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Episode 7: Seagram's Seven Crown
Episode 722nd May 2020 • Liquor and Liqueur Connoisseur • Matt Birchard
00:00:00 00:13:43

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Episode 7 needed a big 7 for it! So, I've featured a bottle of Seagram's Seven Crown. It's 40% alcohol by volume, 80 proof. The most successful American blended whiskey ever!

Enjoy this episode with a 7 & 7!

Seagram's official website:

Brief Historical Timeline:

  • 1857 - Original Seagram's Distillery founded
  • 1934 - Seagram's Seven Crown Launched
  • 2000 - Brand acquired by Diageo

Key Cocktail:

Seagram's Seven Crown is a rare spirit that has a notable cocktail named after it.

7 & 7 (this is the Seagram's version):

  • 1.5 oz. Seagram's Seven Crown
  • 5 oz. 7UP

Pour over ice. Add a lime wedge if you want to be fancy.

Get the 7UP version: here


Booze Business Blog: Seagram's 7 Crown: Then and Now

Everything 2 Mention that first alerted me to Seagram's 5 Crown

Wikipedia Article on Seagram's

Wikipedia article on Seagram's Seven Crown

Contact Information:

Official show website is:



Twitter: @LLConnoisseur