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Marketing on Tap - Sensei Marketing EPISODE 22, 12th December 2018
Episode 22: Loyalty Programs, Business Pivots, and Craft Beer Marketing
00:00:00 00:21:51

Episode 22: Loyalty Programs, Business Pivots, and Craft Beer Marketing

When Lululemon announced they had launched a loyalty program, they became the latest brand to shift focus from their core business to take a new direction. As the likes of Staples and Apple have shown, this services-over-product approach can be key to moving forward and adapting to the new behaviours of today's consumers. In this week's episode of Marketing on Tap, we look at how brands are pivoting away from what first made them successful, and whether this model can be used in other industries. Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.

Read the transcript