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My New Content Framework
Episode 15623rd May 2023 • Business School with Sharran Srivatsaa • Sharran Srivatsaa
00:00:00 00:29:45

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Digital media has revolutionized content marketing. Over the past years, how we interact with brands has changed significantly. Since we're all connected through the digital space, content creation has become integral to our day-to-day lives. But how do you create content? How do you know what's working and what's not?

In this episode, Sharran takes you through his content creation engine and how his team creates 50 to 75 pieces of content weekly. Sharran developed a 4-part content creation process and framework that works in the new world to make content creation more enjoyable. So, let’s dive into the world of content creation!

“Entertainment is the fastest way to get people to stop. Entertainment is the fastest way to get people to spend time on brand. Entertainment is the fastest way to sneak them into your world.”

- Sharran Srivatsaa


04:06 How the idea for this episode came about

06:28 Discover a new content creation framework

06:54 How do you create tactical content?

11:16 Why do you need to build a community?

18:31 How do you create insightful content?

19:43 What is the new call to action?

21:38 What is the sole purpose of entertainment?

23:14 How do you create some entertainment?

26:32 Here's a quick recap of the TICE framework


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