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How to Analyze Website Traffic Using GA4 Acquisition Reports
4th January 2023 • The Google Ads Podcast • Solutions 8
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Smruti, our Junior Google Ads Specialist is here to walk you through how to analyze your user and traffic acquisition using GA4 acquisition reports.

GA4 acquisition reports can be really helpful in understanding where your users are coming from, what channels are most effective for you, and how to optimize your marketing campaigns.

With this knowledge, you can focus on the channels bringing in the most valuable users as GA4 shows you which campaigns are driving traffic and conversions. You can then use the data to make informed decisions on which pages and campaigns to adjust so you can optimize for success.

Listen to this episode now to learn how to use GA4 acquisition reports!


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0:00 Intro

0:35 How to Analyze Website Traffic Using GA4 Acquisition Reports

1:49 Acquisition Overview

2:43 User Acquisition

7:08 Work with the best Google Ads agency on the planet

7:56 Traffic Acquisition



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Transcripts

John:

In this video, we are going to learn how you can use GA four acquisition

John:

before basically you can analyze your traffic data from where you are

John:

getting the most amount of traffic.

John:

Which channel is doing good, which medium is doing good, or from where you are

John:

getting the maximum number of converge.

John:

And so that you can further tech thesis based upon best performing

John:

sources, best performing tech channels, medium, et cetera.

John:

Hi guys.

John:

I'm Ruti from Solutions Eight, and in this video we are going

John:

to learn how you can use ga.

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Acquisition report.

John:

Okay, so basically by using acquisition report, you can

John:

know about your website traffic.

John:

Okay?

John:

Basically, you can analyze your traffic data from where you are

John:

getting the most amount of traffic.

John:

Which channel is doing good, which medium is doing good, or from where you are

John:

getting the maximum number of converge.

John:

And so that you can further take decision based upon best performing sources, best

John:

performing channels, medium, et cetera.

John:

Okay, so let's dive into it.

John:

first of all, if you open up your Google analytics for

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account, you need to go here.

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Reports.

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Then go to acquisition.

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once you expand the acquisition tab, you'll get acquisition overview, user

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acquisition, traffic acquisition.

John:

Let's see what you can see in the overview.

John:

here you can see the overview of your total user versus new

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user user in the last 30 minutes and based upon the country.

John:

And here is the overview of user acquisition, traffic acquisition,

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and Google Ads campaigns.

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And here you can choose from the specific data range that you want to analyze.

John:

You can select from here and you can select even from custom data

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trends from here, even if you want to compare the data with the specific

John:

data trends, you can compare.

John:

Okay.

John:

Then we have user acquisition and traffic acquisition.

John:

using user acquisition, you can know about your first time.

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Traffic data.

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Those visitors who never been to a website, your website, who have just

John:

opened your website, you can know about Doge data, And for traffic acquisition,

John:

you can check the overall traffic data.

John:

You can check all the traffic data, right?

John:

So let's see, the first time user acquisition.

John:

So, as I said, you can use user acquisition to know about your first

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time new customer data, new user data.

John:

So here everything starts from fast user.

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you can check the channel new user, buy first default

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channel growth over the time.

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You can check the data over the time in the graph format.

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. same here for the chart format, bar chart format.

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And if you scroll down, you can check the channels data and the

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new users from those channels.

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Like paid.

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We have received 5,912 New U.

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And same here for Engage session engagement rate, engage

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session for user and everything.

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And if you want to know me more about Dig Metricses, you just need to

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hover over it, like Engage Session.

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It's Sage.

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The number of seasons that lasted longer than 10 seconds or.

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Conversion event or had two or more session or page view, that will

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be count in the engaged session.

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And if you scroll down, you can drag this back to right to access to more data.

John:

And here you can check the event count if you want to know about a

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specific event, then you just need to expand this dropdown and here are

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all the event that you are using.

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let's suppose page view so you can check the page, view data from the

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specific channel and same Basical.

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Also search all the conversion that you have assigned in the conversion area.

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Conversion event.

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But if you want to know about specific conversion, then you just need to open

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the dropdown and choose the specific conversion event that you want to know.

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The data.

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And from that event here, it'll show the total revenue.

John:

So here you can check which channel is Probleming good, and based upon the

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data, based upon the best problem channel that then you can take further action.

John:

Okay.

John:

. here if you want to know, know more about except the channel here are

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also you can check the fast user, medium, fast user source, fast user

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source, and medium source and source platform and blah, blah, blah.

John:

So you can check everything from here by select.

John:

Like for social medium, you can check the Google.

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C p C.

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This is the Google ad data.

John:

And same here everything will start from the first user here

John:

because uh, user acquisition stand for fast user data, right?

John:

But if you want to check the overall all the traffic data, you can go to here.

John:

Traffic acquisi.

John:

This is not a glitch.

John:

I'm interrupting the video you're watching because I need to remind

John:

you that I'm always looking for people to join our team.

John:

So if you're passionate about Google Ads and you wanna work with the best

John:

Google Ads agency on the planet, please go to so late.com/apply.

John:

Speaking of working with the best Google Ads agency on the planet, if you're having

John:

trouble with Google Ads and you want professional help, that's what we do.

John:

You can go to so late.com, that's s o l eight.com to apply for your

John:

free, no obligation action plan.

John:

And if I've.

John:

Any level of value at all.

John:

Maybe think about giving me a thumbs up and subscribe to our channel.

John:

That's how we juice the YouTube algorithm so they actually know

John:

that I know what I'm talking about.

John:

If you have questions, comments, concerns, or confessions, hit me

John:

below in the comments, and now back to your regularly scheduled program.

John:

and here are the data for available for the traffic acquisition.

John:

Here are the mattresses, these are the by default mattresses, but if you

John:

want, you can change the metricses.

John:

You can set as per your waste.

John:

But we will discuss about upcoming videos, how we can set custom mattresses

John:

for your view, for your dashboard.

John:

It'll show all the traffic.

John:

So you can see everything will start from the session instead of first user

John:

session, default channel group, social, medium, medium source platform campaigns.

John:

Okay, so you can change the view from here.

John:

And if you want to add a secondary diamonds instead, you can click here.

John:

Plus icon to add a secondary dimension here, you can choose a

John:

secondary dimension from the list.

John:

Yeah.

John:

You can search a specific dimension by typing.

John:

Okay.

John:

So from demographic you have age and gender, general, any data.

John:

Let's support.

John:

I want to check the traffic source and I want to check the.

John:

Session source, right?

John:

So here it'll sort the from this channel the source is

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Google and traffic each here.

John:

and the page search email.

John:

you can check the secondary dimension from the dropdown by clicking

John:

on the plus icon soles approach.

John:

I want to know about the I want to analyze the referral traffic, from

John:

which website I'm getting the referrals.

John:

So to get that you can filter the referral by.

John:

Let's copy this and here is the source box.

John:

You can search for referrals to filter out only the referral traffics.

John:

here it'll show only the referral traffics, and here you can

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analyze the referral websites.

John:

if you want to go to the next page, you can click here to

John:

navigate to the next page.

John:

And also if you want to expand the report, you can choose the custom road.

John:

So in this way you can filter out specific channels.

John:

Yeah, specific things to.

John:

Certain traffic, certain sources.

John:

So just go and play around all these options with the secondary option.

John:

You will know better about this.

John:

So dust it for today video.

John:

I hope you'll like this video.

John:

If you have, please thumbs up and share this video with your friend,

John:

family colleague, wherever you can, and subscribe to this channel

John:

to watch this kind of valuable.

John:

Thank you for watching and see you again.

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