Jen: 00:00:06

Hello and welcome to the Women Conquer Business Show.

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I'm Jen McFarland, joined by Shelley Carney.

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We are your go-to small business marketing show covering breaking marketing news

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that affects you cool apps we found, and a deep dive into a marketing topic

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with a site of motivation and inspir.

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We'll also talk a little about our own entrepreneurial journeys as well.

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Are you ready?

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Let's get started.

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Hey, hey, hey, hey.

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Welcome to Women Conquer Business.

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I'm Jen McFarland.

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And I'm Shelley Carney.

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, I'm stalling a bit because if having a, having a live show, when you start

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talking to the person you're doing a show with and then you realize as the

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intro is running that you don't have your show flow up , sometimes you need to.

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To, to dance a little.

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Oh,

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okay.

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Let's see.

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So I have it on, let's talk about Santa.

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Santa . Oh

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my gosh.

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Santa and a pineapple.

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I wish I was there.

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Now it is a balmy 15 degrees here and Whitney.

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But today we are going to talk about using AppSumo to save marketing costs.

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I still remember, I think I'm gonna talk about that a little.

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He still remember when I discovered AppSumo, when I first started my

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business and thinking this is the coolest thing that I've ever seen.

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And there are a lot of tools that I still have.

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Daily weekly workflow that I got from AppSumo.

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So what is AppSumo?

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AppSumo is a website that offers discounted software tools

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and services for businesses.

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It's a good way for companies to save money on marketing costs by taking

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advantage of discounted prices on a whole variety of products and services.

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They now have courses there too, including the one that I sell.

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, some examples of what you might find on AppSumo include email marketing software,

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social media management tools, project management tools, and online courses.

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Join us today cuz we're gonna talk about some of our favorite AppSumo tools

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and how you can compare the different options to see which ones are the most

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relevant and cost effective for your.

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Who?

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Wow, this sounds like a good show.

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I, I think I'm just gonna listen to it.

Shelley: 00:02:13

No, uh oh.

Shelley: 00:02:14

Wait, you running the show?

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Missy . Alright.

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So if you like the Women Conquer Business Show, if you

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like watching it or listening to it, please subscribe to the show.

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It helps us.

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And then it means that we have a chance to hear what it is

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you would like to hear from us.

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So you can also email us and, and reach out to us.

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So please subscribe to the show.

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We're here every week.

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and I am going to hand it off to Shelley cuz I'm curious

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about the New Mexico day trips.

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All

Shelley: 00:02:42

right so Toby and I have been playing around with shorts and

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figuring out how to make them and how to get them up and on YouTube.

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. And yesterday we worked on it together because I said, I can take

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the video off of YouTube and I can play with it and then I can make

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it into a portrait and everything.

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And they're doing pretty good.

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, let me just share my screen.

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So as you can see, these are the shorts for New Mexico Day trips.

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So we put one up yesterday and it's a little different because when

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we go on a day trip, we put one camera in the car facing us and one

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camera on the front of the vehicle.

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Yeah.

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Facing out.

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So you see the road.

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So we take the two pieces.

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. So it's us talking in the car, and then you also see what

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we see out the front window.

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And I think this is new and different for people because we put it up last

Shelley: 00:03:35

night around, I don't know, nine o'clock, nine 30, and it's got 624

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views, which to us is like a big

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deal.

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Yeah.

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I This is a new channel that you just put together,

Shelley: 00:03:45

Exactly.

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We only have 63 subscribers and we got a new one after putting this up.

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So it, it.

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It's really cool.

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Fantastic.

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Yeah,

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it's cool.

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Everybody loves short videos.

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I,

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yeah as long as something's happening, because I put videos up

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the shorts of you and me talking, or me and Toby talking, and they don't

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get anywhere near this response.

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But where there's things happening, we're going down the road.

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People like that.

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So they, they tune in for it.

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It's great.

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Oh, congratulations.

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That's so cool.

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And shorts are awesome.

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Yeah.

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I.

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It's cool.

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ETI and I are working on what, what I can do to, to start telling stories and

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talking and using shorts more effectively.

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Yeah.

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Yeah, yeah.

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And so what I wanted to talk about that I've been working on,

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so on Tuesday we released a bonus episode of Women Concord Business.

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My friend Liz Zurk, and I did the Word Words of the Year,

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and it came out two days ago.

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and we talk about metaverse and gaslighting.

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It's audio only.

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And Liz and I, she was on some early episodes, like in 20 18, 20

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19, and it was just good to see my friend and have fun and, and

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then, we're talking about our own.

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Project we're working on that.

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So that's very exciting.

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Yeah, that's what's going on with me.

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Are you, are you ready for some breaking news?

Shelley: 00:05:09

Oh, I hope I got this right.

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I didn't double check my sounds.

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Buttons.

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Yay.

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. So breaking news.

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Got it right, . Let's

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talk about breaking news.

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So in this segment we're gonna talk about have the robots taken over.

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The answer is no.

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And there is something exciting on the AI writing front,

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and it's called chat, g p t.

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We will put a link to chat g p t in the show notes.

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It's pretty cool.

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You make a, it's free right now and it's being tested and it's just

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a really cool way to you can ask it questions and it'll generate.

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, it'll generate blog posts for you.

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It'll generate a welcome series.

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It'll generate all kinds of things.

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Now, all of these things, like any writing tool for ai, like I use

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lately, I have for years to edit.

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It'll automate editing out video clips, and then I go in with my, and

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it'll, it'll give me draft social media clips, and then I go in and rewrite

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'em so that they sound more like.

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AI really helps speed things up and chat.

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G p t is really advanced.

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It's, it's super cool.

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You just type in any sort of question.

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And yeah, so I'll type in write about finding apps on AppSumo.

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and what it'll do is it's going to generate , it'll generate a bunch

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of of information about that, and it'll explain what AppSumo is.

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It'll explain how to go and, and download apps and.

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. If you're watching us right now, you can see that it's just doing

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a whole writing thing for us.

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If you're listening, it's just scrolling across the screen and just

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drafting a, a post that's Absu o's, an online platform that offers deals.

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You can go to appsumo.com to sign up for a free account.

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On the homepage you'll see app deals.

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You can go to the search bar.

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I have a secret, like very, very detailed sequence on how to get apps from AppSumo.

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So as you can see, it's it's very useful.

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Many AI writing tools have been garbled de GK when it comes out.

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Mm.

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This is next generation, . Is it perfect?

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No.

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In fact, there have been stories all over, like NPR and all kinds of places

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saying yeah, it's cool, but it's not gonna make you an a plus student.

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I think that there are some concerns in academia.

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There's certainly concerns among people who are in.

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, in writing, I think writers are very upset about this.

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For me, I'm a writer, , and this is not how I write . It writes, it, it,

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it's an outline at best, and then you can take it and make it better.

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The concern, of course, is that people are going to take this,

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copy it, paste it onto their blog.

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. This is also something that we've talked about a few times that

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Google is fighting against that.

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So I would say if you wanna use a tool like Chat, G p T, or some of the older

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tools like Jasper, writer, pepper type, all of these AI writing tools,

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the robots haven't taken over yet.

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You still have to edit it, you still have to have your own voice.

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I'll be honest, like yes, this is a running list of how to use

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AppSumo, not nearly as interest.

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as anything that you could tell your readers or your listeners

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depending on how you do it.

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However, , if you're a writer that doesn't like the blank page,

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this can really help you out.

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This can help you get started, get things on down on paper, and then you can make

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it more interesting and make it more fruitful and better for your people.

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And I think.

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. I, how do you feel about it?

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Do you, you don't, how do you do with the, with the blank page?

Shelley: 00:08:57

Depends, depends on how much I know about it.

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It depends on how comfortable I am.

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For instance, I did.

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Didn't have a description for this week, and all I had was a title, so I typed

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the title into chat, G P T, and then it gave me a description and then I had

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to weed out a lot of repetitive stuff.

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And then what was left is what is our description for this week show?

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So yeah, it works.

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It works.

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It's great.

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Yeah.

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Makes a little quicker.

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Yeah, you just wanna watch it because it does get repetitive.

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It'll say things in a different way, but it really is the same thing that

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you just saw in the last paragraph.

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So you have to really read through it and weed out the repetition.

Jen: 00:09:37

Yeah.

Jen: 00:09:38

Yeah.

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And that's, that's just the way that the AI works and those

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repetitions and that kind of thing.

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That's what Google's gonna be looking for.

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Yes.

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Yes.

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Uh, You wanna be careful about that.

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So if you like all of this type of thing, like breaking news, and then we're

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gonna break off into the presentation.

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I just wanna encourage you to download my marketing self-assessment.

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This will help you look at your marketing to make sure you've got everything

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lined up and it's working well.

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So that before you go into adding more marketing tools like we're

Jen: 00:10:09

gonna talk about today or in the past, we've talked about, everything

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from Evergreen webinars to.

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Writing more persuasive copy, like you wanna make sure that your

Jen: 00:10:17

marketing is, is set up and aligned.

Jen: 00:10:20

I encourage you to go to women conquer biz.com to get the

Jen: 00:10:23

marketing self-assessment that's at women conquer biz.com/self.

Jen: 00:10:27

That's a new link that we've used in the past, but that will

Jen: 00:10:30

take you there and you'll get.

Jen: 00:10:33

The marketing self-assessment.

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I went through that checklist over the weekend and made sure everything

Jen: 00:10:38

was accurate, made a few changes.

Jen: 00:10:39

So it's an updated checklist even as of this weekend.

Jen: 00:10:43

Ooh,

Shelley: 00:10:44

I'm gonna have to take, I'm gonna have to do that right now.

Shelley: 00:10:46

Okay.

Shelley: 00:10:46

I'll wait till after the show.

Shelley: 00:10:47

You can't do

Jen: 00:10:47

it right now.

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It can't be like before the show when we just forgot we had a show, I think, and

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then we were like, oh, it's hello too.

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We better get on

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. Shelley: Alright, I'll

Jen: 00:10:59

excited.

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Are you?

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Are you ready for some training?

Shelley: 00:11:05

Let's talk about Epmo epmo.

Shelley: 00:11:10

Epmo epmo.

Shelley: 00:11:11

Oh, guess what?

Shelley: 00:11:13

The first time I ever heard about Epmo was the day I met Jen McFarland.

Shelley: 00:11:17

She told me all about it and I was like, what?

Shelley: 00:11:20

This exists?

Shelley: 00:11:22

I must see this

Shelley: 00:11:24

. Jen: So what was your impression

Shelley: 00:11:29

realized there are all of these tools there, and why did I not know

Shelley: 00:11:32

this sooner?

Shelley: 00:11:34

That's what I thought.

Jen: 00:11:38

Yeah, so I believe it was my friend Tanner Campbell.

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He's really a thought leader in podcasting and a and a handful of

Jen: 00:11:46

other places where we were talking.

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He was my podcast editor when I first started this show, and he was, he

Jen: 00:11:52

was talking about AppSumo, how he found I think it was like a client

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portal for his WordPress website.

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Mm-hmm.

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on AppSumo.

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And I'm like, what's AppSumo?

Jen: 00:12:03

And I was like, holy cannoli, like this was amazing.

Jen: 00:12:06

It's, there's just so much stuff there.

Jen: 00:12:08

Yes.

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And I think if you're a bootstrapper, if you don't have like a, a lot of money

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for those, because what we forget is that all of these apps, , they add up.

Jen: 00:12:18

Mm-hmm.

Jen: 00:12:18

, it's like 20, you think, oh, it's just $20 a month.

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And then you're like, that's, $240 a year.

Jen: 00:12:25

They, they add up,

Shelley: 00:12:26

yeah.

Shelley: 00:12:27

and you never stop paying for them when they're subscriptions.

Shelley: 00:12:29

You're always paying.

Shelley: 00:12:31

Yeah.

Shelley: 00:12:31

Yeah.

Jen: 00:12:32

And so the advantage of AppSumo, there's a few things.

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One, cuz it adds up for me too.

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It's a way that you can download a lifetime deal access.

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A lot of 'em are sass actually.

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So you can log into a website and have a lifetime deal, meaning you pay one

Jen: 00:12:46

time $29, or, back in the day when I first started doing it I think I got , I

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think I got missing letter for $19

Jen: 00:12:56

Nice.

Jen: 00:12:56

And, and, and so it was, but what, what you're getting is sometimes the

Jen: 00:13:01

tools aren't perfect and there's a.

Jen: 00:13:04

Things about it that are crazy.

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But if you're trying to save on some of your marketing costs, and we'll talk about

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the types of things that you might wanna look for on AppSumo and then some things

Jen: 00:13:13

that you might wanna avoid on AppSumo.

Jen: 00:13:16

But what is it that when you went there and you were like, and your

Jen: 00:13:21

brain exploded what else what else struck you about a place like AppSumo?

Shelley: 00:13:27

Number one was that I could start to replace subscriptions with things that

Shelley: 00:13:31

we owned instead of renting we could own.

Shelley: 00:13:33

And that is a big deal to me.

Shelley: 00:13:35

That monthly fee is I don't wanna pay for this forever.

Shelley: 00:13:39

I just wanna pay for it once and be able to use it.

Shelley: 00:13:42

and why can't I, I do that.

Shelley: 00:13:44

And then AP Sumo said, you can.

Shelley: 00:13:46

And I was like, I love you.

Shelley: 00:13:48

The other thing is once you get on their mail, email list, they're

Shelley: 00:13:52

constantly sending you these cool things and you gotta go in there and

Shelley: 00:13:55

look at it and think about it because wow, you could just buy everything.

Shelley: 00:14:00

It it, but, Everything is appropriate for every business.

Shelley: 00:14:06

Some things are more important than others.

Shelley: 00:14:09

For instance, when we bought, we bought one called what was it?

Shelley: 00:14:12

Melon.

Shelley: 00:14:13

Melon is for live streaming.

Shelley: 00:14:15

We don't use it because we love Streamy Yard so much.

Shelley: 00:14:18

We'd never leave now.

Shelley: 00:14:19

And Streamy Yard is a subscription.

Shelley: 00:14:21

but it is the best product out there for live streaming

Shelley: 00:14:25

and we're never gonna leave.

Shelley: 00:14:26

, we have melon now that, yeah.

Shelley: 00:14:28

I don't know.

Shelley: 00:14:28

We thought we might switch over and we didn't.

Jen: 00:14:31

But you gave it to your daughter, right?

Jen: 00:14:32

Isn't that what you

Shelley: 00:14:33

did?

Shelley: 00:14:33

Yeah.

Shelley: 00:14:33

We're gonna give it to her when

Jen: 00:14:35

she's, when she wants, when she does it.

Jen: 00:14:36

Yeah.

Jen: 00:14:37

I just, I, I leaned out for a second cuz I was looking at how many deals I bought

Jen: 00:14:40

because I have a product up on AppSumo.

Jen: 00:14:42

I can see it.

Jen: 00:14:43

I've, I've bought a hundred and.

Jen: 00:14:46

Wow.

Jen: 00:14:47

. Shelley: Yeah.

Jen: 00:14:48

Some of which I don't use, obviously but some of which I do.

Jen: 00:14:52

Yeah.

Jen: 00:14:52

So what I will say, and, and I will say that like before I listed a

Jen: 00:14:56

product on AppSumo, so you have to be on there to respond to questions

Jen: 00:15:00

and, and all kinds of things.

Jen: 00:15:01

Like I ignore the emails that come from AppSumo because I

Jen: 00:15:05

know I'm gonna buy stuff and.

Jen: 00:15:08

But being on there, then it's like I succumb to the temptation of software.

Jen: 00:15:12

Mm-hmm.

Jen: 00:15:13

. So when you get on here, there's a couple things I wanted to show about it.

Jen: 00:15:17

So it is app, A P S U M o.com.

Jen: 00:15:22

And what they have, there's actually a couple of different types of

Jen: 00:15:26

products that they offer on here.

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like at a very high level.

Jen: 00:15:30

And I, I think that if you're new to AppSumo, you're like, holy

Jen: 00:15:34

cow, look at all these deals.

Jen: 00:15:35

And, and they're not on forever.

Jen: 00:15:37

If you find something and you really think that it's gonna fit

Jen: 00:15:40

your business, then you need to hop on and get it because they expire.

Jen: 00:15:44

Sometimes they're only on there for a, like they'll have deals over the

Jen: 00:15:48

holidays that are like 72 hours and you have to jump on it, or mm-hmm.

Jen: 00:15:52

, or they're gone and they bring back some of their favorite.

Jen: 00:15:55

. But what I wanted to point out on here, and you can see it where some

Jen: 00:16:00

of their deals are AppSumo Select, and when we're talking about software

Jen: 00:16:05

and then some of their deals are not, they don't have a little banner

Jen: 00:16:11

on them that say AppSumo Select.

Jen: 00:16:13

And you can tell also when you click into an app, if there's a

Jen: 00:16:17

YouTube video created by AppSu.

Jen: 00:16:21

, then it's YouTube, it's AppSumo Select.

Jen: 00:16:24

And what that means is they've gone, those apps have gone through

Jen: 00:16:27

a rigorous process where AppSumo has reviewed it, made sure that it works.

Jen: 00:16:33

I They, they, they do that with the other products.

Jen: 00:16:35

But these are more vetted than the other products on here.

Jen: 00:16:40

I have bought both.

Jen: 00:16:41

But I think it's important to know that like some of these aren't, so there's

Jen: 00:16:46

one on here right now called Word Hero.

Jen: 00:16:49

It doesn't have the banner on it, but it has a lot of really great reviews.

Jen: 00:16:52

And AppSumo people are ruthless with their reviews,

Jen: 00:16:56

If they like it, that's awesome.

Jen: 00:16:59

And if they don't, they're, they're very honest about what is and isn't there.

Jen: 00:17:03

So I would say if you're new to AppSumo, make sure that you look for that

Jen: 00:17:06

AppSumo Select because then at least it's gone through another level of.

Jen: 00:17:12

. The other thing about it that I learned the hard way, like early on , I had a tool

Jen: 00:17:17

that I used all the time that I loved, and it was like, I can't remember what it was

Jen: 00:17:22

called now because it was so long ago, but it was like this really cool tool that I

Jen: 00:17:26

used every day that would like, make like Google Docs and everything makes sense.

Jen: 00:17:32

Like it would sort through 'em and do everything.

Jen: 00:17:34

Mm-hmm.

Jen: 00:17:35

and the company went outta business.

Jen: 00:17:36

Mm.

Jen: 00:17:36

And I . And sometimes they don't warn you for very, very foreign in advance.

Jen: 00:17:42

Yeah.

Jen: 00:17:42

So if you're investing in AppSumo and, and you're using it all the time,

Jen: 00:17:48

make sure that it's something that you, that's not mission critical,

Jen: 00:17:52

especially if you're not super techy.

Jen: 00:17:54

Because some of these tools, they do go outta business.

Jen: 00:17:57

What they're doing on here is they're trying to raise capital so that they can.

Jen: 00:18:03

Do more development on their product, and sometimes you'll see that

Jen: 00:18:09

products come back again and again.

Jen: 00:18:11

And it's a little concerning because it probably means they're, they're not

Jen: 00:18:15

getting that monthly recurring revenue that subscriptions need, subscribe.

Jen: 00:18:19

You can't build a business giving people lifetime access.

Jen: 00:18:23

You if you, you.

Jen: 00:18:25

infrastructure and all kinds of things you have to take care of.

Jen: 00:18:27

So you're in, you're like an early investor in a product that may or

Jen: 00:18:32

may not be here for several years.

Jen: 00:18:36

And so that's one of the reasons why I tell people.

Jen: 00:18:39

And, and I wanna know what you think, Shelley.

Jen: 00:18:41

Because I've, again, I've, I've had products go away.

Jen: 00:18:43

I tell people.

Jen: 00:18:45

Don't use AppSumo products for something that's like mission critical.

Jen: 00:18:49

Like I wouldn't use it for my business website, for example, . Cause they have

Jen: 00:18:54

website things that come up all the time.

Jen: 00:18:56

Mm-hmm.

Jen: 00:18:56

, I might use it for seo, I might use it for something that like supports

Jen: 00:19:00

the the website, but I'm not going to use it for like a website product.

Jen: 00:19:04

Interesting.

Jen: 00:19:04

Something really, really important.

Jen: 00:19:06

Mm-hmm.

Jen: 00:19:06

, how do you mm-hmm.

Jen: 00:19:06

How do you feel about that?

Shelley: 00:19:08

There are some core products that are made by AppSumo, such

Shelley: 00:19:11

as Tidy Cal, tidy Cow send Fox.

Shelley: 00:19:15

And I think those are great to rely upon because as, as long as

Shelley: 00:19:18

AppSumo is around, those are gonna be around and they're gonna continue

Shelley: 00:19:22

to make them better all the time.

Shelley: 00:19:23

And you get the updates automatically which is great.

Jen: 00:19:26

Yeah.

Jen: 00:19:27

And App AppSu o's not going.

Jen: 00:19:28

So you know the product, the marketing tool, Sumo, it's the same.

Jen: 00:19:33

Yeah.

Jen: 00:19:33

And.

Jen: 00:19:34

and they have a product like King Sumo and mm-hmm.

Jen: 00:19:37

. Yeah.

Jen: 00:19:37

Which helps you like King Sumos fun.

Jen: 00:19:39

I have that one.

Jen: 00:19:40

I haven't figured out how to use it for my

Shelley: 00:19:41

business.

Shelley: 00:19:42

And No, we do too.

Shelley: 00:19:43

And we're just saying, we're like,

Jen: 00:19:44

how are we gonna use this?

Jen: 00:19:45

How do we do this?

Jen: 00:19:46

But what you do is, is it's encouraging people to share your content.

Jen: 00:19:50

Mm-hmm.

Jen: 00:19:50

, and then you reward them.

Jen: 00:19:51

Like if, if they share all of the things in all of the ways,

Jen: 00:19:55

and I'm like don't have merch.

Jen: 00:19:56

I don't know what I can offer people that they would be like, I'm all

Jen: 00:19:59

about Sharing your stuff, right?

Jen: 00:20:01

They make all kinds of tools Sumo and I think it's just sumo.com.

Jen: 00:20:05

Then you can go and a lot of people, you, it's a plugin you can put on your

Jen: 00:20:08

website to really help you with marketing.

Jen: 00:20:10

Yeah.

Jen: 00:20:11

So I don't think AppSumo is going anywhere.

Jen: 00:20:13

But some of these products in here, I can guarantee you aren't gonna be

Jen: 00:20:16

around like yeah, two or three years

Shelley: 00:20:18

later.

Shelley: 00:20:18

One of my favorite things, and I discovered this over the summer,

Shelley: 00:20:21

is the 60 day money back guarantee.

Shelley: 00:20:25

. I was trying to find a good platform to put my course on.

Shelley: 00:20:31

That was.

Shelley: 00:20:31

That had all the things that I wanted and needed in it.

Shelley: 00:20:34

And so I tried I don't know, four of them I think, and where I would put

Shelley: 00:20:38

stuff in and I would try it out and I would think about it and then something

Shelley: 00:20:42

else would come along and I go, oh, this one's got this and that one didn't

Shelley: 00:20:45

have that, so I'm gonna switch over.

Shelley: 00:20:47

So I kept switching over and because you have that 60 day

Shelley: 00:20:50

money back guarantee, they just.

Shelley: 00:20:52

Take, give you the refund, but in credits, in sumo credits, and then

Shelley: 00:20:57

you can just buy something else on their platform with those credits.

Shelley: 00:21:00

So you're always perfecting the tool that you're using.

Shelley: 00:21:05

You're saying, okay, this tool isn't quite what I wanted, but I see this other tool.

Shelley: 00:21:09

Let me try that, and it's doing the same thing, but it's got

Shelley: 00:21:11

these extra features that I need.

Shelley: 00:21:13

So I was able to narrow it down to Banza to put my course on, and I love owning it.

Shelley: 00:21:19

Because then I can put my courses on there and not worry about, having to pay

Shelley: 00:21:23

monthly if I'm giving away free courses.

Shelley: 00:21:26

It wouldn't, behoove me to to have to pay monthly for something, pay for

Jen: 00:21:31

platform, and then give away.

Jen: 00:21:32

Yeah.

Jen: 00:21:33

And I think that I'll be honest, the 60 day.

Jen: 00:21:36

Return policy is something that I started adopting more after

Jen: 00:21:39

you started talking about it.

Jen: 00:21:41

. Yeah.

Jen: 00:21:41

Like I was like, I should do that cuz there's some things that I've just

Jen: 00:21:43

never used that I never returned.

Shelley: 00:21:46

And, and they give you just a like 30 days to, to redeem your

Shelley: 00:21:50

code and to start using the product.

Shelley: 00:21:52

So I recommend if you get something on AppSumo, start using it right away.

Shelley: 00:21:56

See if it's gonna work for you, find out the ins and outs of it, and

Shelley: 00:22:00

then if it's not for you, go ahead.

Shelley: 00:22:03

get the refund and you can get it in credits.

Shelley: 00:22:05

And then when something else better comes along, you can use your credits on it.

Shelley: 00:22:09

You can get your money back if that's what you want, or you can get it in credits.

Shelley: 00:22:13

It's your choice.

Jen: 00:22:14

Yeah.

Jen: 00:22:14

I, I can't remember what I bought.

Jen: 00:22:16

I bought something and I ended and I was like, this is just not gonna work.

Jen: 00:22:20

And I I ended up with.

Jen: 00:22:22

And it was something so you can buy, let me pull that up.

Jen: 00:22:25

I was pulling, I was gonna pull up the Facebook group that I recommend

Jen: 00:22:28

for researching tools, but they

Shelley: 00:22:29

do, they have really good sales copy on their sales page and they make

Shelley: 00:22:33

these little videos about the product.

Shelley: 00:22:36

So they get you really hyped up and excited about it and then you

Shelley: 00:22:39

get, and you're like, oh wait, this isn't gonna work for me.

Shelley: 00:22:42

So that's why they give you that 60 day money

Jen: 00:22:44

back.

Jen: 00:22:45

. Yeah, and that's the other thing about this I, the other thing you can

Jen: 00:22:48

use AppSumo for, which is terrific.

Jen: 00:22:52

Looking at good landing pages and copy . Yeah, totally.

Jen: 00:22:56

It's actually really great for this where you can see how

Jen: 00:22:58

people are selling something.

Jen: 00:22:59

Mm-hmm.

Jen: 00:23:00

and you can look at it.

Jen: 00:23:01

So one of the things, so this is, this is one that I've told myself I can't

Jen: 00:23:05

have this is an example of an Abso Select, it's like a mind mapping tool.

Jen: 00:23:10

It's it's one of those things that I absolutely adore and then I never.

Jen: 00:23:13

So I, I see resisting.

Jen: 00:23:15

So what you can also do if you look at these is you can also stack.

Jen: 00:23:19

So when I said that I spent $200 on something, it was something that I thought

Jen: 00:23:23

I was really going to need like a lot of.

Jen: 00:23:26

So sometimes you can just get a one time and it's the only offer is like $69.

Jen: 00:23:31

In this case, they're saying, for $69 you can get this 138, you can

Jen: 00:23:35

get this 207, you can get this.

Jen: 00:23:38

And like it's just more features.

Jen: 00:23:40

. And so you wanna make sure that you look at this and decide what it is that

Jen: 00:23:43

you need and then, act accordingly.

Jen: 00:23:46

But it can be overwhelming and you can, you can search for just

Jen: 00:23:49

about anything on here, . Yeah.

Jen: 00:23:51

And they have it.

Jen: 00:23:52

I have I have gotten some really cool SEO tools on here.

Jen: 00:23:56

Mm-hmm.

Jen: 00:23:56

that just help with some research.

Jen: 00:23:58

I'm a big fan of Writers Zen, and that's a tool that can help you write

Jen: 00:24:04

blog posts and that are SEO researched.

Jen: 00:24:07

And I've used, I, we used that for epiphany courses as we first launched,

Jen: 00:24:10

and we still get a ton of traffic to those blog posts that we use that on.

Jen: 00:24:14

And so there's a lot of really great things on here, but again, for me

Jen: 00:24:18

my course platform isn't something from Abso because I just get

Jen: 00:24:22

nervous about it may be going away.

Jen: 00:24:24

Mm.

Jen: 00:24:24

So that's why I say, Hmm, yeah, no, I'm not gonna do that.

Jen: 00:24:29

. But I did use Send Fox for a while.

Jen: 00:24:31

I, I've moved off of Send Fox because my business has changed

Jen: 00:24:34

and I need something more robust.

Jen: 00:24:36

But if you're looking for if, if you're looking for something for email

Jen: 00:24:39

marketing, this is one that would work.

Jen: 00:24:42

, you're still using that one, right?

Jen: 00:24:43

Yes.

Jen: 00:24:44

Yeah.

Jen: 00:24:45

But you can find anything like, I had Luna for a while.

Jen: 00:24:47

That's like a, a cold, you can send out cold emails to leads that

Shelley: 00:24:52

way.

Shelley: 00:24:52

I was looking at that one today.

Shelley: 00:24:53

You'll have to tell me more about that

Jen: 00:24:54

one.

Jen: 00:24:55

I'll have to tell you about that one.

Jen: 00:24:56

. Yeah.

Jen: 00:24:56

Why I refunded it.

Jen: 00:24:57

It's just, it just, so that's why you have to like, test them because

Jen: 00:25:00

you, you'll try it and you'll be like, you this isn't really.

Jen: 00:25:03

Useful for this reason or that reason.

Jen: 00:25:05

So that's what's on platform, right?

Jen: 00:25:08

And then, and you can find just about anything.

Jen: 00:25:11

As you can see here, you can shop by category and it's like

Jen: 00:25:13

operations, marketing, sales, media tools, finance, development.

Jen: 00:25:17

And it, that's where you'd find like all the website tools, , you can get

Jen: 00:25:20

WordPress plugins, like all kinds of things here and customer experience.

Jen: 00:25:24

So they have all of that.

Jen: 00:25:25

They also have like courses and learning.

Jen: 00:25:27

This is where you'll find , the ultimate podcast planning

Jen: 00:25:31

checklist, which is my product

Shelley: 00:25:33

at the low low price of

Jen: 00:25:35

$3.

Jen: 00:25:36

The well for a short time, I'm almost done with it.

Jen: 00:25:38

Hurry up, . It's gonna get up.

Jen: 00:25:41

It's gonna go up.

Jen: 00:25:42

And you can get courses and learning and that's like business

Jen: 00:25:45

strategy development, marketing.

Jen: 00:25:47

I got a really.

Jen: 00:25:48

YouTube course through here.

Jen: 00:25:51

Mm-hmm.

Jen: 00:25:51

and it like really helped me figure that out.

Jen: 00:25:53

But you can learn about things like Google Ads, all different kinds of things.

Jen: 00:25:57

And just grab a course and instead of it being like really expensive

Jen: 00:26:01

, you can get it for much less.

Shelley: 00:26:03

I paid a dollar for a course.

Shelley: 00:26:05

Yeah.

Shelley: 00:26:05

But know it's a hundred dollars.

Shelley: 00:26:07

Look, it's the how to make a thousand dollars a month.

Shelley: 00:26:09

Yeah.

Shelley: 00:26:09

In your business for a dollar.

Shelley: 00:26:11

And I got it for a dollar cuz it, they were revenue.

Shelley: 00:26:13

Special.

Shelley: 00:26:13

And I'm like, yeah, I guess I'll spend a dollar.

Shelley: 00:26:15

And then I put it in the cart and I didn't have my card with me or anything,

Shelley: 00:26:19

so I just put it off and put it off.

Shelley: 00:26:20

And they sent me the emails, there's something in your

Shelley: 00:26:22

cart and it's going to expire.

Shelley: 00:26:24

And I'm like, oh, all right, I'll get it all.

Shelley: 00:26:26

It's only a dollar.

Shelley: 00:26:27

So I got it and then they raised it up to a hundred and I'm like, oops, . Whoops.

Shelley: 00:26:34

Good thing I got it.

Shelley: 00:26:34

Awesome.

Jen: 00:26:35

You could also get templates.

Jen: 00:26:37

I bought when.

Jen: 00:26:38

When ETI and I switched over to Asana, I bought Asana templates through here.

Jen: 00:26:44

Interesting.

Jen: 00:26:45

It's cool.

Jen: 00:26:46

I didn't even know you could do that.

Jen: 00:26:46

Mm-hmm.

Jen: 00:26:47

, you can do things through here using tools that you already have.

Jen: 00:26:50

There's a ton of Canva templates in here.

Jen: 00:26:52

Then if you're not a big designer, like it's done for you, like that's nice.

Jen: 00:26:56

You just put in your information.

Jen: 00:26:57

Finance, all kinds of things.

Jen: 00:26:59

Again, like for things like this, it's cheap, it's this

Jen: 00:27:01

is like a planner and ebook.

Jen: 00:27:03

There's just all kinds of things that you can find coaches and course

Jen: 00:27:07

creators can a template bundle.

Jen: 00:27:09

Then you don't have to you just plug and play, and that's what you're

Jen: 00:27:11

looking for as an entrepreneur.

Jen: 00:27:12

You don't have a lot of time.

Jen: 00:27:13

I know that I don't , like I'm always looking for a shortcut.

Jen: 00:27:17

And then they have some creative images.

Jen: 00:27:19

I.

Jen: 00:27:20

The creative resources.

Jen: 00:27:22

I am always on the hunt.

Jen: 00:27:24

I just bought it.

Jen: 00:27:24

It came through recently.

Jen: 00:27:26

Deposit photos.

Jen: 00:27:27

Mm-hmm.

Jen: 00:27:27

comes through here and it is like the greatest like photo.

Jen: 00:27:32

Thing ever.

Jen: 00:27:33

And I always buy it.

Jen: 00:27:34

I share it with people and it's up again.

Jen: 00:27:35

Because you can get graphics if you do presentations a lot or you do

Jen: 00:27:39

blog posts and things like that.

Shelley: 00:27:40

And it's not the same old Pexels pictures that everybody uses.

Shelley: 00:27:43

. That everybody

Jen: 00:27:44

uses.

Jen: 00:27:44

Yeah.

Jen: 00:27:44

And, and it's usually way more expensive.

Jen: 00:27:46

It's, and it's high quality.

Jen: 00:27:48

Mm-hmm.

Jen: 00:27:48

, it's kinda like Shutterstock.

Jen: 00:27:49

Yeah.

Jen: 00:27:49

But if you have a question about, oh, better put that down.

Jen: 00:27:52

If you ever, ever have a question, this is like the best

Jen: 00:27:54

Facebook group I've ever found.

Jen: 00:27:56

It's Ken Moo, lifetime.

Jen: 00:27:58

and it is dedicated to AppSumo everything basically.

Jen: 00:28:03

Mm-hmm.

Jen: 00:28:04

And it's where people on Facebook are like, you get sometimes they get the

Jen: 00:28:09

people the developers to come on and answer questions about the product.

Jen: 00:28:14

They're always giving reviews.

Jen: 00:28:16

You can see here, there's you, you get to see some of the drama behind the scenes.

Jen: 00:28:20

. But what I use it for is I'll go in here and that you can do a

Jen: 00:28:23

search in Facebook if you're on Facebook and you can just look up.

Jen: 00:28:26

Like I bought, I bought Airbrush AI from AppSumo recently.

Jen: 00:28:31

And look at it here.

Jen: 00:28:32

Mm-hmm.

Jen: 00:28:32

You can research these tools and you can start to see what people say.

Jen: 00:28:36

Like here is like 500 images per month.

Jen: 00:28:38

There's 163 comments.

Jen: 00:28:40

I can tell you that this is a good product.

Jen: 00:28:42

It's fun.

Jen: 00:28:42

I've enjoy.

Jen: 00:28:43

And, you could click in here and be like what are people

Jen: 00:28:45

who've already downloaded it?

Jen: 00:28:47

Saying, is, is there anything in here?

Jen: 00:28:49

I use this sometimes when I see something and I'm like, . Huh?

Jen: 00:28:52

. Yeah.

Jen: 00:28:52

What, what?

Jen: 00:28:53

How good is it?

Jen: 00:28:54

Yeah.

Jen: 00:28:54

And it'll save me some time and money and get me off of there.

Jen: 00:28:57

And his group has been around for a long time.

Jen: 00:29:00

It's a pretty good group.

Jen: 00:29:01

There is drama in there sometimes, but that's just a Facebook

Jen: 00:29:03

group, . That's how they work.

Jen: 00:29:05

Yeah.

Jen: 00:29:06

But there, it, it is good.

Jen: 00:29:08

I've really enjoy.

Jen: 00:29:10

F discovering and finding tools and, it's a, it's a fun tool.

Jen: 00:29:15

I like AppSumo because I have saved a CAJILLION dollars, like I use

Jen: 00:29:19

missing letter in my weekly workflow.

Jen: 00:29:21

The plan that I have, I don't think it even exists.

Jen: 00:29:24

And, and I got it, like I said, originally for $19 and then, and then

Jen: 00:29:28

missing letters, like the rare one that like, I still have discounts available.

Jen: 00:29:33

where they still are, like, they still offer deals to AppSumo people mm-hmm.

Jen: 00:29:38

to get us to, to bump up into something else.

Jen: 00:29:40

So they're, which is smart.

Jen: 00:29:42

They're getting more money from us, even though , without making it a subscription.

Jen: 00:29:46

Yeah.

Jen: 00:29:46

So we'll do stuff.

Jen: 00:29:47

Another one that's in my weekly workflow, another social media scheduler

Jen: 00:29:52

that I really is social b and I was showing Shelley that that was actually.

Jen: 00:29:57

Got us off topic beforehand.

Jen: 00:30:01

What else do you

Shelley: 00:30:01

use?

Shelley: 00:30:02

The favorite one that I've got is social websuite.

Shelley: 00:30:05

I got that off of AppSumo and I think it was 49.

Shelley: 00:30:08

And super helpful people got us all set up, and then it's all my social

Shelley: 00:30:14

media published stuff goes in and all.

Shelley: 00:30:18

Social media posts come out and I don't have to do anything.

Shelley: 00:30:21

Every once in a while it'll say there was an error, putting it out on your LinkedIn.

Shelley: 00:30:25

So go fi go check that out.

Shelley: 00:30:27

And all you have to do is go in and click the button and it reconnects.

Shelley: 00:30:30

Yeah.

Shelley: 00:30:31

And it's fine again.

Shelley: 00:30:32

And it's you wanna make sure that if you start something new, like a

Shelley: 00:30:34

new playlist on your YouTube channel or something, you, you add that

Shelley: 00:30:37

in to the, yeah, to the ingestion.

Shelley: 00:30:40

And then every time you publish something it's automatic.

Shelley: 00:30:43

And I love it cuz it's just in the background doing all this work for me.

Shelley: 00:30:47

And I, now I have.

Shelley: 00:30:48

Purchased from AppSu, three different social media schedulers.

Shelley: 00:30:52

And they all do somewhat different tasks.

Shelley: 00:30:55

They have other features.

Shelley: 00:30:57

One has these features and the other one has different features.

Shelley: 00:31:00

So I have three of them, and I don't have a problem with that.

Shelley: 00:31:04

I think that if, they, they have a little bit of overlap, but not much

Shelley: 00:31:08

because they have different features.

Shelley: 00:31:09

So if you need, really a robust.

Shelley: 00:31:15

social media scheduler and social B isn't available, or whatever it is that your

Shelley: 00:31:19

friend is using is no longer available.

Shelley: 00:31:21

There are other things in there that are always coming out that you can try

Shelley: 00:31:25

that, that may have similar features or something different that it offers so

Shelley: 00:31:30

that you can plug and play whatever it is that you find and that works for you.

Shelley: 00:31:35

One of the things that I find interesting with AppSumo is, for

Shelley: 00:31:38

instance, Luna pops up and I read about it and I'm like, huh, I never

Shelley: 00:31:43

thought about cold emailing before.

Shelley: 00:31:44

I wonder if I should be doing that.

Shelley: 00:31:46

It, it makes you think about your business more, is there another

Shelley: 00:31:49

avenue for revenue that I haven't explored yet and, and here's a tool

Shelley: 00:31:54

that's telling me how to do that.

Shelley: 00:31:55

So it's really good at keeping you.

Shelley: 00:31:57

In the know of what's available, what's out there in the world.

Jen: 00:32:01

Yeah.

Jen: 00:32:01

It keeps you thinking, and, and what you just described about having

Jen: 00:32:04

two apps that do different things.

Jen: 00:32:06

I don't usually recommend that for people , except, except if the two things that

Jen: 00:32:12

it does, you couldn't afford it if you bought the one tool that does everything.

Jen: 00:32:17

Yeah.

Jen: 00:32:17

Yeah.

Jen: 00:32:17

And that's, that's really the key is like sometimes you can.

Jen: 00:32:22

like a scheduler that does all of the things.

Jen: 00:32:24

. Yeah, that'd be ideal.

Jen: 00:32:25

But, but it costs like a hundred dollars a month and if you can't do that mm-hmm.

Jen: 00:32:29

, then you can find something that you can piece it together and, and do it.

Jen: 00:32:33

Sometimes as entrepreneurs, we gotta do what we gotta do and

Jen: 00:32:36

AppSumo gives us a chance to.

Jen: 00:32:39

Try some really cool tools, get in the know quickly.

Jen: 00:32:43

And then the fact that we can refund them if they're not

Jen: 00:32:45

a good fit for our business.

Jen: 00:32:46

For example, Luna, it was, women conquer business and it was just a bunch of dudes.

Jen: 00:32:51

They were just showing me dudes and it was mostly companies

Jen: 00:32:55

that I would not work with.

Jen: 00:32:56

I worked with.

Jen: 00:32:57

Mm-hmm.

Jen: 00:32:57

, I work with men too.

Jen: 00:32:59

, but my primary customers, I was looking for female founders

Jen: 00:33:02

specifically that I could reach out to, and it was like just not enough.

Jen: 00:33:06

It was not enough.

Jen: 00:33:07

Mm-hmm.

Jen: 00:33:07

that I could, go and follow and stuff.

Jen: 00:33:08

So it wa you know, so you have to look for that.

Jen: 00:33:11

You have to play with these things.

Jen: 00:33:13

Most of us are so time strapped that we don't have time to do this all the time.

Jen: 00:33:17

But if you're looking around for something and you can't.

Jen: 00:33:21

. I recommend it.

Jen: 00:33:22

Yeah.

Jen: 00:33:22

I've gotten some cool stuff.

Jen: 00:33:23

I've gotten some really cool YouTube stuff.

Jen: 00:33:25

This is not a platform.

Jen: 00:33:27

I've learned more about YouTube over the last year from Shelley.

Jen: 00:33:30

She's been like mentoring me and teaching me about it, just like I've been mentoring

Jen: 00:33:33

her about marketing and like we just, all things, all the things, all of the things

Jen: 00:33:36

. I go and I found a course about YouTube that was like, I don't know, 20 bucks.

Jen: 00:33:41

And then I found, I got something called Bite Play.

Jen: 00:33:43

um, Was telling Shelley about it.

Jen: 00:33:44

That really helps with YouTube SEO O which as an SEO nerd

Jen: 00:33:48

is like totally up my alley.

Jen: 00:33:49

And so there's just all these cool things out there that are, are possibilities

Jen: 00:33:53

and and then you try it and you're like, eh, no , and you take it back.

Shelley: 00:33:57

I thought it was gonna be something better than it is or

Shelley: 00:34:00

different, or that was gonna fit my needs, but it's not going to.

Shelley: 00:34:03

So let me go get something else.

Shelley: 00:34:06

, I love that you get to try.

Shelley: 00:34:07

, to try everything in that way, it's great, but you gotta make

Shelley: 00:34:11

sure that you stay on top of it.

Shelley: 00:34:13

And if you're gonna get a refund, don't wait more than 60 days, get

Jen: 00:34:17

it done.

Jen: 00:34:18

That's right.

Jen: 00:34:18

And especially for, for what Shelley does, I mean, Shelley's always on

Jen: 00:34:22

the lookout for things that help her.

Jen: 00:34:24

Consistent content framework and if you're really interested in producing

Jen: 00:34:30

content like we do every week and getting out there, being on YouTube,

Jen: 00:34:34

being, we also have the show that's on Spotify and all of the podcast networks.

Jen: 00:34:40

You're gonna wanna get the consistent content framework that's available at.

Jen: 00:34:44

AGK Media Studio slash framework.

Jen: 00:34:46

Framework.

Shelley: 00:34:46

Framework dot

Jen: 00:34:48

framework dot.

Jen: 00:34:49

That's what I did.

Jen: 00:34:49

I knew that I had typed it in there wrong.

Jen: 00:34:51

Framework dot agk Media Studio.

Jen: 00:34:54

Oh yeah,

Shelley: 00:34:55

you did.

Shelley: 00:34:55

Type it in wrong.

Shelley: 00:34:57

. I'm like, wait a minute.

Shelley: 00:34:58

That's not

Jen: 00:34:58

framework, right?

Jen: 00:34:59

Agk media.studio.

Jen: 00:35:01

I've only been talking about it for a while and I totally.

Jen: 00:35:05

Hose that, but , I dunno what I'm talking about.

Shelley: 00:35:08

It's in the crawl framework.

Shelley: 00:35:10

Agk Media Studio.

Shelley: 00:35:12

Show notes.

Shelley: 00:35:12

So yeah.

Shelley: 00:35:13

I'm gonna come Things Erase.

Shelley: 00:35:15

Erase.

Jen: 00:35:19

Can you tell we're, it's a little rummy over here.

Jen: 00:35:22

We're, we've been busy.

Jen: 00:35:23

We're getting ready for the holidays, just like all of you.

Jen: 00:35:26

Yeah.

Jen: 00:35:27

Jen,

Shelley: 00:35:27

is Jen's gone outta town?

Jen: 00:35:29

Hopefully there could be a ice storm starting tonight and, oh.

Jen: 00:35:34

It's like I said, it's a balmy 15.

Jen: 00:35:37

Yeah.

Jen: 00:35:38

Which is really, really cold for here.

Jen: 00:35:39

Yeah, it is.

Jen: 00:35:40

So are you ready for some tweaks of the week?

Shelley: 00:35:45

Let's tweak it.

Shelley: 00:35:51

Oh, that sounded dirty.

Shelley: 00:35:53

. Jen: Hey, it's on you, Shelley.

Shelley: 00:35:55

Hi.

Shelley: 00:35:57

I can't help it.

Shelley: 00:35:57

If tweak is a weird word, . Too many meetings.

Shelley: 00:36:02

. Ah, we talked about chat, G p T.

Shelley: 00:36:05

Yeah.

Shelley: 00:36:05

Let's talk a little about Canva Docs.

Shelley: 00:36:08

Canva Docs is something new that Canva is in has introduced?

Shelley: 00:36:14

Yeah, you talked about it.

Shelley: 00:36:15

I'll pull it up.

Shelley: 00:36:16

Oh, okay.

Shelley: 00:36:17

Cause I was gonna do both at the same time.

Shelley: 00:36:19

That's hard.

Shelley: 00:36:19

That's hard to do.

Shelley: 00:36:20

So Canva dogs, and it popped up when I opened up my Canva this week

Shelley: 00:36:23

and I was like, oh, what is this?

Shelley: 00:36:25

And it makes a beautiful.

Shelley: 00:36:26

Doc, doc.

Shelley: 00:36:28

Now it'd be great for like a, a quick ebook to throw together is a, a free

Shelley: 00:36:33

download or a, lead magnet type of thing.

Shelley: 00:36:36

It could be something that maybe, if you're going to.

Shelley: 00:36:40

Go to a conference and you want a quick little handout.

Shelley: 00:36:44

Just little super, super great designs super easy, and it gives you blocks.

Shelley: 00:36:49

Oh, put this block in.

Shelley: 00:36:50

Put that block in.

Shelley: 00:36:51

Put that block in.

Shelley: 00:36:52

Great.

Shelley: 00:36:53

And then it's got an AI writer.

Shelley: 00:36:56

And I tried it out and it worked out really, really well.

Shelley: 00:36:59

I didn't find that it was doing too much of the whole, Repeats.

Shelley: 00:37:02

It wasn't so bad about repeating.

Shelley: 00:37:04

I thought it did a really good job depending on what you type

Shelley: 00:37:06

in there that you're looking for.

Shelley: 00:37:07

Sure.

Shelley: 00:37:07

But it will help you to flesh out your.

Shelley: 00:37:10

Bullet points.

Shelley: 00:37:11

If you have bullet points, but you can't think of what to say beyond that, , stick

Shelley: 00:37:14

it in there and it will flesh them out for you so that you have more to your

Shelley: 00:37:19

ebook or handout, making it more valuable.

Shelley: 00:37:23

So I thought it

Jen: 00:37:24

was awesome.

Jen: 00:37:24

Awesome.

Jen: 00:37:25

Yeah.

Jen: 00:37:25

Collaboration tools.

Jen: 00:37:26

Yeah.

Jen: 00:37:27

This, this looks really great.

Jen: 00:37:28

I haven't had time to check it out.

Jen: 00:37:30

I've, I have all kinds of e-books and things in Canvas, so part of me is

Jen: 00:37:33

ugh, do I have to redo everything?

Jen: 00:37:35

It looks awesome.

Jen: 00:37:37

I think if you're a big Canva user, if it pops up for you this week, it popped

Jen: 00:37:41

up for me and I was like, yes, please,

Jen: 00:37:43

So if you, if you are on Canva, you're gonna wanna do that because

Jen: 00:37:48

it can't, it just looks like it can do a lot of stuff that can help

Shelley: 00:37:51

you.

Shelley: 00:37:52

Yeah, it could be a presentation, it could be a proposal, it could be a handout.

Shelley: 00:37:56

It, it, there's so many things you could do with it.

Shelley: 00:37:58

Why

Jen: 00:37:58

not make it quicker?

Jen: 00:38:00

Mm-hmm.

Jen: 00:38:00

. Shelley: Yeah, and pretty and pretty

Jen: 00:38:06

. It's pretty quick.

Jen: 00:38:07

Do you have a tweak of the week?

Jen: 00:38:08

Email us at hello women conquer biz.com so we can highlight it.

Jen: 00:38:14

We've gotten a few suggestions and we've pretty much covered 'em, so

Jen: 00:38:18

you've gotta let us know out there what it is that you find interest.

Jen: 00:38:22

and you can do that again, that's email us@hellowockbuss.com.

Jen: 00:38:26

Nice.

Shelley: 00:38:28

I'm gonna write that in the chat.

Shelley: 00:38:29

Hello?

Shelley: 00:38:31

Yeah, . And then conqueror biz.com in there.

Shelley: 00:38:38

All right.

Shelley: 00:38:39

Are we ready for the next thing?

Shelley: 00:38:40

Yeah, inspirational moments.

Shelley: 00:38:45

This is from Seneca.

Shelley: 00:38:46

It was in my the Daily Stoic for today.

Shelley: 00:38:49

It's disgraceful for adults to have only the knowledge in their notebooks.

Shelley: 00:38:53

How long will you be compelled by the claims of another Take

Shelley: 00:38:57

charge and stake your own claim.

Shelley: 00:38:59

Something posterity will carry in its snow.

Shelley: 00:39:04

It's easier to quote and rely on the wise words of others like

Shelley: 00:39:08

Seneca . It's intimidating to venture out and express your own thoughts.

Shelley: 00:39:15

Your experience does have value.

Shelley: 00:39:17

You have an accumulated wisdom.

Shelley: 00:39:19

Share your stories.

Shelley: 00:39:22

In my LinkedIn newsletter this week, I combined a little bit of different things.

Shelley: 00:39:27

I talked about ai, AI's getting pretty awesome mm-hmm.

Shelley: 00:39:31

, but AI gives you overviews and generalities.

Shelley: 00:39:35

It's never ever gonna come with a story.

Shelley: 00:39:38

Like a when my son was two and he got a toy that was a wood.

Shelley: 00:39:44

From Toy Story Doll and Hello Guitar, and you press the button on the

Shelley: 00:39:47

back of the ca guitar and, and he would talk and he was so excited.

Shelley: 00:39:54

Now you've gotta imagine that this is a child.

Shelley: 00:39:57

This is a child who is really of sad and depressed most of his life.

Shelley: 00:40:02

He was, he's, like he's on the spectrum, but not, he's not on

Shelley: 00:40:06

the, obviously autistic, but he is very, Clingy, two depressive ideas.

Shelley: 00:40:12

So when he got this toy and he was so excited, my husband and I were

Shelley: 00:40:16

just like, and it affected us so much that I, to this, to this day,

Shelley: 00:40:20

remember it, that, that he was so happy to get this toy, this present.

Shelley: 00:40:24

And that is why we need to be fully present in the moment.

Shelley: 00:40:31

That's what that taught me.

Shelley: 00:40:33

Now, if I hadn't experienced that, I wouldn't be able to

Shelley: 00:40:36

share that story with you.

Shelley: 00:40:37

You wouldn't resonate with it.

Shelley: 00:40:39

You wouldn't think about your own child or yourself on a Christmas morning.

Shelley: 00:40:43

And, and AI can't give you that.

Shelley: 00:40:45

AI can't provide you with experiences and stories that, that real people can.

Shelley: 00:40:50

So share your stories.

Shelley: 00:40:54

And if you need help getting your stories out into the world, that's what we do.

Shelley: 00:40:58

, we can help you learn to livestream, podcast, blog, and all of the things.

Shelley: 00:41:03

That's what I have for today.

Shelley: 00:41:04

How do you feel about that, Jen?

Jen: 00:41:06

I think that that's totally right.

Jen: 00:41:08

I, I think that it's possible at some point AI will be able

Jen: 00:41:12

to handle more storytelling, but there's nothing that it replaces.

Jen: 00:41:19

And vulnerability and sharing personal experiences.

Jen: 00:41:23

Nothing, nothing can take that away from you.

Jen: 00:41:26

And that's what, that's what keeps us from being a robot . So

Jen: 00:41:31

yeah, it's what makes us special.

Jen: 00:41:33

I, I think that we have to, and I will say it's hard for me, it's

Jen: 00:41:37

hard for me to tell stories in a way that maybe for other people is.

Jen: 00:41:44

and it's something that I am working on and it's something mm-hmm.

Jen: 00:41:47

that Kelly and I've worked on together is, sharing little challenges and

Jen: 00:41:51

struggles and bits of yourself.

Jen: 00:41:53

It's it's hard and but it is what makes us human and it's

Jen: 00:41:57

what makes us interesting and

Shelley: 00:42:00

relatable.

Shelley: 00:42:01

Yeah.

Shelley: 00:42:01

Yeah.

Shelley: 00:42:02

And it's part of our brand.

Shelley: 00:42:03

It's why people will choose us over anybody else.

Shelley: 00:42:05

They hear a story that they relate to.

Shelley: 00:42:07

And it could be a simple thing.

Shelley: 00:42:10

And you can start off with, today I was getting my coffee and

Shelley: 00:42:13

then I put my creamer in and I thought, let me taste the creamer.

Shelley: 00:42:16

And by itself it tasted like a cinnamon roll.

Shelley: 00:42:18

It was.

Shelley: 00:42:19

Perfect.

Shelley: 00:42:19

Then I put it in the coffee and it wasn't as good anymore, and

Shelley: 00:42:22

I just couldn't understand why.

Shelley: 00:42:24

By itself it was great, but with, and this is a story you can tell and it's,

Shelley: 00:42:29

it's nothing, you don't, you're not even revealing any personal information

Shelley: 00:42:33

about yourself except that you like the taste of cinnamon rolls and

Shelley: 00:42:37

So this can be a story.

Jen: 00:42:39

Yeah.

Jen: 00:42:39

It doesn't, oh, sorry.

Jen: 00:42:40

Yeah.

Shelley: 00:42:42

Yeah.

Shelley: 00:42:42

That's just an example of one of the thousands of things that happens

Shelley: 00:42:46

throughout the day that you can turn into a teachable moment, a

Shelley: 00:42:50

story you can share about your life.

Shelley: 00:42:52

Something that people can laugh about.

Shelley: 00:42:55

Yeah.

Jen: 00:42:56

Yeah.

Jen: 00:42:56

Like one of the first things I bought for my Roader Pro was a cover on it

Jen: 00:42:59

because I am very clumsy and I knew that I would spill water on it and ruin.

Jen: 00:43:06

Did she spill water on the unit?

Jen: 00:43:08

Not yet, but when I showed, it was funny cuz when I showed Liz,

Jen: 00:43:11

my Roader pro, she's wow, I feel like I could spill something on it.

Jen: 00:43:15

I'm like, oh, but wait, . And I go, cause I do that too.

Jen: 00:43:20

And I walked out with the case and I thought she was, she just thought

Jen: 00:43:22

that was the funniest thing ever.

Jen: 00:43:23

Yeah.

Jen: 00:43:25

Yeah.

Shelley: 00:43:26

So we all have those things that, that we, Think about ourselves some.

Shelley: 00:43:30

Some.

Shelley: 00:43:31

I'm klutzy, so I'm gonna get

Jen: 00:43:34

back massive coffee explosions on my desk before , so there's a reason for it.

Jen: 00:43:40

. So smart.

Jen: 00:43:41

Everybody, have a wonderful holiday.

Jen: 00:43:45

Safe travels.

Jen: 00:43:46

Stay warm, stay safe, enjoy the time you have with your family,

Shelley: 00:43:50

and Merry Christmas

Shelley: 00:43:52

Thank you for joining the Women Conquer Business Podcast, posted by

Shelley: 00:43:56

Shelley Carney and Jen McFarland.

Shelley: 00:43:58

Please subscribe and leave a comment or question regarding your most challenging

Shelley: 00:44:02

content creation or business problem.

Shelley: 00:44:05

Then share this podcast with family and friends so they can find the support

Shelley: 00:44:09

they need to expand their brand and share their message with the world.

Shelley: 00:44:13

Check the show notes for links to valuable resources and come back again next week.