Artwork for podcast Distribution First
This Simple Tactic Is Used by Every Top Creator (but Nobody in B2B Is On to It)
Episode 2325th July 2023 • Distribution First • Justin Simon
00:00:00 00:38:06

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If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode of Distribution First, we dive into the world of repurposing video as a core part of your strategy. Our guest, Joe Newton, co-founder of Sway, a remote video production studio for B2B SaaS companies, joins Justin to discuss the value and benefits of repurposing top-ranking how-to content into YouTube videos for B2B companies. Get practical strategies for getting buy-in for video production and for leveraging video in B2B marketing.

In this episode, you'll learn:

  • How to tap into existing SEO content to create scripts and videos quickly
  • The need for user-generated content (UGC) in B2B
  • Why YouTube is an untapped channel for B2B SaaS companies

CHAPTERS

[00:00:00] Introduction

[00:04:16] How video amplifies written content

[00:12:20] Who's doing video RIGHT in B2B?

[00:16:02] How to create user-generated content

[00:25:27] Top channels for B2B companies

[00:31:27] How to improve engagement and differentiation

[00:33:37] Why video is the best way to differentiate

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CONNECT

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✉️ Email: hello@justinsimon.co

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

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