Lies, Damned Lies, and Statistics people are used to say…
Statistics is about collection, processing and analysis. It’s both a method and information for your presentation. Carina and Martin talk about how you can use statistics.
How do you think about statistics? Please tell us.
The episode (6 minutes) was recorded at 1000 Central European Time, on May 11, 2023, with Ringr app.. Martin did the editing and post-production with the podcast maker, Alitu. The transcript is generated by Alitu.
Enriched by Vizzy
(00:10) Martin Lindeskog
Selfie of Martin.
(00:18) Carina Ridenius
Selfie of Carina.
(01:32) Mark Twain
Image of Mark Twain.
(02:56) Dashboard
Image of data stuff.
(03:14) Podcasting
Images of microphones.
(04:48) Figures
Figures and numbers.
(06:11) Outro
Podcast artwork.
Chapters, images & show notes powered by vizzy.fm.
Transcripts
Martin:
Welcome to Presentation Skills Q and A. I am Martin Lindeskook.
Martin:
Hi Karina.
Carina:
Hi Martin.
Carina:
The usual question how are you today?
Martin:
I'm fine, and yourself?
Carina:
I'm really fine, I can tell you.
Carina:
I visited a website the other day about
Carina:
statistics and diseases.
Carina:
We shouldn't talk about that of course.
Martin:
But the pandemic is officially over now.
Carina:
Yes, but when I looked at that page I found myself very healthy and I feel great.
Martin:
Good for you.
Martin:
I feel the same.
Martin:
Also I'm using good products and right now I'm drinking yarabamat there that has some good
Martin:
effects on your body and giving you a boost here.
Martin:
So I will manage to do this recording together with you.
Martin:
So yeah stats, stats and damn stats as you say in English and in expression.
Martin:
You had these stats, lies and something else and you sent me a nice music video there about
Martin:
small little lies that maybe will be the title of an episode.
Carina:
Yeah, I don't know who has mentioned this before.
Carina:
Both Mark Twain and the other guy, Thomas Henry Huxley I think catch this phrase lies,
Carina:
damned lies and statistics.
Carina:
We are going to talk about statistics today.
Martin:
Yeah, so we will do it several episode as the robot thing.
Martin:
Also that you could take it from different ways as you have a model about the pie chart
Martin:
with different skills and so on in presentation that we have talked about
Martin:
earlier.
Martin:
So here you could also use pie charts and
Martin:
different diagrams and whatnot and of course it's important to know what data in and data
Martin:
out and so on.
Carina:
Exactly.
Martin:
Also we are curious and interested what the listeners are thinking about that.
Martin:
But today we will do this maybe a general introduction and also talking specific about
Martin:
podcasting with Statistics when it comes to audio.
Carina:
Yeah, because it's really important because statistics is a platform, it's both
Carina:
for collection and processing and analyzes and you can use it as a method and it also is
Carina:
information and it's a big part of the information that you use when you are going to
Carina:
present something.
Carina:
So that's why Statistic is very interesting
Carina:
for us.
Martin:
Yeah, it is and you could use that as a podcast depending on what called podcast
Martin:
Hotel or podcast host you have hosting company and in our case it's Captivate Captivate FM.
Martin:
So I will include the affiliate link there also because it's very great service and one
Martin:
of the things that they want to help a podcast is to grow their podcast and get data.
Martin:
So you could for example present it to an advertiser or sponsor or partner.
Martin:
Again, I will say as a new media advisor, to be realistic, to take the trend is your friend
Martin:
and take time.
Martin:
And also explain to potential sponsors how
Martin:
audio is compared to maybe mainstream media, regular radio or regular newspapers and the
Martin:
reach you could have.
Martin:
Or how, in our case, that people voluntarily
Martin:
or freely choose to tune in to us, to listen, to follow us to so called subscribe and to
Martin:
press the Play button.
Carina:
You really use statistics?
Martin:
Yeah, I do that.
Martin:
And again, I said it has to take some time.
Martin:
Maybe if you start a podcast or let it be like three months or something like that, and then
Martin:
you have a rolling statistics like every 28 days for every month.
Martin:
Then in our case we publish it every two weeks.
Martin:
So then you could see the so called peaks when we are publishing because now listeners are
Martin:
following us or subscribing so they get a notification when it's published.
Martin:
But then you have this long tail also that you get new listeners that listen to old episodes.
Martin:
So in another separate episode we could be very open and transparent and talk about our
Martin:
figures and stats and what we make out of them and get input of it.
Carina:
This is for all podcasts?
Martin:
Yeah, it is, yes.
Martin:
And then of course, it could be that maybe
Martin:
it's more encapsulated and maybe you don't get so much data depending on the podcast host you
Martin:
have.
Martin:
And we will also talk about this.
Martin:
I could mention that they called a new project called Up Free Project that is an open
Martin:
podcasting please in the.
Carina:
Show notes because we are soon going to end this little small introduction.
Carina:
But this is very important for you.
Carina:
When you want to have new customers and keep
Carina:
your customers, you can use it in many ways.
Martin:
Should we say that's data that you could use as a gold mine.
Martin:
And so at the end we can have this call to action to again download a new podcast app so
Martin:
we could see that in the statistics that you are using new podcast apps.
Martin:
And also again they send an note or send an email to you and contact us on LinkedIn and
Martin:
tell us their stories and their thoughts about statistics.
