Welcome back to another solo episode ofWaking Up With Melissa. Today I’ll reveal the one foundational ingredient every conscious entrepreneur needs to build a magnetic brand: your story.

Drawing from my 13+ years as a TV producer and my own spiritual business journey, we’ll break down the power of storytelling in business and how to identify and share the three core brand stories that will connect you to your audience. If you’ve been stuck trying to figure out what makes your brand stand out or worried about seeming “too salesy,” this episode is your permission slip to show up fully, imperfectly, and powerfully.

A BREAKDOWN OF THIS EPISODE

00:00 People Buy People, Not Products

03:01 The 3 Brand Stories You Need

05:12 Melissa’s Origin Story: Tiny Home, No Savings, All Heart

07:46 From Survival to Spiritual Abundance

09:16 Lifestyle = Brand Pillar

10:46 The Importance of Ownership and Authenticity

13:31 Start Where You Are, Use What You Have

15:38 What Makes Your Product Unique Is YOU

17:31 Healing is the Bridge to Impact

PS: Unleash & Unveil Your Soul Business is officially starting this week! It’s not too late to join. If you’re ready to align your purpose, business, and abundance in 2025, DM me “UNLEASH” at @iammelissaruiz to apply. Let’s build the empire that matches your soul.