The guest on this episode is Erik Cabral, an expert in building brands and businesses. He shares strategies for creating an effective and relatable brand, the importance of prioritizing customer experience, leveraging customer feedback and data to improve, innovative marketing tactics, and how to attract and retain customers for long-term success. He also shares success stories of brands who have effectively implemented these strategies. Erik, the CEO of KazSource, recommends businesses and entrepreneurs to build a strong personal brand to establish a unique identity that resonates with their target audience. He also emphasizes the importance of being authentic and consistent in portraying one's brand to gain trust and credibility. Erik shares a client success story where they helped the client develop his online reputation through guest appearances on podcasts and eventually launching a successful mastermind group.