"Hustle & Humor" is a special Summer 2024 series under the Unpolished MBA ® podcast, hosted by seasoned Atlanta-based entrepreneurs Monique Mills and Caitlin Ferguson. We dive into the realities of running a business with candid conversations, insightful advice, and a healthy dose of humor.

-Running from August 6th to September 19th

-Episodes released every Tuesday and Thursday

In this episode, the discussion revolves around consistent business fundamentals and the evolving approach due to technologies like AI.

The conversation covers the importance of an aligned customer success strategy, keeping customer engagement alive, and the perils of constant comparison in relationships and marketing. They discussed self-promotion comfort for founders, overcoming imposter syndrome, effective sales, and the right ways to reach your audience without overloading them.

The episode emphasizes the importance of building a recognizable brand and provides practical strategies for using ads to grow visibility and trust. The session wraps up with advice on leveraging digital assets, utilizing social proof, and making meaningful connections through platforms like podcasts.

Submit business questions to unpolishedmba.com/hustle

Key Topics Discussed:

00:36 Aligning Customer Success with Financial Goals

01:10 The Importance of Customer Engagement

01:26 The Impact of Social Media on Relationships and Business

01:57 Understanding Market Competition

03:15 The Concept of Recency in Marketing

03:54 Personal Story: The Influence of Recency

06:05 Challenges of Self-Promotion for Founders

07:47 Overcoming Imposter Syndrome

09:15 Effective Marketing Strategies

12:27 The Role of Sales in Marketing

13:55 Navigating Digital Marketing Channels

18:15 The Value of Podcasts and Social Proof

19:16 Anonymous Question: Course Sales and Ad Strategies

23:10 Leveraging Facebook for Business

28:02 The Importance of Digital Presence

Become an Unpolished MBA Guest: https://unpolishedmba.com

Follow Monique Mills

LinkedIn: https://www.linkedin.com/in/moniquemills/

Bio Website: https://moniquemills.biz/

TPM Focus - Strategy Firm for Startups and SMBs: https://tpmfocus.com/

Guest Co-Host : Caitlin Ferguson

Founder of CEOF Consulting - https://www.ceofconsulting.com/