If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode of Distribution First, we dive into the world of repurposing video as a core part of your strategy. Our guest, Joe Newton, co-founder of Sway, a remote video production studio for B2B SaaS companies, joins Justin to discuss the value and benefits of repurposing top-ranking how-to content into YouTube videos for B2B companies. Get practical strategies for getting buy-in for video production and for leveraging video in B2B marketing.

In this episode, you'll learn:

• How to tap into existing SEO content to create scripts and videos quickly
• The need for user-generated content (UGC) in B2B
• Why YouTube is an untapped channel for B2B SaaS companies

CHAPTERS

[00:00:00] Introduction

[00:04:16] How video amplifies written content

[00:12:20] Who's doing video RIGHT in B2B?

[00:16:02] How to create user-generated content

[00:25:27] Top channels for B2B companies

[00:31:27] How to improve engagement and differentiation

[00:33:37] Why video is the best way to differentiate

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.