As both a lecturer in marketing and a practician, Miguel Magalhães has a passion for sharing the results of his research with others and for developing marketing strategy. He is also the Brand Manager for Tampax UK & Ireland at Procter & Gamble.

Miguel's Shiny New Object is market orientation: not simply being focused on consumer's needs as a marketer, but also incorporating all market insights into your strategy, understanding and fully analysing the market. Hear more about how to do this, on the latest podcast.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net