In this episode of *Business Growth Hacks*, hosts Andrew Brockenbush and John Fritzsching dive into Instagram's latest updates to carousel posts and explore how brands can leverage this expanded feature to boost engagement and capture their audience’s attention. From creative storytelling to user-generated content, the episode is packed with actionable insights on using Instagram’s carousel to its full potential. Tune in to learn the strategies that can turn your carousel posts into a powerful marketing tool.
Key Points:
- [0:00] - Introduction to Instagram's Carousel Update
The episode kicks off with an overview of Instagram’s recent expansion of carousel posts, now allowing up to 20 images or videos, and what it means for brands.
- [0:45] - What is an Instagram Carousel Post?
A brief explanation of carousel posts, how they work, and why they’re a crucial tool for engaging followers without overwhelming their feeds.
- [2:23] - Creative Strategies for Carousel Posts
The hosts discuss innovative ways brands can utilize the expanded carousel feature, including storytelling, product tutorials, and showcasing user-generated content.
- [4:26] - Maximizing Engagement with Carousels
Tips on how to keep users engaged with longer carousels by adding value to each slide and encouraging interaction through strategic content placement.
- [6:15] - Real-Life Examples of Viral Carousels
Examples from National Geographic and Glow Recipe are used to illustrate how effective carousel posts can go viral and why they worked.
Quotable Moments:
[0:42] "Instagram has expanded its carousel posts, and if you're not utilizing this social feature, you're missing out on a massive opportunity." - John Fritzsching
[3:06] "User-generated content is a goldmine for engagement, and brands can now feature more customer reviews before and after photos to create a more authentic post." - Andrew Brockenbush
[7:42] "It's all about creating content that not only looks good but truly adds real value to your audience." - John Fritzsching
Links Mentioned:
Instagram’s expanded carousel feature is a game changer for brands aiming to deepen their engagement with their audience. By implementing the strategies discussed in this episode, you can tell richer stories, showcase more content, and ultimately drive better results.
