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Brand ambassadorship and empathy in CX, with Peter Ryan
Episode 618th October 2022 • GigCX Decoded • Limitless
00:00:00 00:25:05

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In this episode, we speak with Peter Ryan, President and Principal Analyst of Ryan Strategic Advisory.

Ryan Strategic Advisory is the world’s most trusted source of actionable insight into the global front-office BPO and customer experience sectors.

He is known worldwide as an influential and trusted BPO and CX research analyst, strategic advisor and thought leader. He is also the co-host of the CX Files podcast with our friend Mark Hillary.

In this interview, Peter shares what he feels is the key to solving the challenge contact centers are facing of attracting and retaining talent.

He also shares his views on GigCX and the advantages of the gig model of CX, including the level of empathy brands can achieve by tapping into the ambassadorship of its own customers to assist with CX.

Learn more about Peter Ryan at