In this episode, host Patrick Casale and guest Alicia Murray, the founder of Therapist HQ, talk about the journey from clinical work to business ownership. Alicia shares her real story of leaving a “secure” job at the VA to start her own private practice just as the pandemic hit, the self-doubt that comes with these transitions, and how she’s built a thriving group and a supportive community for therapists.
3 key takeaways:
- Authenticity over Perfection: Being true to yourself (even if it means swearing or not fitting the “perfect therapist” image) attracts your ideal clients and community. Don’t dilute your personality for approval—you’ll find your people by being real.
- Self-Doubt is Normal: Even seasoned professionals experience self-doubt, especially when stepping into business ownership. Alicia’s story shows that the journey to private practice is rarely linear, and moments of uncertainty are part of the process.
- Align Your Practice With Your Values: Building a practice (or any business) is about more than finances—it’s about designing your career so it fits your life, not the other way around. Whether it’s a 6 am start or a midday workout, structuring your schedule around what matters to you is key for long-term happiness.
More about Alicia:
Alicia Murray is a therapist turned business consultant and the founder of The Therapist HQ.
Since 2016, I've been on this therapy journey, launching my private practice in 2020 and growing it into a thriving group practice with five therapists and an admin. I'm passionate about helping fellow therapists create and grow their own private practices because I remember feeling completely alone when building mine. At The Therapist HQ, I provide accessible resources that focus on both financial success AND quality of life, believing in freedom, flexibility, and making a livable wage while doing the clinical work you truly enjoy.
- Social Media: @thetherapisthq on Instagram, TikTok, and Facebook
- I have a free private practice audit and startup checklist, as well as a complete practice launch kit. Grab them here: stan.store/The_Therapist_HQ
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✨ The Receptionist for iPad
Thanks to The Receptionist for iPad for sponsoring this episode.
The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.
Free Gifts for Our Listeners
✨ Free Podcasting Workbook
Get a practical podcasting workbook for therapists considering starting a podcast, created by Patrick Casale, host of the podcasts All Things Private Practice and Divergent Conversations.
You'll get a practical structure for therapists who want to start a podcast but don’t want to rush, perform, or build something they can’t sustain.
Grab your free copy of the Podcasting Workbook: atppod.com/free-podcasting-workbook
✨ Move Beyond Private Practice As A Neurodivergent Entrepreneur
Move Beyond Private Practice As A Neurodivergent Entrepreneur is a FREE 5-part mini-course designed for therapists who want sustainable financial independence beyond one-on-one work.
Access your free mini-course here: atppod.com/move-beyond-private-practice-free
Mentioned in this episode:
The Receptionist for iPad
The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to https://thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.
