Your firm is growing… but are you growing the right way?

In this episode of The Firm Report, Zach Hoffman sits down with Richard Jaffe of Cohen & Jaffe to unpack what it really takes to build and sustain a successful personal injury law firm over three decades.

From scaling too fast and pulling back, to building a culture rooted in core values and family-first leadership, Richard shares hard-earned lessons from the courtroom and the boardroom.

They discuss:

- Why word-of-mouth and online reviews are still the most powerful growth drivers

- The dangers of scaling too quickly — and how to protect quality

- Using KPIs and data tracking to drive measurable firm growth

- The importance of culture, core values, and team alignment

- Specializing in motorcycle and motor vehicle accident cases

- Why turning away the wrong cases can strengthen your brand

- How mentorship and coaching helped sharpen leadership and execution

If you’re building a personal injury firm — or leading any growing law practice — this episode offers practical insight on leadership, operations, and long-term success.