Our next guest is a Product Designer, with a rather unconventional background. Having completed an MA in Diplomacy with a focus on gender equality, and then working in business development for creative agencies in the Omnicom & BBC networks, Sahaj Shah combines policy and business strategy within her design role in sport. Sahaj recently led Areto Lab’s 2022 research report about online abuse in women’s sports, collaborating with a former NZ Football Fern to produce a 6-step action plan that helps organizations tackle the problem. Sahaj is also a part of the Sports Pro Media New Era program and today we get to talk to her about all of this and more.

In this episode we discuss:

1. The importance of keeping athletes safe from online abuse
2. why communities are crucial for women in sports
3. The women in sports: beyond the hashtag initiative
4. the Sports Pro new era program

If you would also like to join our women in sports: beyond the hashtag community, do so here