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Jason Barnard: From Punk Folk Musician to Google Whisperer & Brand SERP Expert | Direct Or Detour
Episode 7116th April 2025 • Direct or Detour • The LOTS Project
00:00:00 00:30:50

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What do punk-folk music, children's cartoons, and Google's AI have in common? One man: Jason Barnard.

In this episode of Direct Or Detour, Jason shares his extraordinary career journey—from touring Europe as a double bassist in a folk-punk band to starring in a global children’s cartoon, and eventually becoming a leading expert in digital brand perception and AI search behavior.


Now known as The Brand SERP Guy, Jason is the CEO of Kalicube, where he helps individuals and companies strategically manage how they appear on Google and AI platforms like ChatGPT and Perplexity. If you've ever pivoted careers, rebranded yourself, or wondered what Google really thinks of you—this conversation is a must-listen.


🔗 **Guest Links:**

Free Guide https://kalicube.com/guides/

Website: https://jasonbarnard.com/

YouTube: https://www.youtube.com/c/kalicube

LinkedIn: https://www.linkedin.com/in/jasonmbarnard/

X: https://www.twitter.com/jasonmbarnard

🚀 Interested in being a guest? Connect on PodMatch:


👉 https://www.podmatch.com/hostdetailpreview/directordetour

🔖 #DirectOrDetour #PodMatch

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