Artwork for podcast Pitstop with Sarah Levinger
Five Star Product Launches with Matt Mullenax
Episode 13026th October 2021 • Pitstop with Sarah Levinger • Rolled Up Podcast Network
00:00:00 00:14:46

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Matt Mullenax shares Huron's strategy for building, engaging, and incentivizing a community.

  • 2:01 Building an engaged community on Slack with 400 users
  • 4:39 When it comes to prelaunch, a Typeform is sent out, and there's a mutual agreement that the product is free but reviews and UGC are greatly appreciated. It goes to a ghost SKU that can be taken right to checkout.
  • 7:03 The power of personalized notes
  • 9:02 Treating CX as something that's proactive instead of reactive.

 

Pitstop is proudly sponsored by:

Omnisend - ShipBob

Mentioned in this episode:

Triple Whale - Whale Mail

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