What do punk-folk music, children's cartoons, and Google's AI have in common? One man: Jason Barnard.
In this episode of Direct Or Detour, Jason shares his extraordinary career journey—from touring Europe as a double bassist in a folk-punk band to starring in a global children’s cartoon, and eventually becoming a leading expert in digital brand perception and AI search behavior.
Now known as The Brand SERP Guy, Jason is the CEO of Kalicube, where he helps individuals and companies strategically manage how they appear on Google and AI platforms like ChatGPT and Perplexity. If you've ever pivoted careers, rebranded yourself, or wondered what Google really thinks of you—this conversation is a must-listen.