One of the best expert positioning strategies is to publish your own book. As an entrepreneur, you want to get your name out there and position yourself as an expert within your industry. Writing the book is the just the beginning and many bestselling authors (including myself) will tell you that the real hard work begins after you’ve typed the final word on the page.
Whether you’re thinking about writing a book or you’ve already published one and you want to get more eyes on your creation, the 10 tips I share on this episode of Youpreneur FM will help you sell more copies of your book than you could’ve imagined.
So, if you’re ready to position yourself as an expert and boost book sales, grab a notebook and jot these tips down to help ensure your book makes a real impact on your business and continues to build your tribe for years to come.
Essential Learning Points From This Episode:
Determine who your ideal readers are before setting a full strategy in place
Make it easy for people to spread the word about your book by preparing a media kit
If you’ve published a book, you need to create an online home for it to help drive sales
Hold a virtual book tour by making appearances on book review websites and getting on as many relevant podcasts as possible
Package goodies in a special book launch bundle to help boost sales
Don’t forget to utilize your email subscriber list and update them on your book launch
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