can take

your podcast and you can repurpose all your content and get more out of it.

And if you don't have a podcast and if you're thinking of launching your own

show, definitely reach out to me because I am also a podcast coach and I have a.

One day launch or podcast masterclass that we take you through the entire process

of launching your show from a to Z and you learn everything from equipment, from

technology, from hosting to creating the podcast cover to creating the content,

interviewing skills, to interview, format, everything you guys, we even talk about

protecting your content and intellectual property, and trademarks and all of that.

So, if you want to join my next launch, your podcast one day masterclass,

definitely go to the show notes.

And go check out when my next class is going to be, and I encourage you to

sign up because it is going to fill up.

And if you happen to be listening to this episode, the week of cyber

Monday, I do have a really sweet, special that I put together.

I might do only for that Monday are I might extend it a few days.

I don't know.

But you just have to click on the link and you'll see what's available

when you're listening to this.

And if you miss the upcoming podcast masterclass, we're going to

be doing this on an ongoing basis.

However, it's not like there's going to be one every month necessarily.

So, you do need to realize, there is a limited number of seats and you

want to sign up sooner the better, because the next one might not be

until six to eight weeks later.

So keep that in mind, because if you want to get your show out there in Q1

of 2022, now is the time to take action.

All right.

So if you have any questions, feel free to reach out.

If you enjoy this episode, share it with a friend who can benefit from it.

And go ahead.

And I would really appreciate if you did love this episode, leave

me a five star review with some of your detailed description there.

And what I will do on future episodes is I will be giving shout outs

for those that leave me reviews.

And if you do have your own.

We'll mention your show just send me an email, as well.

And I will make sure I share that on my show.

All right, you guys, And if you enjoyed this episode, make sure you

subscribe because you don't want to miss out on any of the strategies

and tips that are cutting edge to get your show to the next level.

Thank you for listening to the podcast launch strategy podcast.

If you found this episode valuable, please subscribe to the show and go

ahead and download some more episodes and share my podcast with your friends.

I would be so grateful if you could take a moment to leave a positive review

and also visit my website, www dot podcast, launch strategy, podcast.com.

Did check out all of my episodes to connect with me on social media

and learn about my launch, your podcast masterclass, a comprehensive

six hour masterclass to help you launch and monetize your first show.

Make sure you check out the show notes.

If you love marketing strategy, go check out my main podcast, mesmerizing

marketing, cause I know you'll love it.

Happy podcasting.