In this episode, we talk with Klaas Weima, entrepreneur and host of the CMO Talk podcast.

We talk about whether knowledge of attention actually gets applied in a marketeers day to day life.

In addition to his well-known podcast, Klaas runs Energize, a creative agency focusing on earned attention.

His combined knowledge of attention and his industry view makes him an exciting guest.

We cover the level of "attention" knowledge in the industry and his approach to getting and retaining attention. He also shares some excellent examples of how he uses this in his daily practice.

He shares a great example of how he used an ok from Seth Godin to get Gary Vaynerchuk's attention.

Enjoy.