Derric Haynie, CEO and Co-Founder of EcommerceTech is THE person to go to for tech stack advice. You'll see why after just a few minutes of this conversation! Derric and Erik discuss all aspects of Commerce Enablement, what's hot right now in E-commerce technology, and what to think about when optimizing your tech stack for the optimal customer experience - from first impression to loyalty.

In this episode, Derric and Erik talk through:

• How E-Commerce merchants can evaluate and select the best e-commerce tech stack for their brand and goals
• The pillars of your MarTech stack
• Email & SMS are a must for all ecomm brands
• How best to leverage customer reviews
• Improving the return experience
• Examples of ecommerce brands doing customer experience right

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Derric Haynie - https://www.linkedin.com/in/derrichaynie/

EcommerceTech: https://ecommercetech.io/