On this episode of The Data Storytellers podcast, we explore the transformative role of data analytics at Expedia with Simon Fishman, Vice President of Analytics. Simon discusses his journey from accounting to leading data initiatives, illustrating how data has revolutionized decision-making processes within the travel industry. We delve into the challenges and opportunities of integrating data across global operations, the impact of real-time data utilization, and the ethical dimensions of deploying analytics in a consumer-centric business.

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00:00 - Introduction to Simon Fishman and his role at Expedia

00:44 - Transition from accounting to data analytics

03:39 - Comparing the roles of accounting and analytics in business

05:34 - The creative challenges of analytics

07:46 - The move from startups to Yahoo

10:09 - Insights on data’s impact on Yahoo’s business model

12:05 - Attracting Expedia’s interest in Simon’s work at Yahoo

16:36 - Building trust and the human side of data

21:48 - The strategy behind MVPs in data projects

26:15 - Managing solid data projects and strategic vision in Expedia

31:29 - The role of personalized data in enhancing user experiences

36:21 - Storytelling and its importance in data-driven initiatives

40:34 - Current projects and new opportunities at Expedia

44:21 - Future visions for the role of data in business