In this episode you will learn about:

• How has Matt been innovating to keep up with all the changes around video in the online space.
• Should you put a lot of effort into keeping up with friends?
• Why it is important to create content that serves a purpose.
• Important marketing metrics to follow.
• How human psychology has changed over the years.
• Should you change your marketing strategies based on trends?
• The toxic side of social media.
• Should you worry about vanity metrics?
• The positive side of social media.
• Matt’s biggest marketing wins in the last few years.
• What is direct response marketing and how it works.
• The key to unlocking monetization from online marketing.
• The two fastest ways to grow your business.
• Matt’s career before getting into the marketing industry.
• The best ways to learn about social media marketing.
• How to become more confident on camera.
• Tips for people who are starting to embrace video more.
• The best social media network for video content creators.
• How to easily create content for YouTube.
• The book that all consent creators should read.
• The importance of telling stories with your content.
• How stories create stickiness for content.
• The changes that Matt made to his content strategy that helped him grow on YouTube.
• It is important to realize that every platform is unique.

Find Matt online:

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