How a Name Change Became Our Biggest Opportunity Yet

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐝𝐨 𝐰𝐡𝐞𝐧 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮’𝐯𝐞 𝐛𝐮𝐢𝐥𝐭 𝐠𝐞𝐭𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐝?

It's Chris Whyte here, founder of Kodu and host of The Design Journeys Podcast. I wanted to share an important announcement.

After nine months of sharing stories from the world of physical product development, The Design Journeys Podcast is evolving.

Starting in January, we’ll be rebranding as 𝐖𝐡𝐲 𝐃𝐞𝐬𝐢𝐠𝐧?

𝐖𝐡𝐲 𝐭𝐡𝐞 𝐜𝐡𝐚𝐧𝐠𝐞?

A few weeks ago, the host of Design Journeys, a French-language podcast about digital product design, reached out.

They’d noticed some listener confusion between our two shows and politely asked if we’d consider renaming.

I’ll be honest—hearing that hit hard. Seeing something you’ve built get challenged isn’t easy. But after stepping back, I realised that if the roles were reversed, I’d want to protect my brand too.

So, after a bit of sulking... I saw this for what it really is: 𝐚 𝐡𝐮𝐠𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲.

The podcast has grown into something far bigger than I ever imagined—a community of passionate guests and listeners exploring the complexities of physical product development. It’s no longer just about stories—it’s a space where ideas spark, connections form, and learning never stops.

And we’re just getting started.

𝐖𝐡𝐚𝐭’𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟓:

✅ Online huddles

✅ UK & US meetups

✅ Workshops & webinars

All built around one big question: 𝐖𝐡𝐲 𝐃𝐞𝐬𝐢𝐠𝐧?

Thank you so much to our guests this year and for all of you who have tuned in!

📢 𝐒𝐭𝐚𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐥𝐨𝐨𝐩!

Sign up at teamkodu.com/events to stay up to date with new podcast episodes, events, workshops, and meetups. We’d love to have you with us on this journey. 🚀