What does it actually take to go from AI experimentation to real business impact? In this episode of the Watson Weekly, Rick Watson sits down with Anne-Claire Baschet, Chief Data and AI Officer at Mirakl — the enterprise marketplace platform powering some of the world's largest retail brands.

Anne-Claire shares how she went from a passion for sci-fi and mathematics to leading AI transformation at scale — spanning French national rail, a refurbished car marketplace IPO, and now a bold mandate at Mirakl: disrupt the business responsibly with AI.

In this conversation, you'll learn:

1. Why 95% of AI projects fail to deliver ROI — and it's not the technology's fault
2. How Mirakl jumped from 50% to 95% Gen AI adoption by eliminating the "copy and paste game"
3. The self-driving car framework (L0 → L1 → L2) and how to use it to assess your own SaaS AI journey
4. How Mirakl's Catalog Transformer reduced categorization errors by 50% and cut onboarding time from 15 days to under 2 hours
5. Why solving the right problem matters more than solving a problem the right way
6. What agent commerce means for the future of retail — and how Mirakl Nexus is preparing for it

Whether you're a product leader, an AI executive, or building B2B SaaS, this episode is packed with hard-won lessons on strategy, adoption, and shipping AI that actually works.

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Chapters:

1. 0:00 – Introduction
2. 2:00 – Anne-Claire's background & career journey
3. 6:30 – AI adoption inside Mirakl: from 50% to 95%
4. 11:00 – The "copy and paste" problem & agentic unlock
5. 15:00 – Catalog Transformer: L0 to L2 explained
6. 20:00 – Choosing the right problems to solve
7. 23:00 – Agent commerce & the road ahead

#ArtificialIntelligence #AIStrategy #GenerativeAI #AgenticAI #AIAdoption